Becoming a member of satic is important to you and to SA tourism.

A Road Map for Your Business Workshop - Adelaide

26 February 2018

ServiceIQ Workshop

In this workshop you will view the business plan as a guide—a road map for your business that outlines goals and details around how you plan to achieve those goals. 

ServiceIQ Workshop

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

A Road Map for Your Tourism Business

Business plans do not have to be long, formal document, as if it were a thesis. It’s the content not the length that matters. Business planning is all about continual innovation and development.  

In this workshop, you will view the business plan as a guide—a road map for your business that outlines goals and details around how you plan to achieve those goals. 

The focus will be on short term planning over 12 months and you will be provided with guidance on how to take ideas and opportunities and make these a reality. 

Key areas of focus will broadly include the following:

  • WOTS instead of SWOTS.
  • Areas to leverage and build on – reflecting the businesses WHY ( the vision and the mission).
  • Areas of business that impact on opportunity and growth – control measures to limit the impact of threats.
  • Practical planning in order to gain a solution based not roadblock focused approach.
  • Planning for action – focusing on the what (strategy) and the how ( tactics).
  • Measurement and review.  

Key take away resources to support the learning: 

  • Nine point idea to execution plan – will form the basis of strategising to execution of ideas. To be worked through in session as part of team exercise. 
  • Business Risk Assessment – focuses on innovation and the factors that can impact on strategising. This resource allows businesses to plan ahead in time and put practical control measures in place.   

Each participant will be provided with a mini business framework to complete post workshop. This plan will help simplify and clarify the ideas generated from the workshop.
 
Note:
This opportunity is best suited to business owners, upper and middle management, and anyone who does strategic business planning or interested in learning how.  It is also good for those undertaking or updating Accreditation or planning on entering the Tourism Awards.

Workshop details:

Trainer: Ali Uren | Kiikstart
When: Monday, 26 February | 10am - 1pm
Where: ibis Adelaide | 122 Grenfell Street, Adelaide 5000
Nearest park: Secure A Park on Grenfell Street.
Investment: $60pp*
Light morning tea supplied.
*Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 

RSVP: Monday, 19 February 
Spaces limited, bookings essential.

*During the registration process, each participant will be asked to provide responses to the following questions:

  • Three key challenges they believe are impacting on growth. These are priorities they want to be able to respond to in the coming 12 months.  
  • An outline of the business vision and mission. Just to clarify the vision is how you want to be seen by customers and the market – it is aspirational. The mission is one sentence on how you will achieve the vision. 

SECURE YOUR PLACE & REGISTER NOW >

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. REGISTER YOUR INTEREST NOW > 

For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.

Welcome Your Chinese Visitors Workshop - Yorke Peninsula

27 February 2018

ServiceIQ Workshop

In this workshop, you'll learn how to effectively welcome your Chinese visitors by delving into three key areas: understanding your Chinese visitors, promoting your business to your Chinese visitors and delivering customer service to your Chinese visitors.

ServiceIQ Workshop

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

Welcome Your Chinese Visitors

Key takeaways from this workshop include:


Understanding your Chinese visitors

  • Market segmentation—who are your customers? 
  • Family structure and cultural values
  • Understanding their comfort zone—likes and dislikes

Promoting your business to your Chinese visitors

  • How to create effective marketing collateral with proper translation 
  • How to promote your business in a cost-effective way
  • How to design proper signage, menus and instructions 

Delivering customer service to your Chinese visitors

  • Managing expectations (greetings, food, accommodation, etc.)
  • Cultural assumptions—how does culture influence communication  
  • Useful words and phrases in Mandarin Chinese 

Workshop details:

Trainer: Jing Cao | Chinese Language and Cultural Advice
When: Tuesday, 27 February | 10am - 1pm
Where: Coopers Alehouse Wallaroo | 11 Heritage Dr, Wallaroo SA 5556
Investment: $60pp
Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 
Light morning tea supplied.

RSVP: Tuesday, 20 February 
Spaces limited, bookings essential.

SECURE YOUR PLACE & REGISTER NOW > 

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC Member have access to useful tools from previous ServiceIQ Workshops. LOGIN & VIEW TOOLS >  

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. REGISTER YOUR INTEREST NOW > 

For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.

SATIC Presents: The Political Perspective & Program Launch Morning Tea

28 February 2018

Join SATIC, along with the Minister for Tourism - Leon Bignell MP, the Shadow Minister for Tourism - Hon David Ridgway and SA Best representative - Paul Brown as they present their future vision and policy settings for tourism over the next four years.

Join SATIC, along with the Minister for Tourism - Leon Bignell MP, the Shadow Minister for Tourism - Hon David Ridgway and SA Best representative - Paul Brown as they present their future vision and policy settings for tourism over the next four years.

This event facilitated by Ali Clarke - Morning Presenter on ABC Radio Adelaide and MC’d by SATIC Board Member - Traci Ayris, is your exclusive opportunity to learn more about and understand the respective future Tourism Minister’s aspirations and priorities.
 
Plus, hear about SATIC's dynamic calendar of industry programs, workshops and events as SATIC Chairman, Eoin (Owen) Loftus officially launches the SATIC Events Program and Tourism Awards for 2018, contributing towards the sustainability, profitability and industry growth outcomes for tourism business within South Australia. 
 

Event details: 

When: Wednesday, 28 February

Time:
Arrive at 10:30am - networking 
11:00am - 12:30pm - formalities
1:00pm - event concludes

Where: Adelaide Oval | William Magarey Room
War Memorial Dr, North Adelaide 

Investment:
$45 SATIC Young Tourism Professional / YATEC Member
$55 for SATIC/ ATEC/ MEA SA Members 
$90 for Non-Members


RSVP: Wednesday, 21 February 
Spaces limited, bookings essential. 

SECURE YOUR PLACE & REGISTER NOW > 

Welcome Your Chinese Visitors Workshop - Fleurieu Peninsula

01 March 2018

ServiceIQ Workshop

In this workshop, you'll learn how to effectively welcome your Chinese visitors by delving into three key areas: understanding your Chinese visitors, promoting your business to your Chinese visitors and delivering customer service to your Chinese visitors.

ServiceIQ Workshop

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

Welcome Your Chinese Visitors

Key takeaways from this workshop include:


Understanding your Chinese visitors

  • Market segmentation—who are your customers? 
  • Family structure and cultural values
  • Understanding their comfort zone—likes and dislikes

Promoting your business to your Chinese visitors

  • How to create effective marketing collateral with proper translation 
  • How to promote your business in a cost-effective way
  • How to design proper signage, menus and instructions 

Delivering customer service to your Chinese visitors

  • Managing expectations (greetings, food, accommodation, etc.)
  • Cultural assumptions—how does culture influence communication  
  • Useful words and phrases in Mandarin Chinese 

Workshop details:

Trainer: Jing Cao | Chinese Language and Cultural Advice
When: Thursday, 1 March | 10am - 1pm
Where: Woodstock Wine Estate | 215 Douglas Gully Rd, McLaren Flat SA 5171
Investment: $60pp
Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 
Light morning tea supplied.

RSVP: Thursday, 22 February 
Spaces limited, bookings essential.

SECURE YOUR PLACE & REGISTER NOW > 

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC Member have access to useful tools from previous ServiceIQ Workshops. LOGIN & VIEW TOOLS >  

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. REGISTER YOUR INTEREST NOW > 

For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.

Customer Journey Mapping Workshop - Eyre Peninsula

08 March 2018

ServiceIQ Workshop

This workshop will equip you with the skills to develop a deeper understanding about your most profitable customer and map their customer journey from the time of research to booking, to the taking the holiday and returning home again. 

ServiceIQ Workshop

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

Customer Journey Mapping – Tools to identify your ideal customer, better understand their needs, personal journey and the variety of touchpoints used to improve their customer experience with your brand
 

Businesses with a customer centric approach who understand their customers, their journey and key touchpoints are gaining competitive advantage. Different customer touchpoints require different content, interaction and customisation in a variety of communication and distribution channels. Those touchpoints are moments of truth that provide businesses with opportunities to improve their customer interactions.

This workshop will equip you with the skills to develop a deeper understanding about your most profitable customer (actions, motivations, feelings, barriers, preferences) and map their customer journey from the time of research to booking, to the taking the holiday and returning home again. It will help you better understand the process undertaken whilst identifying the types of communication and distribution channels that your ideal customer uses and help you better align and deliver the right message, to the right customer, at the right time, using the right channel.

This improved customer knowledge enables you to deliver a more personalised experience at individual touchpoints and perfect the whole customer journey right to business.

Key takeaways:

  • The Customer Persona and how to tailor it to your business.
  • Understanding the different phases of a customer journey.
  • Development of a customer journey map.
  • Understanding of key customer touchpoints, current gaps and actions to improve individual touchpoints and entire customer journeys. As well as providing the right information to the right customer at the right time, improving their overall customer experience.

Workshop details:

Trainer: Siggi Frede | Effektiver
When: Thursday, 8 March | 10:00am -1:00pm
Where: RDAWEP Whyalla |127 Nicolson Avenue, Whyalla Norrie SA 5608
Investment: $60pp*
Light morning tea supplied.
*Investment includes complimentary follow up one-on-one business coaching session per registered business (within 3 mths).

RSVP: Thursday, 1 March
Bookings essential, spaces limited.

SECURE YOUR PLACE & REGISTER NOW > 

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. REGISTER YOUR INTEREST NOW > 

For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.

Destination Australia 2018

15 March 2018

Tourism Australia Event

Tailor-made for Australian tourism businesses serious about attracting high yield international travellers, an incredible line-up of experts from around the world have been hand-picked by Tourism Australia to delve into the big issues and tackle today’s most important tourism marketing questions.

Tourism Australia Event

Tailor-made for Australian tourism businesses serious about attracting high yield international travellers, an incredible line-up of experts from around the world have been hand-picked by Tourism Australia to delve into the big issues and tackle today’s most important tourism marketing questions.

Topics will include:

  • Tourism Australia’s strategic and creative direction;
  • The outlook for the global economy and Australian tourism;
  • Insights into international high value travellers;
  • Succeeding in Asia;
  • Dealing with disruption;
  • Content and storytelling;
  • Creativity and innovation
  • and more...

Event details

When: Thursday, 15 March 2018 | from 9:30am

Where:   T  he Glasshouse, Melbourne

Investment: $395

VIEW THE PROGRAM & SPEAKER BIOS > 

SECURE YOUR PLACE & REGISTER NOW >

Destination South Australia

21 March 2018 - 22 March 2018

Save the Date - Adelaide Convention Bureau Event

Destination South Australia is an exciting annual business events showcase held in Adelaide, South Australia and presents the best experiences, products and services available within the destination to the organisers of all types of business-focused events.

Save the Date - Adelaide Convention Bureau Event

Destination South Australia is an exciting annual business events showcase held in Adelaide, South Australia and presents the best experiences, products and services available within the destination to the organisers of all types of business-focused events.

Event details:

When: 21 - 22 March 

To express your interest or learn more, contact Rachael Rogers on (08) 8237 0100 or email rachael@adelaideconvention.com.au.

Save the date, more details to follow.

Talking Tourism: Walk & Talk with the Dinosaurs

22 March 2018

SATIC & ATEC Networking Event

This exclusive 'sneak-peek' networking event brings together tourism industry representatives to explore one of our most historical and award-winning tourism products, while establishing new tourism networks and opportunities. Guests will also be able to visit the 'Dinosaur rEvolution' Exhibition' and have a sneak peek into the thrilling world of dinosaurs and their ancestors.

SATIC & ATEC Networking Event
 
SATIC and ATEC are delighted to invite you to Walk and Talk with Dinosaurs at our first Talking Tourism event for 2018, hosted at the South Australian Museum.
 
This exclusive 'sneak-peek' networking event brings together tourism industry representatives to explore one of our most historical and award-winning tourism products, while establishing new tourism networks and opportunities.

Talk Tourism.
Be Inspired.
Immerse Yourself in Australia’s Natural and Cultural Heritage.

 
Oh, but the fun doesn't stop there! Guests will be able to visit the 'Dinosaur rEvolution' Exhibition at the South Australia Museum and have a sneak peek into the thrilling world of dinosaurs and their ancestors. This new tourism exhibition from Gondwana Studios features animatronics, 3D models, close-to-life sized murals and fossil casts that you can touch! 

This event also provides an opportunity for you to meet members of the SATIC Board and ATEC SA Committee, and find out more about what they are doing in the advocacy space, contributing to the sustainable growth of our State's tourism industry.

Spaces are limited and will run out fast, get in quick to avoid missing out on your chance to walk and talk with dinosaurs!
 
Event details:
 
When: Thursday, 22 March 

Time: 
Arrive at 5:30pm - Dinosaur rEvolution Exhibit to commence at 5:45pm (optional)
6:30pm - formalities
8:00pm - event concludes

Where: South Australian Museum | North Terrace, Adelaide 

Investment:
$40 for SATIC / ATEC Members
$35 for SATIC Young Tourism Professionals/ YATEC Members
$80 for Non-Members

RSVP: Thursday, 15 March
Spaces limited, bookings essential. 
 

Packaging, Partnerships and Pricing Workshop PLUS Distribution & Commission - Limestone Coast

22 March 2018

ServiceIQ Workshop

This workshop is about partnerships and collaboration and will help you identify other tourism operators in your (or nearby) region that offer complimentary products aligned to your target market and brand. 

ServiceIQ Workshop

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

The 3 P’s - Packaging, Partnerships and Pricing Workshop PLUS Distribution & Commission

Customers are seeking convenience, value added experiences and personalised itineraries tailored to their individual needs. This workshop is about partnerships and collaboration and will help you identify other tourism operators in your (or nearby) region that offer complimentary products aligned to your target market and brand. You will practice how to develop itineraries and price packages to offer compelling value-added experiences and join forces to explore new marketing and distribution avenues to gain greater exposure, reach more ideal customers and turn them into advocates.

Packaging, Partnerships and Pricing – Key Take Outs

  • Different types of packages and tourism case studies.
  • Choosing complementary tourism products or services for collaboration.
  • Design bundles or packages that add value and convenience to your customer and deliver a more memorable travel experience.
  • Partnership contracts and considerations from legal perspectives.
  • Differentiate major pricing strategies.
  • Practice pricing a package.

Distribution and Commission

This ‘add-on’ workshop will provide insights into the various traditional and modern distribution channels and how to build commission into your pricing structure. Distribution is about enhancing the visibility and sale of a tourism product by providing your ideal target market with a variety of ways to buy your product. Third-party channels such as travel agents, wholesalers, online travel agents (OTA’s) and inbound tour operators (ITO’s) act as an extended sales and marketing arm for operators, to help reach required capacity levels. Distribution partners have built significant customer brand equity and developed a detailed understanding of customer requirements, expectations and offer significant target market reach in a globalised industry. Commissions vary by channel from (mostly 10-30%) and can be regarded as a marketing cost to the business.
 
Workshop details:

Trainer: Siggi Frede | Effektiver
 
When: Thursday, 22 March

Times:
Session one: 10am - 1pm
Session two: 1:45pm - 3:15pm

Where: Wynns Coonawarra Estate | 77 Memorial Drive, Coonawarra SA 5263

Investment:
Session one ONLY - $60pp*
Includes morning tea.
Session two ONLY - $30pp*
Session one & two - $90pp* 
Includes morning tea and lunch.

RSVP: Thursday, 15 March
Spaces limited, bookings essential.

*Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 
 

SECURE YOUR PLACE & REGISTER NOW > 

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC Member have access to useful tools from previous ServiceIQ Workshops. LOGIN AND VIEW TOOLS > 

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. REGISTER YOUR INTEREST NOW > 

For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.

The Winners’ Circle at Government House

22 March 2018

By Invitation ONLY

An exclusive reception hosted by the Honourable Hieu Van Le AC, Governor of South Australia, to acknowledge and celebrate winners and sponsors of the 2017 South Australian Tourism Awards.
 

By Invitation ONLY

An exclusive reception hosted by the Honourable Hieu Van Le AC, Governor of South Australia, to acknowledge and celebrate winners and sponsors of the 2017 South Australian Tourism Awards.
 

Event details:

When: Thursday, 22 March | 5pm - 6pm

Where: Government House, Adelaide

Packaging, Partnerships and Pricing Workshop PLUS Distribution & Commission - Fleurieu Peninsula

27 March 2018

ServiceIQ Workshop

This workshop is about partnerships and collaboration and will help you identify other tourism operators in your (or nearby) region that offer complimentary products aligned to your target market and brand. 

ServiceIQ Workshop

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

 

The 3 P’s - Packaging, Partnerships and Pricing Workshop PLUS Distribution & Commission

Customers are seeking convenience, value added experiences and personalised itineraries tailored to their individual needs. This workshop is about partnerships and collaboration and will help you identify other tourism operators in your (or nearby) region that offer complimentary products aligned to your target market and brand. You will practice how to develop itineraries and price packages to offer compelling value-added experiences and join forces to explore new marketing and distribution avenues to gain greater exposure, reach more ideal customers and turn them into advocates.

Packaging, Partnerships and Pricing – Key Take Outs

  • Different types of packages and tourism case studies.
  • Choosing complementary tourism products or services for collaboration.
  • Design bundles or packages that add value and convenience to your customer and deliver a more memorable travel experience.
  • Partnership contracts and considerations from legal perspectives.
  • Differentiate major pricing strategies.
  • Practice pricing a package.

Plus, Trevor Edmond, Partner at Wallmans Lawyers will discuss how to formalise agreements for partnering opportunities, including what key terms you should cover off in a contract. Considerations such as; how money will be paid to you for your part of the package/service, length of agreement, standards of service, cancellations, intellectual property, promotional duties and costs, and how to deal with complaints will be explored, as well as other crucial  business documents such as terms and conditions. Trevor will also touch on some of the possible traps an unwary operator could fall into.

Distribution and Commission

This ‘add-on’ workshop will provide insights into the various traditional and modern distribution channels and how to build commission into your pricing structure. Distribution is about enhancing the visibility and sale of a tourism product by providing your ideal target market with a variety of ways to buy your product. Third-party channels such as travel agents, wholesalers, online travel agents (OTA’s) and inbound tour operators (ITO’s) act as an extended sales and marketing arm for operators, to help reach required capacity levels. Distribution partners have built significant customer brand equity and developed a detailed understanding of customer requirements, expectations and offer significant target market reach in a globalised industry. Commissions vary by channel from (mostly 10-30%) and can be regarded as a marketing cost to the business.
 
Workshop details:
 
Trainer: Siggi Frede | Effektiver

When: Tuesday, 27 March

Times:
Session one: 10am - 1pm
Session two: 1:45pm - 3:15pm

Where: The Normanville Hotel | 46 Main Rd. Normanville SA 5204

Investment:
Session one ONLY - $60pp*
Includes morning tea.
Session two ONLY - $30pp*
Session one & two - $90pp* 
Includes morning tea and lunch.

RSVP: Tuesday, 20 March
Spaces limited, bookings essential.
 
*Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 
 

SECURE YOUR PLACE & REGISTER NOW > 

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC Member have access to useful tools from previous ServiceIQ Workshops. LOGIN AND VIEW TOOLS > 

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. REGISTER YOUR INTEREST NOW > 

For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.

ATE18

15 April 2018 - 19 April 2018

The event brings together Australian tourism businesses and tourism wholesalers and retailers from around the world through a combination of scheduled business appointments and networking events. 

The event brings together Australian tourism businesses and tourism wholesalers and retailers from around the world through a combination of scheduled business appointments and networking events. It also provides international travel buyers with the opportunity to experience Australia’s tourism offering first-hand through pre and post event familiarisations.

Event details:

When: 15 to 19 April

Where: Adelaide Convention Centre | North Terrace, Adelaide

Start your Seller application now > 

Welcome Your Chinese Visitors - Eyre Peninsula

02 May 2018

ServiceIQ Workshop

In this workshop, you'll learn how to effectively welcome your Chinese visitors by delving into three key areas: understanding your Chinese visitors, promoting your business to your Chinese visitors and delivering customer service to your Chinese visitors.

ServiceIQ Workshop

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

Welcome Your Chinese Visitors

Key takeaways from this workshop include:


Understanding your Chinese visitors

  • Market segmentation—who are your customers? 
  • Family structure and cultural values
  • Understanding their comfort zone—likes and dislikes

Promoting your business to your Chinese visitors

  • How to create effective marketing collateral with proper translation 
  • How to promote your business in a cost-effective way
  • How to design proper signage, menus and instructions 

Delivering customer service to your Chinese visitors

  • Managing expectations (greetings, food, accommodation, etc.)
  • Cultural assumptions—how does culture influence communication  
  • Useful words and phrases in Mandarin Chinese 

Workshop details:

Trainer: Jing Cao | Chinese Language and Cultural Advice
When: Wednesday, 2 May | 10:00am - 1:00pm
Where: Port Lincoln Hotel | 1 Lincoln Highway, Port Lincoln, SA 5606
Investment: $60pp*
Light morning tea supplied.
*Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 

RSVP: Wednesday, 25 April
Spaces limited, bookings essential.

SECURE YOUR PLACE & REGISTER NOW > 

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. REGISTER YOUR INTEREST NOW > 

For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.

Facebook Advertising for Tourism Operators Workshops - Fleurieu Peninsula

07 May 2018

ServiceIQ Workshop

With 17 million Australians spending an average of 12.5 hours a week on Facebook – this is where your target audience is playing. But the question is, how can we reach them, what messaging should we use, and what sort of return on investment can we expect? 

ServiceIQ Workshop

SATIC with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

Facebook Advertising for Tourism Operators – What You Need To Know to Get a Return On Investment.

With 17 million Australians spending an average of 12.5 hours a week on Facebook – this is where your target audience is playing. But the question is, how can we reach them, what messaging should we use, and what sort of return on investment can we expect?  In this practical and highly interactive 3-hour session you will learn:

  • The different Facebook ad types and which is best – boosting, brand awareness, traffic to website and more.
  • The different types of audience targeting in Facebook.
  • How to run split testing and why you would.
  • Using the Facebook pixel to increase and measure conversions.
  • Quantifying your results using Google Analytics.
  • Metrics - what you should be monitoring, minimising and maximising to get the best ROI.

Who should attend? Business owners, managers, marketing managers or anyone who has an interest in/or responsibility for the marketing of your business, in particular its digital activities.

Requirements: Some level of experience with Facebook would be advantageous, including having an active Facebook account. As this is a hands on session, you are required to bring with you a fully charged laptop. 

Workshop details:

Trainer: Simone Douglas | Social Media AOK

When: Monday, 7 May | 11:00am - 2:00pm (UTC+09:30) Adelaide

Where: Centenary Hall in Goolwa | 12 Cadell St, Goolwa SA 5214

Investment: $65pp*
*Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 

RSVP: Monday, 30 April
Spaces limited, bookings essential.

SECURE YOUR PLACE & REGISTER NOW > 

These workshops form part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC Member have access to useful tools from previous ServiceIQ Workshops. LOGIN & VIEW TOOLS > 

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. REGISTER YOUR INTEREST NOW > 

For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.

2018 SATIC Tourism Conference

29 May 2018 - 30 May 2018

Save the Date

The annual State-wide Tourism Conference aims to facilitate the continuous development of a dynamic, innovative and competitive tourism industry in our State.

Save the Date

The annual State-wide Tourism Conference aims to facilitate the continuous development of a dynamic, innovative and competitive tourism industry in our State.

Event details:

When: 29 - 30 May

Where: Adelaide CBD

Save the date, more details to follow.

Nature-based Tourism Summit

31 May 2018

Save the Date

Government of South Australia Event - Invite only

Save the Date

Government of South Australia Event - Invite only

Event details:

When: Thursday, 31 May

Save the date, more details to follow.

Talking Tourism Networking Function

06 June 2018

Save the Date

Join friends and tourism colleagues for drinks and networking at Talking Tourism.

Save the Date

Join friends and tourism colleagues for drinks and networking at Talking Tourism.

Event details:

When: Wednesday, 6 June

Save the date, more details to follow.

Packaging, Partnerships and Pricing Workshop PLUS Distribution & Commission - Adelaide Hills

07 June 2018

ServiceIQ Workshop

This workshop is about partnerships and collaboration and will help you identify other tourism operators in your (or nearby) region that offer complimentary products aligned to your target market and brand. 

ServiceIQ Workshop

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

The 3 P’s - Packaging, Partnerships and Pricing Workshop PLUS Distribution & Commission

Customers are seeking convenience, value added experiences and personalised itineraries tailored to their individual needs. This workshop is about partnerships and collaboration and will help you identify other tourism operators in your (or nearby) region that offer complimentary products aligned to your target market and brand. You will practice how to develop itineraries and price packages to offer compelling value-added experiences and join forces to explore new marketing and distribution avenues to gain greater exposure, reach more ideal customers and turn them into advocates.

Packaging, Partnerships and Pricing – Key Take Outs

  • Different types of packages and tourism case studies.
  • Choosing complementary tourism products or services for collaboration.
  • Design bundles or packages that add value and convenience to your customer and deliver a more memorable travel experience.
  • Partnership contracts and considerations from legal perspectives.
  • Differentiate major pricing strategies.
  • Practice pricing a package.

Distribution and Commission

This ‘add-on’ workshop will provide insights into the various traditional and modern distribution channels and how to build commission into your pricing structure. Distribution is about enhancing the visibility and sale of a tourism product by providing your ideal target market with a variety of ways to buy your product. Third-party channels such as travel agents, wholesalers, online travel agents (OTA’s) and inbound tour operators (ITO’s) act as an extended sales and marketing arm for operators, to help reach required capacity levels. Distribution partners have built significant customer brand equity and developed a detailed understanding of customer requirements, expectations and offer significant target market reach in a globalised industry. Commissions vary by channel from (mostly 10-30%) and can be regarded as a marketing cost to the business.
 
Workshop details:

Trainer: Siggi Frede | Effektiver
 
When: Thursday, 7 June

Times:
Session one: 10am - 1pm
Session two: 1:45pm - 3:15pm

Where: Cleland Wildlife Park - Valente Centre | 365 Mount Lofty Summit Road, 
Crafers SA 5152

Investment:
Session one ONLY - $60pp*
Includes morning tea.
Session two ONLY - $30pp*
Session one & two - $90pp* 
Includes morning tea and lunch.

RSVP: Thursday, 31 May
Spaces limited, bookings essential.

*Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 
 

SECURE YOUR PLACE & REGISTER NOW > 

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC Member have access to useful tools from previous ServiceIQ Workshops. LOGIN AND VIEW TOOLS > 

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. REGISTER YOUR INTEREST NOW > 

For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.

Talking Tourism Networking Function

08 August 2018

Save the Date

Join friends and tourism colleagues for drinks and networking at Talking Tourism.

Save the Date

Join friends and tourism colleagues for drinks and networking at Talking Tourism.

Event details:

When: Wednesday, 8 August

Save the date, more details to follow.

Talking Tourism Networking Function

10 October 2018

Save the Date

Join friends and tourism colleagues for drinks and networking at Talking Tourism.

Save the Date

Join friends and tourism colleagues for drinks and networking at Talking Tourism.

Event details:

When: Wednesday, 10 October

Save the date, more details to follow.

2018 South Australian Tourism Awards Gala Dinner

09 November 2018

Save the Date

Be a part of Tourism’s Night of Nights and celebrate the State’s finest tourism operators. Network with friends and colleagues while indulging in a sumptuous three-course menu with premium wines and beer from South Australia.

Save the Date

Be a part of Tourism’s Night of Nights and celebrate the State’s finest tourism operators. Network with friends and colleagues while indulging in a sumptuous three-course menu with premium wines and beer from South Australia.

Event details:

When: Friday, 9 November

Where: Adelaide CBD

Save the date, more details to follow.

SATIC Christmas Celebration

12 December 2018

Save the Date

Celebrate the festive season with friends and colleagues before we round out the year that was 2018.

Save the Date

Celebrate the festive season with friends and colleagues before we round out the year that was 2018.

Event details:

When: Wednesday, 12 December

Site developed by Freerange Future, Adelaide web designers



Become a member

Keep in the South Australian loop
Sign up to the SATIC Snapshot!

* indicates required

Keep up to date with SATIC via RSS