Industry Update from SATIC’s CEO

14 August 2018

The first half of 2018 has been an exciting time for SATIC, having welcomed 384 delegates to our ninth annual tourism conference and completed our second round of ServiceIQ Smarter Business Workshops, with extremely positive feedback from industry on both initiatives.

We are extremely grateful to have had the opportunity to join forces with the Minister for Trade, Tourism and Investment – David Ridgway to deliver 19 regional tourism events across South Australia. As a first for the industry, these events have provided a fantastic opportunity for industry to meet with the Minister to discuss the tourism opportunities and challenges within their region, as we all seek to achieve the 2020 State Tourism Plan and Regional Visitor Strategy targets.  

687 people have attended the 14 events across seven regions, as well as Adelaide, with five more events set to take place next week in the Barossa Valley, Clare Valley, Yorke Peninsula and Limestone Coast regions.

It has been fantastic to see such engaging discussion between the Minister and tourism operators. Key areas for growth that have been discussed at these events include visitor infrastructure, marketing and experience development.

I have recently also had the opportunity to meet with the Minister for Environment and Water – David Speirs to discuss the importance for nature-based tourism and the opportunities for growth.

Moving forward, SATIC looks forward to maintaining its strong working relationship with the State Government to unlock the full economic potential of this key economic driver for our state. 

We also remain committed to advocating on behalf of our 900-plus members to achieve the priorities outlined within SATIC’s Tourism Industry Agenda, as well as providing business development opportunities to support sustainable business growth. 

I look forward to sharing regular updates with the SATIC community as we continue to deliver business growth outcomes for our valued members.

Shaun de Bruyn
Chief Executive Officer 
South Australian Tourism Industry Council


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