Awards . Awards Mythbusters

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4 November - 2016 SA Tourism Awards Gala Dinner


Steve Brown,
Getaways Reservation Service

Awards Mythbusters

7 Common Myths we've heard about entering the Tourism Awards...

1. Only accredited tourism businesses can enter the Tourism Awards.

 False. Both accredited and non-accredited members are encouraged to enter and put their businesses forward. However you will find that many of the Awards submission questions are similar to the accreditation process – so it may save you some time.


2. Only large companies with lots of money win an award.

 False. Many smaller tourism businesses compete against larger companies and successfully win their category. Smaller operators can often offer specialised experiences and touches that the bigger companies do not.


3. Only entrants who employ professional submission writers win.

 False.The majority of entrants write the submissions themselves. You know your business best of all and can tell your story better than anyone else. Judges appreciate a submission written with flair and passion – these are the submissions that stand out from the crowd!


4. The Tourism Awards process is ONLY about the submission.

False. There is even more emphasis on the judge’s site visit, now worth 30% of your total score.



5. Only tourism businesses with employed staff win a tourism award, volunteer-staffed businesses never win.

False. Volunteer-based tourism service providers/businesses are held in the highest regard by the judging panel. A number of volunteer organisations have been successful in the past, including Loxton Christmas Lights, Pichi Richi Railway and Ayers House Museum just to name a few.


6. Winning a tourism award or medal doesn’t add anything to my business.

False. An Award win or medal does enhance the appeal and reputation of your tourism business as it can be used as a powerful marketing tool. It is a compelling endorsement of your business in the eyes of the consumer.



7. Someone has to nominate my business for a South Australian Tourism Award.

False. Unlike other awards programs such as the Telstra Business Awards or AdvantageSA awards, you must nominate your own business as an expression of interest to undertake the process.
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