Sharing Your Story | Jan Claxton, Ocean Rafting, Whitsundays

Jan Claxton will share her journey on the evolution of Ocean Rafting and how they use digital storytelling to communicate their story. Digital storytelling uses multimedia to combine photos, video, animation, sound, music, text and sometimes narrative to convey a story. She will also share her experience regarding social media and how it is a great tool to ‘Share their Story’, through Facebook, Instagram, TripAdvisor – where they put the most newsworthy things up, being careful not to cross over the same images. Furthermore, Jan will discuss why they encourage their guests to use Facebook and TripAdvisor to share their experiences on tour. Being a big believer in empowering her staff; she has a great team and has always told them they are storytellers.
Time: 11:25

Jan Claxton

Owner | Ocean Rafting, Whitsundays
Jan Claxton

Jan Claxton has been an integral part of the Whitsunday tourism industry for 16 years as owner of tour operator, Ocean Rafting. With her husband, Peter, they have grown the operation into a successful business with six vessels carrying up to 174 guests daily to some of the Whitsundays’ best destinations, as well as establishing a sister operation in Cape Tribulation, Ocean Safari. Jan is proactively involved in all aspects of the company and is a passionate ambassador for the Whitsunday region and the Great Barrier Reef. Jan achieved national success at the Australian Tourism Awards in Darwin this year for 2016, with Ocean Rafting winning the gold award for Major Tour and Transport Operator.

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