Meet a SATIC Member – Woodstock Wine Estate

19 July 2018

     

For decades Woodstock Wine Estate has captured the essence of McLaren Vale through their opulent array of beautifully structured wines.

With their ongoing commitment to offering quality produce and delivering personalised service to their guests, it is no surprise that Woodstock remains a leader within its region.

We caught up with Wedding & Events Manager Jody Macpherson-Fowles to learn more about what has been happening within the business.

Jody says it has been an exciting time for Woodstock and a year of significant milestones.

“Not only does 2018 mark 45 years since the Woodstock property was purchased by the Collett family, but it marks 35 years since the first wines under the Woodstock brand were released, and 30 years since we opened our contemporary Australian cuisine themed ‘Coterie Restaurant’

“We recently also opened our new cellar door – The Stocks Tasting Room and launched The Stocks Society Wine Club, says Jody.”

Having received a $25,000 grant from the South Australian Wine Industry Development Scheme Cellar Door Grants Program, enabled Woodstock to expand their facilities and undergo the development of The Stocks Tasting Room, which in turn has created new jobs for the region.

Jody says it is important for businesses to “be aware of what your clients want and of market trends, while still remaining true to your brand.”

With this in mind, Woodstock used their new tasting room to create an in-depth and immersive experience for their guests. This included forgoing the traditional tasting bench and instead bringing the experience to their guests.

The development marries the new with the old and reflects the ethos behind the Woodstock brand, incorporating WA Jarrah timber – of which has a rich history for the Collett family, having been used within the family for fortified production over many years.   

Moving forward, the business continues to enhance their product offering, which includes upgrades to their log cabin accommodation and the completion of a wildlife viewing platform and tasting area.

Jody says no matter what your product offering may be, or how big your business may be, it is vital to the longevity and success of a business to “know your customers and always go the extra mile to make your guests feel at home in this glorious state!”

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