SA Tourism MarketingMarketing stream, supported by the South Australian Tourism Commission.
What is it about South Australia that is bringing tourists from around the globe and domestically, in record numbers? The workshop will explore the brand and positioning of South Australia globally, and the SATC’s marketing plans going into 2016-17 – what will be our creative direction, to who, in what markets, and using what media and technology? We’ll talk about the opportunities – the areas of focus for SATC now, and into 2016-17, including digital, mobile and social media and the role they’ll play in our marketing strategy. Plus, we’ll give a brief insight into the thinking around the new creative direction and a sneak peek of what it looks like!
View the presentation: https://youtu.be/nXKHiFzciFM Log in to access and download conference materials.
Director of Marketing | South Australian Tourism Commission
Brent comes to the SATC with a background in branding, marketing communications and digital marketing. Most recently, Brent was at People’s Choice Credit Union as the Head of Marketing, overseeing key marketing functions of Advertising and Branding, Digital, Public Affairs, Sponsorship and Communications.
As a local South Australian and Commerce graduate from the University of Adelaide, Brent began his career with Telstra’s Marketing divisions on their graduate program. This was followed by 3.5 years based in Sydney working for BigPond as a Product Manager. He then returned to Adelaide and worked in national marketing roles for some leading retailers including Harris Scarfe, before joining Savings & Loans Credit Union as Senior Manager Marketing Communications, where his major responsibilities were to manage a rebrand and lead the marketing program and retail focus for an expansion into Melbourne. Following the merger with Australian Central Credit Union, he initiated the development and launch of a new brand – People’s Choice Credit Union as Head of the Marketing team.
Brent has continued to lead the marketing, public affairs, sponsorship and Corporate Social Responsibility strategies, while also becoming heavily involved in the launch of the ‘digital branch’ - both the launch of a new website, Internet Banking site and apps, as well as a concerted digital marketing program. Having been through and lead components of strategic business change, Brent comes to the SATC at an exciting time as we continue to roll out changes with our functional review and align our own business in a more strategic setting.