Plenary Session: The Visitor Economy | Rodney Harrex | SA Tourism CommissionTourism is an economic development strategy, a critical pillar for South Australia; and the State Government has recognized this potential and recently elevated its status as one of its ten economic priorities. The value of the visitor economy for South Australia and its ability to positively impact the local economy, generate jobs and the future prosperity of our State has been recognised with 2015 seeing an unprecedented amount of funding. The State Government announced a funding package of $35 million over two years in the 2015-16 State Budget.
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Chief Executive Officer | South Australian Tourism Commission
Rodney Harrex is the Chief Executive of the South Australian Tourism Commission, and responsible for marketing South Australia’s premium food and wine, unique wildlife experiences, destinations and sporting and cultural events and festivals to Australians, South Australians and the world.
Mr Harrex commenced in this role in April 2013 after a 25 year career with Tourism Australia, where he rose to the position of General Manager, UK and Northern Europe. During his tenure with Tourism Australia he was employed in management positions in the fields of media relations, business development and international marketing, while stationed in London, New York, Los Angeles, Auckland and Sydney.