Delivering Customer Service Excellence for Chinese Visitors

Service Excellence stream

More than a million Chinese tourists arrived in Australia in 2015, with spending increasing by a staggering 48% since 2014. But in this profit-driven world it is easy to overlook the truth—you need to make a customer before you can make a sale. We need to remind ourselves that we are selling not just a product, or even a destination, but a customer experience. And it is your customer experience that can really set you apart from the competition. Jing will guide you to ensure your Chinese visitors are truly happy with your service, are treated right and give insight on how this market will respond if they are unhappy with what you have to offer.

Jing Cao

Director | Chinese Language & Cultural Advice
Jing Cao

Jing Cao is the Director of an Adelaide-based company, Chinese Language and Cultural Advice (CLCA). Jing designs and delivers many tailored training courses for a wide range of industries including wine, tourism, tertiary education, resources and government. Over the years, Jing has assisted many tourism operators such as Jacob’s Creek Visitor Centre and Adelaide Airport in the areas of customer service, cross cultural communication skills, and effective branding and marketing strategies. He is one of the most sought-after business trainers and advisors in Australia but being a humble Chinese he is very reluctant to talk about that.


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