How to build cultural alignment | Nick Freedman, Freedman

Your culture drives your employees’ behaviours, which affects how they treat your customers. In the age of online reviews and full transparency, it plays a critical role in the success of your business. This session will teach you how to differentiate strategy and culture, the role of values and mottos and the four phases of how to get your tribe focussed on the right culture for your organisation.
Time: 11:20

Nick Freedman

Director | Freedman
Nick Freedman

Between 1990 and 2002, Nick expressed his passion for creativity, building advertising campaigns for global brands in London, Shanghai and Sydney. In 2003, underpinned with an intention to positively impact people, he founded SOUP to teach business and non-profit professionals how to lead with mindful awareness. The business has evolved and is now simply called Freedman.

His programs have helped 1000s of people to lead consciously, build organisational culture, transform their lives and use generative dialogue as a tool for positive change. Nick has qualifications and professional accreditations in marketing, workshop facilitation, DISC, Barrett values tools and coaching.

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