A Winning Digital Game Plan

Marketing stream, supported by the South Australian Tourism Commission.

The tourism market place is a fast-paced, technology driven environment and you have seven seconds to capture the attention of your target market. In this session, Liz will explain what a digital strategy is and how to use it within your business to get from where you are now to where you want to be with regard to your customer share. She will take a look at the 10 steps you need to take to develop an effective digital strategy. She will discuss each stage in the journey and provide advice on what the most critical elements to have in place are before you spend your valuable resources. She will share with you templates and tools you can access to develop your own digital strategy for your business or destination.

Liz Ward

Chief Executive Officer | Tourism Tribe
Liz Ward

Liz is a committed advocate for innovation and technology and how they can sustain and grow businesses. With over 20 years’ experience specialising in IT for tourism, Liz has pioneered many first-time strategic initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse, (ATDW) and being its CEO for over ten years. Today, Liz is Managing Director of Digital Coaching International – a network of experts who assist business operators through the process of digitising their marketing and business processes.

Liz and her two business partners are also responsible for the setup of an innovative online learning community, Tourism Tribe, which launched in July 2015 and is already providing online coaching and support to hundreds of tourism operators around Australia and the world to make digital work for them. Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management and holds an Advanced Diploma in Business from University of Southern Queensland.


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