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Training & Events

2017 SATA How to Enter Awards Workshop

05 July 2017

All 2017 South Australian Tourism Awards nominees are invited to learn from a number of industry experts on how to successfully answer each of the submission questions. 

All 2017 South Australian Tourism Awards nominees are invited to learn from a number of industry experts on how to successfully answer each of the submission questions. 

Hear from 5 industry experts who will cover the key submission questions:

  • Tourism Excellence
  • Business Planning
  • Marketing
  • Customer Service
  • Sustainability

Plus, hear from a past winner about useful submission hints, tips and tools. Each guest speaker is an expert in their field. This is a great opportunity to get an insight into the best way to answer each question in your submission - a workshop not to be missed!

This workshop will be filmed and recorded, so those who are not able to attend can watch the workshop online. A link to view the workshop will be sent to all nominees. 

Event details:

When: Wednesday, 5 July | 10am - 12:30pm

Where: Flinders University | 182 Victoria Square, Adelaide

Investment: FREE for all 2017 Nominees

RSVP: Friday, 30 June
Bookings essentials

Eventbrite - 2017 SATA How to Enter Awards Workshop

ServiceIQ - ‘Know-How for Inbound Tourism Excellence’ (KITE) Workshop

11 July 2017

ServiceIQ Workshop - held in conjuction with ATEC & SATC

KITE provides the know-how for businesses to make more fully informed decisions.

ServiceIQ Workshop held in conjuction with ATEC & SATC

SATIC with the support of the Government of South Australian and South Australian Tourism Commission (SATC) is running 30 workshops around the state in 2016/17. Each workshop includes a one-on-one business coaching session per registered business within three months of the workshop.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators. They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

'Know-How for Inbound Tourism Excellence' (KITE) Workshop

KITE is a multi-layered pathway to International Readiness, assisting businesses to gain the know-how needed for MARKET ENTRY, MARKET DEVELOPMENT, or MARKET EXPANSION. Each part of the KITE journey provides businesses with practical and commercially sound expertise on becoming International Ready. KITE provides the know-how for businesses to make more fully informed decisions.

Content Covered:

Introduction To Inbound Tourism:

  • Inbound Tourism – Why, What & How
  • Facts and Figures

Getting Ready to Sell:

  • Travel Distribution System
  • Pricing for International- cost of distribution

Getting Started:

  • Types Of Travellers
  • Know Your Markets
  • Cultural Influences
  • Understanding Statistics

Selling:

  • Packaging
  • Sales Calls
  • Sales Materials
  • Business To Business
  • Direct to the customer

Workshop Outcomes:

  • Assist industry to review their existing product offering.
  • Improve the range of saleable product in the international marketplace.
  • Provide the know-how for operators to make more fully informed decisions.
  • Attendees receive a Tourism Export Toolkit (TExT) Guide Book to help them continue to work through their export plan on conclusion of the workshop.

Workshop details:

Facilitator: Garry Burns | Gaibo International Group

When: Tuesday, 11 July | 8.45am - 4pm

Where: Crowne Plaza Adelaide | Level 15, 'Hindmarsh 2' | 16 Hindmarsh Square, Adelaide

Investment: $70pp

RSVP: Monday, 3 July
Bookings essential, spaces limited.

SECURE YOUR PLACE & REGISTER NOW

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the South Australian Tourism Commission and the Government of South Australia. 

Anneliese Powell and other members of the SATIC team will be undertaking one-on-one business coaching within three months of the ServiceIQ Workshop. These follow-up meetings will assist with the implementation of learnings from this workshop.

To book your session, please contact Roz on (08) 8110 0123 or email anneliese@satic.com.au.

Strategic Blogging, Online Storytelling & Search Engine Optimisation Workshop - Adelaide

26 July 2017

ServiceIQ Workshop

Learn how to master the latest in blogging to strategically generate demand and increase bookings. 

 

ServiceIQ Workshop

SATIC with the support of the Government of South Australian and South Australian Tourism Commission (SATC) is running 30 workshops around the state in 2016/17. Each workshop includes a one-on-one business coaching session per registered business within three months of the workshop.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators. They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

Strategic Blogging, Online Storytelling & Search Engine Optimisation Workshop 
 

Learn how to master the latest in blogging to strategically generate demand and increase bookings through learning and understanding:

  • Why blogging is a critical online marketing tactic for tourism businesses.
  • How to select blog topics that will attract more ideal customers.
  • The functional, usability & design features required to set up a blog on a tourism website.
  • Tips on best practice blog copy-writing skills, ensuring every blog post is engaging and geared toward creating conversions.
  • Tips on how to collect user generated content to create your blog posts, and tactical ways to encourage more people to share your blog posts through social media.
  • How your ideal customers are using search engines, how search engines work to find your blog posts, and the relationship between social media, content and SEO. 
  • How to undertake keyword research for your blog posts and where to place your keywords in your webpages, images and video content.
  • How to measure the success of your blogging and SEO marketing activities using Google Analytics.

Added bonus: E-storytelling & Product Identity Mapping

Presented by: Dr Aise Kim | UniSA

This presentation briefly introduces how “product identity” can be developed through different digital techniques – e-storytelling and product/brand identity mapping. It addresses unique ways of revealing core image, metaphors, personal stories and personality which can be distinguished from other similar or competitors’ products.

Please note: this additional presentation is only available to those who attend the face-to-face workshop on Wednesday, 26 July (details below.

Workshop details:

Trainers: Paige Rowett & Rebecca White - Tourism eSchool

When: Wednesday, 26 July | 9:30am - 1:00pm

Where: GK2-15. (GK Sir George Kingston Building) on George Street (close to North Terrace), City West Campus, UniSA

Investment: $65pp
*Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 

RSVP: Wednesday, 19 July
Spaces limited - book early to avoid disappointment.

SECURE YOUR PLACE & REGISTER NOW

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the South Australian Tourism Commission and the Government of South Australia. 

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one business coaching within three months of the ServiceIQ Workshop. These follow-up meetings will assist with the implementation of learnings from this workshop.

To book your session, please contact Roz on (08) 8110 0123 or email roz@satic.com.au

YATEC - Thirsty Thursday

27 July 2017

YATEC Event

Meet like-minded young professionals and build your tourism network.

YATEC Event

Young ATEC Thirsty Thursday Networking Event is on again this July!

Hear from guest speaker Brian Gilbertson, Event Manager and Pageant Director for Events South Australia. Brian will be speaking about his experience in the South Australian tourism industry.

Come along and meet like-minded young professionals and build your tourism network.

Please note: the first 20 ATEC/YATEC Members to book their spot, will get free admission - please ensure your register asap.

Event details:

When: Thursday, 27 July | 5:30pm - 7:30pm

Where: Mercure Grosvenor Hotel Adelaide | Federal Restaurant - Mezzanine Level | 125 North Terrace Adelaide

Investment: $10 for Non-ATEC/YATEC Members
Includes complimentary drinks and nibbles.

RSVP: COB Monday, 24 July 

SECURE YOUR PLACE & REGISTER NOW

Strategic Blogging, Online Storytelling & Search Engine Optimisation Workshop - Online

27 July 2017 - 03 August 2017

ServiceIQ Workshop for those who are unable to make the live workshop in adelaide on the 26th July. 

Learn how to master the latest in blogging to strategically generate demand and increase bookings. 

ServiceIQ Workshop - for those who are unable to make the live workshop in adelaide on the 26th July. 

SATIC with the support of the Government of South Australian and South Australian Tourism Commission (SATC) is running 30 workshops around the state in 2016/17. Each workshop includes a one-on-one business coaching session per registered business within three months of the workshop.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators. They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

Strategic Blogging, Online Storytelling & Search Engine Optimisation Workshop 
 

Learn how to master the latest in blogging to strategically generate demand and increase bookings through learning and understanding:

  • Why blogging is a critical online marketing tactic for tourism businesses.
  • How to select blog topics that will attract more ideal customers.
  • The functional, usability & design features required to set up a blog on a tourism website.
  • Tips on best practice blog copy-writing skills, ensuring every blog post is engaging and geared toward creating conversions.
  • Tips on how to collect user generated content to create your blog posts, and tactical ways to encourage more people to share your blog posts through social media.
  • How your ideal customers are using search engines, how search engines work to find your blog posts, and the relationship between social media, content and SEO. 
  • How to undertake keyword research for your blog posts and where to place your keywords in your webpages, images and video content.
  • How to measure the success of your blogging and SEO marketing activities using Google Analytics.

Workshop details:

Trainers: Paige Rowett & Rebecca White - Tourism eSchool

When: Thursday, 27 July & Thursday, 3 August | 9:30am - 10:30am

Where: Online webinar - details to be provided.

Investment: $65pp
*Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 

RSVP: Thursday, 20 July

SECURE YOUR PLACE & REGISTER NOW

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the South Australian Tourism Commission and the Government of South Australia. 

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one business coaching within three months of the ServiceIQ Workshop. These follow-up meetings will assist with the implementation of learnings from this workshop.

To book your session, please contact Roz on (08) 8110 0123 or email roz@satic.com.au

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