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Customer Journey Mapping Workshop - Yorke Peninsula

15 August 2017

ServiceIQ Workshop

This workshop will equip you with the skills to develop a deeper understanding about your most profitable customer and map their customer journey from awareness to advocacy. 

ServiceIQ Workshop

SATIC with the support of the Government of South Australian and South Australian Tourism Commission (SATC) is running 30 workshops around the state in 2016/17. Each workshop includes a one-on-one business coaching session per registered business within three months of the workshop.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators. They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

Customer Journey Mapping – Tools to identify customer service gaps and improve customer satisfaction

Businesses with a customer centric approach who understand their customers, their journey and key touchpoints are gaining competitive advantage. Different customer touchpoints require different content, interaction and customisation in a variety of channels. Those touchpoints are moments of truth that provide businesses with opportunities to improve their customer interactions.

This workshop will equip you with the skills to develop a deeper understanding about your most profitable customer (actions, motivations, feelings, barriers, preferences) andmap their customer journey from awareness to advocacy. This improved customer knowledge enables you todeliver a more personalised experience at individual touchpoints and perfect the whole customer journey. 

Key takeaways:

• The Customer Persona and how to tailor it to your business.
• Understanding the different phases of a customer journey. 
• Development of a customer journey map.
• Understanding of key customer touchpoints, current gaps and actions to improve customer service interactions.

Workshop details:

Trainer: Siggi Frede | Effektiver

When: Tuesday, 15 August | 10am - 1pm

Where: Coopers Alehouse Wallaroo | Keg Room | 11 Heritage Dr, Wallaroo 

Investment: $50pp*
*Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 
*Morning tea supplied.

RSVP: Tuesday, 8 August
Bookings essential, spaces limited.

SECURE YOUR PLACE & REGISTER NOW

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the South Australian Tourism Commission and the Government of South Australia. 

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one business coaching within three months of the ServiceIQ Workshop. These follow-up meetings will assist with the implementation of learnings from this workshop.

To book your session, please contact Roz on (08) 8110 0123 or email roz@satic.com.au

Facebook Advertising for Tourism Operators Workshop - Adelaide Hills

29 August 2017

ServiceIQ Workshop

With 17 million Australians spending an average of 12.5 hours a week on Facebook – this is where your target audience is playing. But the question is, how can we reach them, what messaging should we use, and what sort of return on investment can we expect?  

 

ServiceIQ Workshop

SATIC with the support of the Government of South Australian and South Australian Tourism Commission (SATC) is running 30 workshops around the state in 2016/17. Each workshop includes a one-on-one business coaching session per registered business within three months of the workshop.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators. They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

Facebook Advertising for Tourism Operators – What You Need To Know to Get a Return On Investment

With 17 million Australians spending an average of 12.5 hours a week on Facebook – this is where your target audience is playing. But the question is, how can we reach them, what messaging should we use, and what sort of return on investment can we expect? In this practical and highly interactive 3-hour session you will learn:

  • The different Facebook ad types and which is best– Boosting, Brand Awareness, Traffic to Website and more.
  • The different types of audience targeting in Facebook.
  • How to run split testing and why you would.
  • Using the Facebook pixelto increase and measure conversions.
  • Quantifying your results using Google Analytics.
  • Metrics- what you should be monitoring, minimising and maximising to get the best ROI.

Who should attend? Business owners, managers, marketing managers, or anyone who has an interest in or responsibility for the marketing of your business, in particular its digital activities. 

Workshop details:

Trainer: Simone Douglas | Social Media AOK

When: Tuesday, 29 August | 10am - 1pm

Where: Stirling Hotel | 52 Mount Barker Road, Stirling SA 5152

Investment: $65pp*
*Investment includes complimentary one-on-one business coaching session per registered business as outlined below. 
*Morning tea supplied.

Requirement to bring: Fully charged laptop

RSVP: Tuesday, 22 August
Spaces limited - book early to avoid disappointment.

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the South Australian Tourism Commission and the Government of South Australia. 

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one business coaching within three months of the ServiceIQ Workshop. These follow-up meetings will assist with the implementation of learnings from this workshop.

To book your session, please contact Roz on (08) 8110 0123 or email roz@satic.com.au

2017 South Australian Tourism Awards Gala Dinner

10 November 2017

Save the Date - Tourism’s Night of Nights

The 2017 South Australian Tourism Awards Ceremony is a prestigious industry event that celebrates the State’s finest tourism businesses.

Save the Date - Tourism’s Night of Nights

Be part of this prestigious industry event as we celebrate the State’s finest tourism businesses.

Network with the who’s who of the industry, add a touch of glitz & glamour and indulge in a delicious three-course menu showcasing South Australian regional produce, wine & beer.

Event details:

When: Friday, 10 November

Where: Adelaide Convention Centre | North Terrace, Adelaide

Stay tuned, more details to follow.

Meeting Place 2017

20 November 2017 - 22 November 2017

ATEC Event 

Meeting Place 2017 is the peak business-to-business gathering for Australia's tourism export industry, connecting buyers to sellers.

ATEC Event

Meeting Place 2017 is the peak business-to-business gathering for Australia's tourism export industry, connecting buyers to sellers. Thought leaders, decision makers and business operators from across the nation come together to participate in commercially relevant business meetings, engage conference sessions and valuable networking events. 

ATEC National B2B Workshop sessions provide member buyers and sellers with 22 x 9 minute pre-scheduled appointments. Both buyers and sellers can plan and prioritise their B2B meeting program. Ensure your registrations are in early! Places in the AM and PM B2B workshop sessions fill fast.

ATEC’s New Product ‘Pitch’: This year will see the introduction of a unique opportunity for new products to ‘pitch’ their offering during the buyers' breakfast.

Networking and sharing ideas: Meeting Place is the tourism export sector's largest trade gathering outside ATE. Grow your network, learn from and share with industry colleagues and have your say.

Innovative conference program: Wednesday 22nd November - Keynote speakers, industry discussion panels and themed breakout sessions will highlight the challenges, opportunities and innovations which underpin the current and future state of our tourism export industry.

The Annual Gala Dinner: Features ATEC’s Excellence Awards and the graduation of the ATEC’s ELITE Emerging Leaders Class of 2017 and provides the opportunity to network and celebrate another year of growth by our tourism export industry.

Event details:

When: 20 - 22 November 2017

Where: Crown Perth & Hyatt Regency 

SECURE YOUR PLACE & REGISTER NOW

ATE18

15 April 2018 - 19 April 2018

Save the date

Tourism Australia and the South Australian Tourism Commission have confirmed that the Australian Tourism Exchange 2018 (ATE18) in Adelaide will be held from 15 to 19 April. Seller applications will open late August.

Save the date

Tourism Australia and the South Australian Tourism Commission have confirmed that the Australian Tourism Exchange 2018 (ATE18) in Adelaide will be held from 15 to 19 April. Seller applications will open late August.

Stay tuned, more details to follow.

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