Digital Marketing for Tourism – Now and into the Future

Marketing Stream

This presentation covers recent developments in the digital marketing industry, how the South Australian Tourism Commission is adapting to capitalise on new technology, an overview of SATC digital marketing strategy, and how this can translate into increased visitation to South Australia.

Brent Hill | Edward Brooks

| SA Tourism Commission
Brent Hill | Edward Brooks

Brent Hill | Director of Marketing | SA Tourism Commission

Brent joined the South Australian Tourism Commission 18 months ago as a marketing communications specialist with experience in the finance, telecommunications and retail sectors. Since joining the SATC, Brent has been responsible for launching a new global brand for tourism in South Australia, complete with a TVC and digital program – resulting in South Australia being recognised by Lonely Planet in their 2017 top 10 places to travel in the World.

Edward Brooks | Digital Marketing Manager | SA Tourism Commission

Edward joined the South Australian Tourism Commission in July 2016 after 10 years working in the financial services and medical/scientific industries. Since joining the SATC, Edward has been responsible for overseeing all digital marketing activity run by the SATC, including the integration of a specialist digital media agency and the implementation of Adobe marketing cloud technology.

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