Back to the Future - Chinese Marketing 101

1.5 hour masterclass | China Ready Stream

China marketing specialist Anthony Coles currently spends 120+ days in-market in China each year working with Australian Tourism, Trade & Investment businesses. Anthony will share his current perspectives on Australia's place in the Global tourism landscape from a Chinese tourist perspective, identifying opportunities and risks, for Australian tourism and hospitality operators. Join us at this unique masterclass for an insightful deep-dive into how to tap into this economic force of the 21st Century.

Anthony Coles

Managing Director | Sinosphere Group
Anthony Coles

Anthony Coles is Chair of the Tourism Working Group for Australia China Business Council, as well as the Managing Director of Sinosphere. His professional experience extends from entrepreneurial roles in Internet Marketing & E-Commerce, as well as a CEO role with a micro-cap ASX-listed Renewable Energy company. Anthony’s tourism industry knowledge comes directly as an ‘operator’, currently hosting inbound business delegates into Australia, and having previously worked in marketing with Sealink Travel Group in SA. As Principal of his own Digital Ad Agency, he has also worked with many Local and State Government destination marketing bodies, tourism operators, Airlines, Hotels and F&B clients.

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