Creating Viable & Memorable Tourism Product

Nature Based Tourism Stream - supported by the Department of Environment, Water & Natural Resources

This workshop will present ideas for creative tourism product using case studies from Queensland, NSW, SA and the NT. What products work and why? The workshop will present establishment challenges, hurdles and pitfalls and present opportunities and new ways of looking at product. The workshop will consider new product journeys, focusing on some of SeaLink’s initiatives including the Tiwi Islands, Sydney Harbour, Kangaroo Island and North Queensland adventures…it will also look at some of Paul’s work with SATC and tourism regions around major events/ drive marketing and the operational journey, sustainability, cultural respect and viability.

Paul Victory

General Manager | SeaLink Qld and NT
Paul Victory

Paul Victory, has been the General Manager at SeaLink Qld/NT based in Townsville since 2011 and recently returned to Adelaide to move into a national role with SeaLink’s Adelaide corporate division. Paul has a long history in tourism and leisure services, particularly in the Australian tourism industry having spent a long period in international sales, business development and marketing in SeaLink’s South Australian operations and with the South Australian Tourism Commission.

Paul has been with SeaLink’s executive team for the past 6 years, leading SeaLink’s services throughout Northern Australia with services based in Townsville, Darwin, Tiwi and Groote Eylandt. Paul is a Director of Townsville Enterprise Ltd, chairing the North Queensland Regional Tourism Committee. SeaLink in Northern Australia have a fleet of six, 300 seat passenger vessels, providing ferry transport, tours, charter and Australian cruise ship industry services. Paul has been instrumental in the development of tourism product including the Great Australian Outback Cattle Drive in Outback SA in 2002, the Birds of Prey show on Kangaroo Island in 2007, in commencing SeaLink’s NT operations in 2013 and recently in developing indigenous tourism opportunities across Northern Australia.

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