Looked for a holiday, left with a story. A Marketer’s guide to making memories for fun & profit

Marketing stream, supported by the South Australian Tourism Commission.

Too many tourism operators skim over their marketing material, opting for well-worn clichés. This creates a 'me too' feel that fails to powerfully differentiate one entity from another. Patrick Baker will share the framework for thinking about your operation from a marketing perspective, so you can combine your market insights with the tools of storytellers to attract bookings and send people home with business-growing stories.

Patrick Baker

Managing Director | Baker Marketing
Patrick Baker

Patrick is the Managing Director of specialist marketing, sales and export consulting group, Baker Marketing, established in 1998. Patrick offers a refreshing approach to solving the problems of small to medium sized business, because his expertise is under-pinned by hands-on “know how”, gleaned from running his family export company and personally investing in marketing and export activities. With a down-to-earth and entertaining delivery style, he is able to tailor his cutting-edge thinking to provide “grass roots” insights for clients, drawn from his expansive marketing knowledge. Patrick has presented highly acclaimed seminars and workshops in Australia and overseas markets including Singapore and Hong Kong, in which small business owners and operators have gained valuable marketing knowledge and assistance.

Since 1998, Patrick has worked closely with many small to medium-sized businesses, offering marketing and sales advice directly, and through the close-knit team of consultants at Baker Marketing. Patrick’s qualifications, including an MBA and specialised expertise in marketing and sales, combined with his entertaining presentation style, guarantees a powerful and informative learning opportunity for all who attend his seminars and workshops.


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