Google Analytics Masterclass on Actionable Insights

1.5 hour masterclass | Service Excellence Stream

Come and learn how to leverage the power of Google Analytics to gain actionable insights for your online presence, and walk away knowing how to improve your site’s user experience, how to get more information about your engaged audience and maximize your marketing ROI.

- Start tracking leads, conversions and behavioural change in a meaningful way
- In-depth Marketing Insights Using Advanced Google Analytics Features
- Unlock and interpret advanced Google Analytics tracking and evaluation features
- Maximise Google Analytics & See Real $$$$ from Digital Spend

Marcelo Mello

Analytical Lead | Google
Marcelo Mello

Marcelo Mello has 6 years of advertising and marketing experience within the digital space with a focus on performance. He started at Google as an intern in the Sao Paulo office, worked as Analytical Lead supporting Brazil's main airlines and online travel agencies and now works in the education and careers industries in Sydney. He focus on servicing Australia's largest agencies and advertisers with a data driven approach by leveraging Google's data across Search, Display, Youtube and advertiser's data from Google Analytics. He not only advises advertisers on digital media, but also as a business consultant.

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