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Training & Events . Calendar

Pitch and Presence Workshop - Adelaide

30 January 2018

ServiceIQ Workshop

Kiikstart will work with participants to make sure they know how to best plan for these public appearances and get maximum return on investment while building brand awareness.

ServiceIQ Workshop

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

Pitch and Presence

Time and resources are precious in business, so this session will ensure your organisation makes the most of any future appearances at expos and trade shows.
 
Kiikstart will work with participants to make sure they know how to best plan for these public appearances and get maximum return on investment while building brand awareness.

Plus, hear from Lucy O'Brien, Director of Marketing and Sales at Majestic Hotels. Lucy will share her experience at trade shows and what she finds works best, as well as give you her top five tips for success.

Key learning outcomes:

  • Get clarity on why you are attending the expo/trade show – what are your expectations in terms of outcomes and future relationships?
  • Defining the market you are wanting to engage with – who is your ideal expo/trade show customer?
  • Identifying the resources you need to communicate your brand and your region in the best possible light to ideal customers.
  • Responding to trends in expo attendees – what do the people want today and how can your staff and your experience deliver?
  • Ensure your message is on point and your staff know how to best express this – getting the pitch right.
  • Create an expo/trade show environment that works hard to tell your story without having to rely purely on humans. Maximising non-verbal communication, as well as verbal to not lose valuable contacts.
  • Develop a strategic and tactical approach to following up post-event to gain better expo and trade show outcomes.

Key takeaway resources:

Each operator will receive a checklist that they can use to help create the essential expo/trade show toolkit. This resource will help operators assess current expo/trade show activity, but also provide a guide for simplified, future planning. 

Workshop details:

Trainer: Ali Uren | Kiikstart
When: Tuesday, 30 January 2018 | 10am - 1pm
Where: Sage Hotel Adelaide | 208 South Terrace, Adelaide SA 5000
Investment: $60pp*
Light morning tea supplied.
*Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 

RSVP: Tuesday, 23 January 
Spaces limited, bookings essential.

SECURE YOUR PLACE & REGISTER NOW > 

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC Member have access to useful tools from previous ServiceIQ Workshops. LOGIN AND VIEW TOOLS > 

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. REGISTER YOUR INTEREST NOW > 

 

For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.

Packaging, Partnerships and Pricing Workshop PLUS Distribution & Commission - Barossa

01 February 2018

ServiceIQ Workshop

This workshop is about partnerships and collaboration and will help you identify other tourism operators in your (or nearby) region that offer complimentary products aligned to your target market and brand. You will practice how to develop itineraries and price packages to offer compelling value-added experiences and join forces to explore new marketing and distribution avenues to gain greater exposure, reach more ideal customers and turn them into advocates.

ServiceIQ Workshop 

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

The 3 P’s - Packaging, Partnerships and Pricing Workshop PLUS Distribution & Commission

The 3 P's - Packaging, Partnership and Pricing

Customers are seeking convenience, value added experiences and personalised itineraries tailored to their individual needs. This workshop is about partnerships and collaboration and will help you identify other tourism operators in your (or nearby) region that offer complimentary products aligned to your target market and brand. You will practice how to develop itineraries and price packages to offer compelling value-added experiences and join forces to explore new marketing and distribution avenues to gain greater exposure, reach more ideal customers and turn them into advocates.

 
Packaging, Partnerships and Pricing – Key Take Outs

  • Different types of packages and tourism case studies.
  • Choosing complementary tourism products or services for collaboration.
  • Design bundles or packages that add value and convenience to your customer and deliver a more memorable travel experience.
  • Partnership contracts and considerations from legal perspectives.
  • Differentiate major pricing strategies.
  • Practice pricing a package.

Plus, Trevor Edmond, Partner at Wallmans Lawyers will discuss how to formalise agreements for partnering opportunities, including what key terms you should cover off in a contract. Considerations such as; how money will be paid to you for your part of the package/service, length of agreement, standards of service, cancellations, intellectual property, promotional duties and costs, and how to deal with complaints will be explored, as well as other crucial  business documents such as terms and conditions. Trevor will also touch on some of the possible traps an unwary operator could fall into.

Distribution and Commission

This ‘add-on’ workshop will provide insights into the various traditional and modern distribution channels and how to build commission into your pricing structure. Distribution is about enhancing the visibility and sale of a tourism product by providing your ideal target market with a variety of ways to buy your product. Third-party channels such as travel agents, wholesalers, online travel agents (OTA’s) and inbound tour operators (ITO’s) act as an extended sales and marketing arm for operators, to help reach required capacity levels. Distribution partners have built significant customer brand equity and developed a detailed understanding of customer requirements, expectations and offer significant target market reach in a globalised industry. Commissions vary by channel from (mostly 10-30%) and can be regarded as a marketing cost to the business.

Distribution and Commission - Key Take Outs
  • Understanding roles of various distribution partners and the tourism supply chain.  
  • Understanding commission levels and average commission.
  • Get ‘distribution-ready.

Workshop details:

Trainer: Siggi Frede | Effektiver

When: Thursday, 1 February 2018

Times:
Session one: 10am - 1pm
Session two: 1:30pm - 3pm

Where: 1847 Wines Chateau Yaldara | 159 Hermann Thumm Dr, Lyndoch SA 5351

Investment:
Session one ONLY: $60pp*
Includes morning tea.
Session two ONLY: $30pp*
Session one & two: $90pp* 
Includes morning tea and lunch.
*Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 

RSVP: Thursday, 25 January
Spaces limited, bookings essential.

SECURE YOUR PLACE & REGISTER NOW > 

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC Member have access to useful tools from previous ServiceIQ Workshops. LOGIN AND VIEW TOOLS > 

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. REGISTER YOUR INTEREST NOW > 

For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.

Welcome Your Chinese Visitors Workshop - Limestone Coast

07 February 2018

ServiceIQ Workshop

In this workshop, you'll learn how to effectively welcome your Chinese visitors by delving into three key areas: understanding your Chinese visitors, promoting your business to your Chinese visitors and delivering customer service to your Chinese visitors.

ServiceIQ Workshop

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

Welcome Your Chinese Visitors

Key takeaways from this workshop include:


Understanding your Chinese visitors

  • Market segmentation—who are your customers? 
  • Family structure and cultural values
  • Understanding their comfort zone—likes and dislikes

Promoting your business to your Chinese visitors

  • How to create effective marketing collateral with proper translation 
  • How to promote your business in a cost-effective way
  • How to design proper signage, menus and instructions 

Delivering customer service to your Chinese visitors

  • Managing expectations (greetings, food, accommodation, etc.)
  • Cultural assumptions—how does culture influence communication  
  • Useful words and phrases in Mandarin Chinese 

Workshop details:

Trainer: Jing Cao | Chinese Language and Cultural Advice
When: Wednesday, 7 February | 1:30pm - 4:30pm
Where: City Hall, Mount Gambier | 10 Watson Terrace, Mount Gambier SA 5290
Investment: $60pp
Light afternoon tea supplied.
Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 
RSVP: Wednesday, 31 January 2017
Spaces limited, bookings essential.

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC Member have access to useful tools from previous ServiceIQ Workshops. LOGIN AND VIEW TOOLS > 

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. REGISTER YOUR INTEREST NOW > 

For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.

Facebook Advertising for Tourism Operators Workshops - Eyre Peninsula

08 February 2018 - 09 February 2018

ServiceIQ Workshops

With 17 million Australians spending an average of 12.5 hours a week on Facebook – this is where your target audience is playing. But the question is, how can we reach them, what messaging should we use, and what sort of return on investment can we expect?  In this practical and highly interactive 3-hour session you will learn:

ServiceIQ Workshops

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

Facebook Advertising for Tourism Operators – What You Need To Know to Get a Return On Investment.

With 17 million Australians spending an average of 12.5 hours a week on Facebook – this is where your target audience is playing. But the question is, how can we reach them, what messaging should we use, and what sort of return on investment can we expect?  In this practical and highly interactive 3-hour session you will learn:

  • The different Facebook ad types and which is best – boosting, brand awareness, traffic to website and more.
  • The different types of audience targeting in Facebook.
  • How to run split testing and why you would.
  • Using the Facebook pixel to increase and measure conversions.
  • Quantifying your results using Google Analytics.
  • Metrics - what you should be monitoring, minimising and maximising to get the best ROI.

Who should attend? Business owners, managers, marketing managers or anyone who has an interest in/or responsibility for the marketing of your business, in particular its digital activities.

Requirements: Some level of experience with Facebook would be advantageous, including having an active Facebook account. As this is a hands on session, you are required to bring with you a fully charged laptop. 

Workshop details:

Workshop one (AM session)

When: Thursday, 8 February | 9:00am -12:00pm
Where: RDAWEP Whyalla, 127 Nicolson Avenue, Whyalla Norrie SA 5608
Investment: $65pp*
Light morning tea supplied.
RSVP: Thursday, 1 February
Bookings essential, spaces limited.

SECURE YOUR PLACE & REGISTER NOW > 

Workshop one (PM session)

When: Thursday, 8 February | 5:00pm - 8:00pm
Where: Streaky Bay Hotel Motel | 33 Alfred Tce, Streaky Bay, SA 5680
Investment: $65pp*
Light supper provided.
RSVP: Thursday, 1 February
Bookings essential, spaces limited.

SECURE YOUR PLACE & REGISTER NOW > 

Workshop two details

When: Friday, 9 February | 12:30pm - 3:30pm
Where: Port Lincoln Hotel | 1 Lincoln Highway, Port Lincoln, SA 5606
Investment: $65pp*
Light afternoon tea supplied.
RSVP: Friday, 2 February
Bookings essential, spaces limited.

SECURE YOUR PLACE & REGISTER NOW > 

*Investment includes complimentary follow up one-on-one business coaching session per registered business (within 3 mths).

These workshops form part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC Member have access to useful tools from previous ServiceIQ Workshops. LOGIN & VIEW TOOLS > 

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. REGISTER YOUR INTEREST NOW > 

For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.

Packaging, Partnerships and Pricing Workshop PLUS Distribution & Commission - Clare

15 February 2018

ServiceIQ Workshop

This workshop is about partnerships and collaboration and will help you identify other tourism operators in your (or nearby) region that offer complimentary products aligned to your target market and brand. You will practice how to develop itineraries and price packages to offer compelling value-added experiences and join forces to explore new marketing and distribution avenues to gain greater exposure, reach more ideal customers and turn them into advocates.

ServiceIQ Workshop

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

The 3 P’s - Packaging, Partnerships and Pricing Workshop PLUS Distribution & Commission

The 3 P's - Packaging, Partnership and Pricing

Customers are seeking convenience, value added experiences and personalised itineraries tailored to their individual needs. This workshop is about partnerships and collaboration and will help you identify other tourism operators in your (or nearby) region that offer complimentary products aligned to your target market and brand. You will practice how to develop itineraries and price packages to offer compelling value-added experiences and join forces to explore new marketing and distribution avenues to gain greater exposure, reach more ideal customers and turn them into advocates.

Packaging, Partnerships and Pricing – Key Take Outs

  • Different types of packages and tourism case studies.
  • Choosing complementary tourism products or services for collaboration.
  • Design bundles or packages that add value and convenience to your customer and deliver a more memorable travel experience.
  • Partnership contracts and considerations from legal perspectives.
  • Differentiate major pricing strategies.
  • Practice pricing a package.

Plus, Trevor Edmond, Partner at Wallmans Lawyers will discuss how to formalise agreements for partnering opportunities, including what key terms you should cover off in a contract. Considerations such as; how money will be paid to you for your part of the package/service, length of agreement, standards of service, cancellations, intellectual property, promotional duties and costs, and how to deal with complaints will be explored, as well as other crucial  business documents such as terms and conditions. Trevor will also touch on some of the possible traps an unwary operator could fall into.

Distribution and Commission

This ‘add-on’ workshop will provide insights into the various traditional and modern distribution channels and how to build commission into your pricing structure. Distribution is about enhancing the visibility and sale of a tourism product by providing your ideal target market with a variety of ways to buy your product. Third-party channels such as travel agents, wholesalers, online travel agents (OTA’s) and inbound tour operators (ITO’s) act as an extended sales and marketing arm for operators, to help reach required capacity levels. Distribution partners have built significant customer brand equity and developed a detailed understanding of customer requirements, expectations and offer significant target market reach in a globalised industry. Commissions vary by channel from (mostly 10-30%) and can be regarded as a marketing cost to the business.

Distribution and Commission - Key Take Outs
  • Understanding roles of various distribution partners and the tourism supply chain.  
  • Understanding commission levels and average commission.
  • Get ‘distribution-ready.

Workshop details:

Trainer: Siggi Frede | Effektiver

When: Thursday, 15 February 2018

Times:
Session one: 10am - 1pm
Session two: 1:30pm - 3pm

Where: Gally's Meeting House | 4 Patterson Terrace, Farrell Flat SA 5416

Investment:
Session one ONLY: $60pp*
Includes morning tea.
Session two ONLY: $30pp*
Session one & two: $90pp* 
Includes morning tea and lunch.
*Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 

RSVP: Thursday, 8 February
Spaces limited, bookings essential.

SECURE YOUR PLACE & REGISTER NOW > 

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC Member have access to useful tools from previous ServiceIQ Workshops. LOGIN AND VIEW TOOLS > 

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. REGISTER YOUR INTEREST NOW > 

For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.

2017 Qantas Australian Tourism Awards

23 February 2018

The Australian Tourism Awards invites you to celebrate the best of Australian Tourism at the 2017 Qantas Australian Tourism Awards being held in Perth in 2018.

The Australian Tourism Awards invites you to celebrate the best of Australian Tourism at the 2017 Qantas Australian Tourism Awards being held in Perth in 2018.

Event details:

When: Friday, 23 February 2018 | 5:30pm

Where: Optus Stadium | Burswood, Perth

BOOK YOUR TICKETS NOW > 

A Road Map for Your Business Workshop - Adelaide

26 February 2018

ServiceIQ Workshop

In this workshop you will view the business plan as a guide—a road map for your business that outlines goals and details around how you plan to achieve those goals. 

ServiceIQ Workshop

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

A Road Map for Your Tourism Business

Business plans do not have to be long, formal document, as if it were a thesis. It’s the content not the length that matters. Business planning is all about continual innovation and development.  

In this workshop, you will view the business plan as a guide—a road map for your business that outlines goals and details around how you plan to achieve those goals. 

The focus will be on short term planning over 12 months and you will be provided with guidance on how to take ideas and opportunities and make these a reality. 

Key areas of focus will broadly include the following:

  • WOTS instead of SWOTS.
  • Areas to leverage and build on – reflecting the businesses WHY ( the vision and the mission).
  • Areas of business that impact on opportunity and growth – control measures to limit the impact of threats.
  • Practical planning in order to gain a solution based not roadblock focused approach.
  • Planning for action – focusing on the what (strategy) and the how ( tactics).
  • Measurement and review.  

Key take away resources to support the learning: 

  • Nine point idea to execution plan – will form the basis of strategising to execution of ideas. To be worked through in session as part of team exercise. 
  • Business Risk Assessment – focuses on innovation and the factors that can impact on strategising. This resource allows businesses to plan ahead in time and put practical control measures in place.   

Each participant will be provided with a mini business framework to complete post workshop. This plan will help simplify and clarify the ideas generated from the workshop.
 
Note:
This opportunity is best suited to business owners, upper and middle management, and anyone who does strategic business planning or interested in learning how.  It is also good for those undertaking or updating Accreditation or planning on entering the Tourism Awards.

Workshop details:

Trainer: Ali Uren | Kiikstart
When: Monday, 26 February | 10am - 1pm
Where: ibis Adelaide | 122 Grenfell Street, Adelaide 5000
Nearest park: Secure A Park on Grenfell Street.
Investment: $60pp*
Light morning tea supplied.
*Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 

RSVP: Monday, 19 February 
Spaces limited, bookings essential.

*During the registration process, each participant will be asked to provide responses to the following questions:

  • Three key challenges they believe are impacting on growth. These are priorities they want to be able to respond to in the coming 12 months.  
  • An outline of the business vision and mission. Just to clarify the vision is how you want to be seen by customers and the market – it is aspirational. The mission is one sentence on how you will achieve the vision. 

SECURE YOUR PLACE & REGISTER NOW >

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. REGISTER YOUR INTEREST NOW > 

For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.

Welcome Your Chinese Visitors Workshop - Yorke Peninsula

27 February 2018

ServiceIQ Workshop

In this workshop, you'll learn how to effectively welcome your Chinese visitors by delving into three key areas: understanding your Chinese visitors, promoting your business to your Chinese visitors and delivering customer service to your Chinese visitors.

ServiceIQ Workshop

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

Welcome Your Chinese Visitors

Key takeaways from this workshop include:


Understanding your Chinese visitors

  • Market segmentation—who are your customers? 
  • Family structure and cultural values
  • Understanding their comfort zone—likes and dislikes

Promoting your business to your Chinese visitors

  • How to create effective marketing collateral with proper translation 
  • How to promote your business in a cost-effective way
  • How to design proper signage, menus and instructions 

Delivering customer service to your Chinese visitors

  • Managing expectations (greetings, food, accommodation, etc.)
  • Cultural assumptions—how does culture influence communication  
  • Useful words and phrases in Mandarin Chinese 

Workshop details:

Trainer: Jing Cao | Chinese Language and Cultural Advice
When: Tuesday, 27 February | 10am - 1pm
Where: Coopers Alehouse Wallaroo | 11 Heritage Dr, Wallaroo SA 5556
Investment: $60pp
Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 
Light morning tea supplied.

RSVP: Tuesday, 20 February 
Spaces limited, bookings essential.

SECURE YOUR PLACE & REGISTER NOW > 

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC Member have access to useful tools from previous ServiceIQ Workshops. LOGIN AND VIEW TOOLS >  

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. REGISTER YOUR INTEREST NOW > 

For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.

SATIC Presents: The Political Perspective & Program Launch Morning Tea

28 February 2018

Join the South Australian Tourism Industry Council (SATIC), along with the Minister for Tourism, Leon Bignell MP and the Shadow Minister for Tourism, Hon David Ridgway for Morning Tea, as they present their future vision and policy settings for tourism over the next four years.

Join the South Australian Tourism Industry Council (SATIC), along with the Minister for Tourism, Leon Bignell MP and the Shadow Minister for Tourism, Hon David Ridgway for Morning Tea, as they present their future vision and policy settings for tourism over the next four years.

This is your exclusive opportunity to learn more about and understand the respective future Tourism Minister’s aspirations and priorities.

Plus, hear about SATIC's dynamic calendar of industry programs, workshops and events as SATIC Chairman, Eoin (Owen) Loftus officially launches the SATIC Events Program and Tourism Awards for 2018, contributing towards the sustainability, profitability and industry growth outcomes for tourism business within South Australia. 

Event details: 

When: Wednesday, 28 February

Time:
Arrive at 10:30am - networking 
11:00am - 12:30pm - formalities
1:00pm - event concludes

Where: Adelaide Oval | William Magarey Room
War Memorial Dr, North Adelaide 

Investment:
Before Wed, 31 Jan: $45 for SATIC/ ATEC/ MEA SA Members 
After Wed, 31 Jan: $55 for SATIC/ ATEC/ MEA SA Members 
$90 for Non-Members

RSVP: Wednesday, 21 February 
Spaces limited, bookings essential. 

SECURE YOUR PLACE & REGISTER NOW > 

Destination South Australia

21 March 2018 - 22 March 2018

Save the Date - Adelaide Convention Bureau Event

Destination South Australia is an exciting annual business events showcase held in Adelaide, South Australia and presents the best experiences, products and services available within the destination to the organisers of all types of business-focused events.

Save the Date - Adelaide Convention Bureau Event

Destination South Australia is an exciting annual business events showcase held in Adelaide, South Australia and presents the best experiences, products and services available within the destination to the organisers of all types of business-focused events.

Event details:

When: 21-22 March 

To express your interest or learn more, contact Rachael Rogers on (08) 8237 0100 or email rachael@adelaideconvention.com.au.

Save the date, more details to follow.

ATE18

15 April 2018 - 19 April 2018

The event brings together Australian tourism businesses and tourism wholesalers and retailers from around the world through a combination of scheduled business appointments and networking events. 

The event brings together Australian tourism businesses and tourism wholesalers and retailers from around the world through a combination of scheduled business appointments and networking events. It also provides international travel buyers with the opportunity to experience Australia’s tourism offering first-hand through pre and post event familiarisations.

Event details:

When: 15 to 19 April

Where: Adelaide Convention Centre | North Terrace, Adelaide

Start your Seller application now > 

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