Flaunt Your Assets – Positioning yourself for the new nature tourism movement through ecotourism

Ecotourism is no longer a niche. In this session, you'll learn why and how to leverage what you're already doing - and what's around you - to build success, align yourself with Tourism Australia's upcoming nature focus and meet the needs of the increasingly savvy - and eco-conscious traveller. Plus, you'll hear from a local business owner who's done it all before and now runs a multi-award-winning Advanced Ecotourism Certified tourism business right here in South Australia.

Lina Cronin & Michele Bain

| Ecotourism Australia | Yondah Beach House
Lina Cronin & Michele Bain

Lina Cronin | Communications and Audit Manager | Ecotourism Australia

Lina is a multilingual and internationally-awarded tourism, events and communications professional. She has diverse experience in a variety of industries across nine countries, including working for the United Nations World Tourism Organisation (UNWTO), Flight Centre Travel Group, The University of Queensland, JKTech, Green Globe and as a freelance writer and researcher, tourism development consultant and event coordinator.

Michele Bain | Board Member - Ecotourism Australia | Principal & Business Owner - Designhaus | Owner & Manager - Yondah Beach House

Michele specialises in helping heritage and tourism organisations create powerful and profitable visitor experiences using a strategic approach to managing brand, heritage interpretation and marketing. She is owner and manager of the award-winning Yondah Beach House, located in the Yorke Peninsula.

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