Meet a SATIC Member – Diverse Travel Australia

11 October 2017



Diverse Travel Australia is a full-service Destination Management Company for inbound visitors to Australia. Having been operating for nearly 20 years, the Diverse Travel team have found two specific niches; connecting clients with amazing Food and Wine experiences and Aboriginal cultural experiences.

Just recently, Diverse Travel were appointed the official Travel Partner for Adelaide, South Australia’s Great Wine Capitals (GWC) membership. Having completed a successful submission, come November they’ll head off to Chile to attend the GWC AGM and meet the other GWC Network Travel partners.

“Our aim is to spread the word about the uniqueness of Adelaide as a GWC with 18 wine regions in SA and several regions within an hour of the city,” said Director Caroline Densley.

“In addition to our great food and wine, SA offers a myriad of other fantastic experiences with wildlife, outback, Aboriginal culture and the city itself. In November 2018 Adelaide will host the GWC AGM so it will be our chance to showcase off all of this to the GWC network visitors.”

As well as being an Accredited tourism business through the Australian Tourism Accreditation Program (ATAP), Diverse Travel have also attained their Respecting Our Culture (ROC) certification, this of which Caroline considers to be important due to their long association with Aboriginal operators across South Australia.

“The relationships we have built with the operators and communities are the strength behind our capacity to deliver amazing Aboriginal experiences for our clients. Being accredited shows we are committed to running the business at a high standard for the long term and respect cultural protocols in all we do,” said Caroline.

Being a small business, the Diverse Travel team were determined from an early stage to create networks with other industry members. To help achieve this, they joined the Australian Tourism Export Council (ATEC) – the peak industry body for the inbound tourism sector.

“[ATEC] offered a great way to build the networks, not only in SA but nationally. Personally, I have been on the ATEC SA Branch committee for several years, a role I thoroughly enjoy and one that has enabled me to grow professionally as a person,” said Caroline.

In addition to preparing for their awaited trip to Chile as part of the GWC, Diverse Travel are continually working hard to grow their traditional USA and European markets, as well as keep up with the ever-growing Australian tourism market.

So, what’s the key to sustaining a successful, 20-year business? Caroline believes it’s down to having a genuine love for what you do, as well as a belief in your business and mission.  

“In the 20 years, we have been around there have been many challenges for the tourism sector worldwide so you need to be prepared to deal with all sorts of challenges. Networking and building relationships within the industry are important, so get involved wherever you can in your region,” said Caroline. 

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