Keynote Session: Why is Mona an internationally recognised destination? | Mark Wilsdon | Mona

In an attempt to prove or disprove this notion Mark will share the challenges and achievements associated with the Mona development. He will reflect on where Mona came from and look to where it might be going (if only he knew).

The Museum of Old and New Art (Mona) is now a cultural celebrity and an integral part of the Tasmanian character. It is a significant player in the tourism industry and an important social and economic driver.

Was this the plan? And if so, how did they do it?
Time: 9:48

Mark Wilsdon

Executive Business Manager | Museum of Old and New Art
Mark Wilsdon

Mark has over 25 years’ experience in the tourism and hospitality sector and has operated and headed up several successful restaurants as a chef and owner. After qualifying as a chef in Hobart he travelled and worked in leading kitchens in Europe, returning to establish a successful restaurant business. Drawn to the excitement of David Walsh's vision Mark started as a consultant to Moorilla in 2002 facilitating the design and opening of the award winning Ether building.

Signing on as Hospitality Operations Manager in 2004 he has been responsible for business systems and procedures, recruiting, staffing structures and quality assurance.
After facilitating a restructure of management in 2006 he took on the role of Business Management and now supports all business operations from a strategic position as a member of the Executive while monitoring commercial operating efficiencies and investigating further opportunities for MONA.

Mark is Director and Deputy Chair of The Tourism Industry Council of Tasmania (TICT), a Member of the Glenorchy Art & Sculpture Park (GASP) Social Enterprise Committee and a past Vice President of the Alcorso Foundation.


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