Meet a SATIC Member – Gawler Caravan Park

16 May 2018

     
 

Family-friendly Gawler Caravan Park, first started in the 1970’s, providing the perfect gateway to Adelaide and the Barossa.

A near 18 months ago Simon and Ali Eberhard took over the established business, with a mission to transfer the Park and the visitors experience.   

Although the Park performed well, Ali says it hadn’t been shown the love it deserved in quite a long time.

“We wanted to change the focus from cheap, low grade accommodation to that of a better standard and an overall better accommodation experience,” says Ali. 

With an understanding that tourism is a dynamic and an ever-changing industry, Simon and Ali went into the business with a ‘never take things gently’ approach and a desire to ensure they actively worked towards meeting the expectations of their visitors.

“Simon promised me six months of learning the business before he tried to change anything. Six months and one day in, away we went.

“We sold off old permanent vans with hard annexes, changed our focus to tourists, not permanents, won a tender to house 100 Pacific Islanders for six months while they worked at a local tomato farm and installed seven new prototype Eco-Villas.

 “We also updated our booking system, joined Top Parks, improved landscaping, audited all our electricity usage, added procedures for day-to-day operations and formalised relationships.”

As a result of these upgrades, Ali says repeat visitation and revenue has continued to grow, with Gawler Caravan Park having now achieved a 4.7 rating on Trip Advisor.

Becoming an Accredited business has also served as a reminder to Simon and Ali of the procedures that require following and the areas for improvement, says Ali.

“It is a checklist for us to follow to ensure that our guests are benefiting from the streamlining of processes and procedures that we have been working on.”

Moving forward, Simon and Ali are looking forward to establishing working relationships with local businesses to encourage visitors to explore the local area and enjoy the local produce.

“We are currently creating a discount list for local businesses, to encourage our visitors to shop locally, as well as developing maps and ideas for travellers to explore the local area.

“We are also in the early stages of creating picnic basket tours with a local business, creating great food for clients to take on a drive-your-own day trip.”

Having started their venture with little experience, Ali says the biggest benefit throughout their journey has been the assistance of their industry association.

“They connected us to people who had been in the industry for a long time, who guided us through government body requirements, licenses and procedures, as well as ensured that we were well on the way to having a complete business.

“We decided to create a business that we would be happy to use as consumers, and we feel we are now well on our way. We have confidence in our product and are less reactive to events outside of our control.

"While there is a long way to go, we feel that the tourism industry in South Australia is healthy and growing, and we love being a part of it!"

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Business Activity & Outlook Fall from Recent Highs – SATIC Tourism Barometer March 2018

27 April 2018


 

The SATIC Tourism Barometer survey for the March quarter of 2018 found that tourism performance, while still positive, declined in comparison to the previous quarter by 13% to 119 points.

The short-term outlook index was also down by 13% to 126 points.

The operators felt that positive drivers for the quarter were the events season, the number of cruise boats coming to Adelaide and an early Easter this year. Demand from international and interstate visitor markets was also strong.

The Fringe Festival continues to go from strength to strength with the number of tickets sold exceeding 700,000 – an increase of more than 7% from last year. The Adelaide 500 also had a good year with attendances up from 2017.

The number of cruise boats into South Australia over the 2017/18 season (to March 30) was up by 24% - with 16 additional visits.

The extreme heat during the month of January, particularly throughout the Tour Down Under week, may have impacted attendances at that event. The hot weather may also have dampened regional touring to some extent.

Other factors cited by operators that may have had an adverse effect were the impact of increased competition by AirBnB and the State election held in March.

While the outlook for the next three months was also down, the outlook was supported by events, including the Australian Tourism Exchange (ATE) in Adelaide and the Special Olympics National Games.

On the aviation front the supply of seats continues to grow with a new service between Adelaide and Newcastle as of March, while Malaysian Airlines has announced a fifth weekly service to Kuala Lumpur as of July.

The proportion of operators reporting that they had employed additional staff was 24% - again somewhat down from the December quarter (36%). ABS Labour Force figures for the month of February 2018 showed an increase of 4% in the number of persons employed in the accommodation and food services sector when compared to the same time last year.

SATIC Chief Executive Officer Shaun de Bruyn said that while the SATIC Barometer for the March quarter was down, conditions for tourism are positive with the industry reporting solid performance on the back of another successful events season.

“With Adelaide having just hosted ATE for the first time since 2010 and other business events in the pipeline for the new $400 million Adelaide Convention Centre, the industry is looking forward to continued growth in 2018,” says Shaun.
 

Read the full report > 


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Meet a SATIC Member – Caravan & Camping Industries Association of SA

13 April 2018

       

In 1960, it was evident to people in the caravan and camping industry in South Australia that a representative body needed to be formed to advance their interests and promote self-drive tourism.

Twenty-three people from the caravan and camping industry met at the offices of the South Australian Chamber of Commerce in Pirie Street, Adelaide in 1960 to form the Caravan Trades and Industries Association, and what is currently known today as the Caravan and Camping Industries Association of SA (CCIASA).

Since then, the CCIASA has been organising caravan and camping shows for over 50 years celebrating its 50th anniversary in 2017.

CCIASA is a self-funded membership Association with profits from the caravan and camping shows being reinvested into promoting and developing the caravan and camping industry. With a current membership base of 112 South Australian businesses, the CCIASA continues to be an effective and relevant Association in South Australia.

We caught up with Chief Executive Officer - Stuart Livingstone to learn more about the award-winning business, including plans for the future.  

“For the past six months the CCIASA has been transitioning in a new team lead by CCIASA Chairman -Michael Ford and myself.

“Although this transition has been challenging, it has provided a great opportunity for us to realign our resources and focus to continue to deliver tangible benefits and outcomes for our members.

“Within this period, we have been recording steady annual growth averaging 12%.”

During this time, the CCIASA has also been focussing on leveraging off their activities to build their consumer database. Simple strategies include;  

  • offering an eBook online for order;
  • online tickets sales for caravan and camping shows;
  • competitions ran through member businesses or events;
  • opt ins on Facebook;
  • EDM signup popup prompt on the consumer facing website
     

“Capturing a consumer’s email address was the first step in developing the capability and effectiveness of an electronic direct mailout (EDM) strategy. Regular, relevant and engaging communications with consumers is a minimum requirement in order to convert subscribers into sales.” 

In developing their EDM strategy, Stuart says the CCIASA have also been focussed on building ‘automation’ and ‘dynamic content’ through their online EDM service provider - Vision6.

In its simplest form, ‘automation’ is used to automate a schedule of banked EDM’s automatically triggered from the time of subscription. While ‘dynamic content’ is used to routinely change the header image of an EDM to make it more relevant and captivating to a particular subscriber.

For example, if your subscriber was a 30 year old with young kids, the image may feature a young family having a great caravan and camping holiday with a pool and a jumping cushion in sight.

“Although this strategy has required us to capture slightly more information at the time of registration, these few simple tactics have increased open rates by 13% and website click-through rates by 22%.”

“Moving forward, we are looking forward to potentially commissioning SATIC to deliver components of a caravan and camping specific training and development program, and conducting regular industry specific research to be overlaid with greater tourism industry data.”

Stuart says the CCIASA is also excited about reinvigorating caravan and camping shows through potential partnerships with other peak industry bodies of products or services allied with caravan and camping self-drive holidays.

“Achieving more through collaboration is a one guiding philosophy the CCIASA is focusing on moving forward. Collaboration will provide opportunity to leverage creativity, experience and resources. We believe that through collaboration the greater tourism industry can achieve more, and therefore we welcome discussing collaboration opportunities with South Australian tourism operators.”

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Meet a SATIC Member – Shiraz & Co Tours

26 March 2018

  

Shiraz & Co Tours help locals and visitors experience the amazing flavours of South Australia by offering hand-picked and crafted gourmet food and fine wine adventures for the enthusiast who wishes to take their experience to the next level.

From an early age Managing Director – Armin Apold was inspired to become involved within the South Australian Tourism Industry, having grown up in a family engaged with tourism.

“Seeing how much joy and happiness this service sector can generate when delivered with passion and enthusiasm leaves its mark," says Armin.

“Our State is well recognised as a wine tourism destination and we are blessed with artisan producers offering a wide range of fresh and vibrant products and experiences.

"Curating unique and interesting new experiences is what tourism is all about, and for tourists what makes leaving home and spending hard earned money and precious time worthwhile.

“The tourists will come if you offer them something that makes them feel special and deliver an experience that is unforgettable.”

As advocates of the SlowTourism movement, Shiraz & Co tailor solutions based on the ‘linger longer, travel less and experience more’ premise.

"We believe tourists appreciate this rather than the more traditional mass tourism; one size and ‘time to get back on the bus’ model,” says Armin.

To further cater to their target market consisting primarily of couples on holiday – seeking to satisfy their passion for food and wine, Shiraz & Co introduced a luxurious high-end vehicle to supplement their small group tours and started promoting SlowFood focussed Luxury Degustation Tours.

“These have become our focus as the venues and activities complement each other and create an intimate food and wine journey through a region. Couples really appreciate the extra attention and getting spoilt.”

In valuing industry collaboration as a key business development tool, Armin says it important for businesses to detail what they wish to achieve and evaluate who can help to reach those goals.

“To save a lot of wasted time and money learning the hard way, spend the time up front early detailing what you want to achieve and then find someone who specialises in the niche area you operate in.

“Just like your own business, there will be those which thrive by focussing on their point of difference, just make sure there is a lot of synergy, go with your gut feel and the odds of kicking goals will be better."

Shiraz & Co are now working with other small niche market boutique and like-minded tourism providers whose services complement their own, crafting some amazing joint venture experiences.

“We have found that sitting in a vehicle is not always the best way to experience the full scope of our great food and wine regions, because you miss a lot of what Australia is all about. It is our pristine landscape that lends so much to the overall uniqueness of what is on offer.

“So, we are linking up exciting and new ways to experience what’s great and making it much simpler for visitors to get out and get amongst it, be it by sea, air or other means.”

Armin considers the ongoing rise of social media to have had a huge impact on the tourism industry, highlighting that although tourists now use digital technology to discover tourism destinations and book, they ultimately still rely on the experiences had by real people.

“Although people want to know it all, have a hand in it, be independent and have control, we have found that they ultimately still rely on real people’s experience to show them the way. Therefore, it’s always important to make the experience safe, memorable and above all – extraordinary.”

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Meet a SATIC Member – Tanonga Luxury Eco Lodges

14 March 2018

 

 

Multi award winning Tanonga Luxury Eco Lodges are an exclusive and intimate luxury eco experience on the Eyre Peninsula, South Australia. Situated on 96 hectares of restored natural bushland near Port Lincoln, visitors can enjoy magnificent views, walking trails, abundant rare bird and wildlife, local wine, gourmet food, and the complete privacy of their own architecturally designed, solar powered, self-contained luxury eco lodge.

They can nestle into the park-like bushland of the valley site, or float atop the ridge site with stunning views to the sea.

Tanonga Luxury Eco Lodges are luxurious, sensitive and unique. Guests can escape to Tanonga and indulge in the luxury of nature.

We caught up with Jill Coates, Owner of Tanonga Luxury Eco Lodges to find out more about the business and their dedication to providing an eco-friendly experience for their guests, while supporting the local community.

“We have a personal commitment to the environment and to environmentally and ecological sustainability,” says Jill.

“We value local organic products, their producers and local providers of tourism experiences. We believe small business is the heart and engine room of the region and we support our local small businesses as much as possible.

“We offer the only luxury ecotourism experience in Lower Eyre Peninsula and were the first to establish high end tourism such as this on Eyre Peninsula, winning the New Tourism Development Award in 2009. We are proud of this achievement.”

As an award-winning business, Jill’s key to business success is all about maintaining a commitment to quality and outstanding customer service.

“We have all experienced the frustration of the limited customer service offered by many global companies in our sector – instead we aim to be the best we can.”

She also encourages other tourism businesses to be authentic, as well as honour and advertise only what they're able to deliver on.

“Our experience has been that guests are even more impressed when they experience the ‘real thing’.

One of the many unique experiences guests can expect when staying at Tanonga Luxury Eco Lodges is a visit from the elusive yellow tailed black cockatoo.

“With their image taking pride of place on our guest book, nesting and dining in our ‘backyard’ and their gangling squawking over our house is both welcome and heart-warming as each year we see this critically endangered birds’ numbers rise – just a little.”

Recently the property expanded to include a three-bedroom, one-bathroom dwelling, which Jill says has the potential to be a residence, caretakers, family or couples lodge.

“This year our focus is on upgrading our walking trails and hopefully our billabong, given that we are successful in winning a national resource management grant, which we recently applied for – fingers crossed!”

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Meet a SATIC Member – Adelaide Shores

14 February 2018

     

Adelaide Shores is a multi-award-winning precinct set on 1.2 kilometres of coastline in the Adelaide suburb of West Beach.

Boasting two expansive accommodation properties, function venues, premier golf courses, boating marina and internationally rated sporting facilities, there is little wonder why Adelaide Shores remains one of the South Australia’s most popular holiday destinations and Adelaide’s hub for accommodation and sporting events.

“Adelaide Shores has a dedicated Groups Team that can help organise any group holiday, whether that be a reunion, sporting team, school group and corporate retreat," says CEO, Kate Williams.

“We have a large range of accommodation that is suitable for every group along with on-site catering available by request.”

“We also foster the next generation of tourism industry professionals through our Junior Seagulls Program, providing local school students in years 10 to 12 with paid work experience across all departments."

"This provides pathways for students seeking careers in tourism and hospitality, and has proved its value as a source of talent for us.”

At the end of 2017 Adelaide Shores officially unveiled its $4million premium accommodation village at its BIG4 Caravan Park.

Nestled in a quiet corner of the park with beach access, the ‘Beach House’ village makes the West Beach-based caravan park one of Australia’s biggest.

“There are 6 three-bedroom and 15 two-bedroom houses available. All are beautifully furnished with en-suites, private decks and BBQ facilities,” says Kate.

“The Beach Houses, which are now Adelaide Shores’ premium accommodation offer, complement the BIG4 Park’s $1. 6million heated-lagoon pool and recently renovated $350,000 communal kitchen.”

Looking ahead, 2018 is a big year for Adelaide Shores with planned upgrades to their Resort, as well as hosting the 2018 National Special Olympic Games.

Having been awarded many accolades in the past few years, including Hall of Fame for Excellence in Sustainability in 2015, along with the BIG4 Adelaide Shores Caravan Park taking out the SA Tourism Awards in 2015 and 2016, Kate says entering the Tourism Awards has been a great addition to their marketing.

“Not only does it provide some great insights, but the PR opportunities have been fantastic.”

“The process of completing the Tourism Awards has also allowed a large number of staff to be involved in areas of the business they normally aren’t exposed to,” says Kate.

Adelaide Shores has a range of accommodation throughout the year, for more information visit their website or call 1800 444 567. Don't forget to follow their journey on Facebook and Instagram!


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Tourism Activity Index Rises – SATIC Tourism Barometer Dec 2017

09 February 2018

 

The SATIC Tourism Barometer survey for the December quarter of 2017 found that tourism performance continues to strengthen with the activity index rising by 6% to a high of 136 points – the highest since 2013.

The short-term outlook index was down somewhat from the previous quarter to 145 points, although this still reflects a strongly positive outlook for the future[1].

Business activity was stronger across all sectors – leisure, events, conference and business.

Comments from operators suggest there appears to be greater confidence surrounding the general economic climate with the tourism industry experiencing stronger demand from interstate and overseas visitors. Operators also perceived fewer headwinds than in the past such as the high dollar and government instability impacting consumer confidence.

Events continue to play a major role in stimulating demand for the quarter – in particular the Ashes test, the Pacific School Games, International 3 Day Event and smaller regional events. Other drivers were the cruise ship market, improved promotion of national parks and the nature-based tourism strategy.

The involvement of regional councils in supporting tourism is also a positive. Government investment in infrastructure such as the Kangaroo Island airport and the Bend Motorsport Park will continue to support the development of regional tourism in South Australia.

On the aviation front, the new QantasLink service to Kangaroo Island will support growth for the region while Qatar Airways, China Southern and Air New Zealand have increased services or capacity. The Adelaide Airport reported that December 1st 2017 was the busiest day on record with 32,698 passengers passing through the terminal.

The proportion of operators reporting that they had employed additional staff continued to rise – up to 36% for the quarter - while more than half the respondents (53%) are planning to invest in their business over the next 12 months.

ABS Labour Force figures for the month of November 2017 showed an increase of 2% in the number of persons employed in the accommodation and food services sector when compared to the same time last year.

Challenges for the industry were the continuing weakness of the backpacker sector which is exacerbated by the backpacker tax; cost of utilities, wages and other inputs; and supply of unregulated and accommodation.   

While the rising trend in outbound travel by Australian residents continues, higher interest rates overseas could result in a weakening of the $A which would support domestic and international travel demand.

SATIC chief executive officer Shaun de Bruyn says the SATIC Barometer demonstrates that tourism businesses in South Australia are experiencing positive conditions with all sectors reporting growth.

“We look forward to an exciting 2018 with the upcoming events season and further improvements to the tourism product and supporting infrastructure in Adelaide and across our regions,” Mr de Bruyn said. 
 

Read the full report > 


[1] An index above 100 indicates growth with more businesses experiencing an increase when compared to those experiencing contraction. An index below 100 indicates more businesses experienced weaker conditions.

 


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Meet a Student/YP Member – Percy Bueno

15 January 2018

In August 2017, Percy Bueno joined the SATIC team on an industry placement basis. As well as assisting with the day-to-day running of the organisation, Percy’s main role was to assist with the preparations for the 2017 South Australian Tourism Awards Gala Dinner – which even included an opportunity for him to take the stage and help present the Awards on the night. We caught up with Percy to learn more about his tourism journey and plans for the future.  

Having moved to Adelaide with his family in 2015 to experience a new life out of their comfort zone, Percy says his connection to the tourism industry was first sparked by his travelling experiences. From jungles, to cities and beaches, these experiences provided the opportunity for him to open his eyes to the many similarities and differences across the world.

“Tourism is one of the most innovative industries and that´s why I am attracted to it. If you develop a good strategy focused in the right market, you will be able to create different products or services according to the season, place, time, or visitors coming," says Percy.

Having completed Cert 3 in Events and a Diploma of Events Management at TAFE SA, Percy's internship with SATIC was a great opportunity to see his two passions (event management and tourism) work hand-in-hand.

During his time at SATIC, Percy’s tasks were both wide and varied – his highlight, however, was assisting with Tourism's Night of Nights – an event which welcomed 800+ attendees.

Moving forward, Percy is interested in a career in Tourism and Event Management and encourages other young tourism professionals to think outside the box and get involved within the industry.

“If you have just finished your studies, don´t think the only way to gain experience is by working in a well-known company. There are other ways to get involved in the industry, such as attending networking events, volunteering, analysing successful business cases, reading educational books or even researching the industry on the internet.”

As an industry that is rapidly changing, Percy also believes it is important for tourism professionals to be innovative and collaborate instead of compete to deliver excellence customer experiences that will “positively impact the State’s economy and create more jobs.”

Percy is currently looking for part-time work within Tourism and Event Management. To connect with Percy contact him at percybueno11@gmail.com or through his LinkedIn profile >

SATIC’s Student/Young Professional Membership provides a great opportunity to learn more about the industry and network with industry members. Learn more > 


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Meet a SATIC Member – SeaLink Travel Group

12 December 2017

     

SeaLink and Captain Cook Cruises are part of the SeaLink Travel Group which is one of Australia’s largest tourism and travel employers with over 1,200 staff. SeaLink operate 75 ferries, catamarans and barges in SA, NSW, QLD, NT and WA and carry over eight million passengers a year. Not bad for a small ferry operation that commenced in 1989 with one ferry and two coaches!

Here in SA they have 350 employees, two ferries, one river cruising vessel and 39 coaches and touring vehicles.  

In SA, SeaLink operate the following brands:

  • SeaLink Ferries
  • SeaLink Holidays
  • SeaLink Tours
  • Kangaroo Island Odysseys
  • Kangaroo Island Adventure Tours
  • Vivonne Bay Lodge
  • Vivonne Bay Holiday House
  • Adelaide Sightseeing
  • PS Murray Princess
  • Australian Holiday Centre 
     

"SeaLink has been delighting travellers for many years, firstly in SA and now around Australia,” says Donna Gauci, General Manager of SeaLink Travel Group and recently appointed SATIC Board Member.  

“With our great products and services, we are able to create brilliant memories with all of the holidays, accommodation, tours and activities that we put together,” says Donna.

Over the last six to 12 months, SeaLink have introduced quite a few new touring programs, with their new food and wine focussed tours having helped lift the profile of Kangaroo Island as a food and wine destination. They have also “offered diversity to the type of touring [they] have traditionally offered, which has primarily been around nature and wildlife.”

“The new KI Wilderness Trail has been very successful in attracting walkers from around the world. The beauty of this five-day walk is that you can choose to camp each night along the trail, or be collected and taken to accommodation ranging from cabins, to hotel rooms to the luxury Southern Ocean Lodge. SeaLink and Kangaroo Island Odysseys offer both independent and guided touring/accommodated options.”

“Our new 7 Night Upper Murraylands Cruise reaches further up river to Morgan. Our Murray Princess cruises have many return customers and it is always nice for them to have a new itinerary to try, as well as support those towns and regions further upstream.”

Donna attributes the success of their South Australian holiday packaging, which includes a diverse range of their products, as having helped increase the length of stay in SA, as customers are visiting Kangaroo Island, Murray River and other regions of the State.

“Our new 4 Day Luxury Flinders Ranges and Outback Tour, which we can sell individually, or combined with KI, (two of the greatest nature destinations in the world), has [also] given us a very appealing product for key international markets,” says Donna.

Having a dedicated, passionate and helpful team are vital to ensuring your tourism business delivers quality visitor experiences, says Donna.

“Our people are amazing, they are energetic, friendly and professional and will always help travellers enjoy the very best of experiences – every time.”

As well as this, it's important to constantly evolve and incorporate new initiatives that will enhance the visitor experience and enable "Australian and international travellers to discover some of our country's most iconic locations." With this in mind, over the last six to 12 months, SeaLink have undergone upgrades to their facilities, implemented Kounta – a new point of sales system which has helped create smoother reporting, introduced LiveChat to their websites and put forward a strong focus on access for their customers, just to name a few.  

Check out the links to their new tours and packages: 

View website > 


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Meet a SATIC Member – Floating Melodies

15 November 2017

          

Music and food on a cruise is not an unusual concept, however, a cruise where all the elements are showcasing the place where the cruise exists is. On Floating Melodies, you can escape with some of South Australia’s finest cultural elements all in one place.

"Floating Melodies is a truly unique celebration, a little like a soiree with sightseeing that takes place on the Popeye, Adelaide’s local iconic River Torrens/Karrawirra Pari cruiser. On this cruise, you will taste some of South Australia’s world-renowned produce and beverages, see the riverbank, cityscape and birdlife, and hear some of South Australia’s finest musicians," says Producer, Emma Knights.

Floating Melodies cruises run on the first Sunday of each month, as well as offering corporate and private bookings and other special cruises throughout the year. In showcasing many of the elements that South Australia has to offer, there are also many cruises that showcase the multiculturalism within our communities.

In the last six months, Floating Melodies has employed two staff to take care of the guests whilst aboard the Popeye, introduced EFT payments on board and developed a new website.

“We also have a designer on board to create the graphics for each individual cruise which makes everything look more streamlined and professional."

In addition, “talks have started recently to expand Floating Melodies to other river cruisers in South Australia, Tasmania and even New Zealand.”

In 2016, Floating Melodies was awarded a silver medal at the South Australian Tourism Awards, as well as a bronze medal in 2015 and 2014. Through this process, Emma discovered the ways to improve the business and most importantly, ways to make the business sustainable both from a business perspective and an environmental perspective, which led Emma to becoming ATAP Accredited.

“Having the tick has been important to show audiences and suppliers that my business is of a high standard, and it means that I am always looking at ways to further fit the guidelines and improve my business. It also gives me access to publicise the cruises to an audience I could not reach on my own.”

Looking into the future, Emma says there are a lot of exciting new types of cruises coming up next year, as well as involvement in a new festival to be announced soon.

“You may also find Floating Melodies popping up in other places and there will hopefully be some more collaborating with other businesses along the riverbank too…think of a floating progressive dinner.”

“I am very excited to have musician, Adam Page performing in December this year. He is a wonderful and very entertaining musician if you haven’t seen him perform then I highly recommend coming along. There will also be a special Swedish Christmas cruise too just before Christmas – featuring songs from Roxette and ABBA! 2018 will see our first burlesque cruise next Valentine’s Day. Next year’s full program will be announced on the 8th of December.”

With the fifth anniversary of Floating Melodies fast approaching in 2018, Emma attributes much of her growing success to collaborating with other local businesses, this of which has helped her reach a larger audience base that she otherwise wouldn’t have reached on her own.

“From doing a lot of asking and re-asking, Floating Melodies has been a part of so many larger events like OzAsia, Cellar Door Festival Launch, Adelaide Food and Wine Festival and more.”

Working out where you want your business to sit in the grand scheme of things and persistence are also key to business success, says Emma.

“It took me almost a year to get listed on TripAdvisor. It finally happened because I attended a TripAdvisor event so I could actually speak to a person because they just kept rejecting me online. It still took another few months after that to get listed but it finally happened. Keep an eye on events that are of interest to where you want to go as without that event I would still be getting rejected.”

Most importantly, however, Emma encourages other tourism businesses to listen to their customers and seek out other local business people to talk with and ultimately learn from.

“We can all learn something from each other. Floating Melodies (and Emma Knights Productions) is only a young company but I have learnt so much from just trying things and talking to others. I am a performing musician by trade and so do not have some big trust fund or other means to fund my business now or when it started but I think if you believe in something enough you can make it happen! I believe there is so much talent here and so my business exists to showcase it, grow it and to also shine a light on all the other things I love about this state – the places, foods, beverages and the community.”

View website > 


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Industry Confidence Surges – SATIC Tourism Barometer Sept 2017

27 October 2017

Tourism operators are feeling more confident about the immediate future according to the September quarter 2017 SATIC Tourism Barometer.

The short-term outlook index rose by 16 points to a high of 154 with the business activity index also having increased by 18 points to 128 (1 - see below). The results demonstrate that business activity was stronger across all sectors including leisure, events, conference and business.

Internationally there is greater political instability and a trend to protectionism and fragmentation with the Trump agenda, Brexit, Catalonia and the election of conservative governments elsewhere. These developments will continue to support both the international visitor market to Australia and the domestic market as travellers become more risk averse.

When asked what was behind their positive outlook, respondents pointed to solid forward bookings, new infrastructure in Adelaide including the expanded Convention Centre and associated Riverbank precinct, the upcoming events season including the popular Ashes test match and increased inbound demand from Asia – in particular China.

Regionally, the announcement that Qantas will fly to Kangaroo Island from December 2017 including direct flights from Melbourne, the condition of the Murray River, the strength of the touring markets, nature-based tourism and the support for tourism by the SA Government and regional councils all contributed to an improved outlook.

In a number of instances, operators also expected improved performance as a result of investment in upgrading or expanding their product offering. One third of the respondents also reported that they had employed additional staff in the business when compared with the same period last year.

SATIC’s CEO, Shaun de Bruyn commented that “business sentiment is very positive, respondents also pointed to some headwinds including the broader economic outlook for South Australia post the closure of Holden’s, economic pressures on families and the publicity associated with power pricing and supply, said Mr de Bruyn”.

“In some areas operators are challenged by increases in room supply, in particular due to Airbnb."

“The strong results are in-line with the visitor demand figures for South Australia published by Tourism Research Australia for the year to June 2017, which show interstate and international visitor numbers both up by 3%."
 

Read the full report > 


 

1. An index above 100 indicates growth with more businesses experiencing an increase when compared to those experiencing contraction. An index below 100 indicates more businesses experienced weaker conditions.


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Meet a SATIC Member – Diverse Travel Australia

11 October 2017

     

 

Diverse Travel Australia is a full-service Destination Management Company for inbound visitors to Australia. Having been operating for nearly 20 years, the Diverse Travel team have found two specific niches; connecting clients with amazing Food and Wine experiences and Aboriginal cultural experiences.

Just recently, Diverse Travel were appointed the official Travel Partner for Adelaide, South Australia’s Great Wine Capitals (GWC) membership. Having completed a successful submission, come November they’ll head off to Chile to attend the GWC AGM and meet the other GWC Network Travel partners.

“Our aim is to spread the word about the uniqueness of Adelaide as a GWC with 18 wine regions in SA and several regions within an hour of the city,” said Director Caroline Densley.

“In addition to our great food and wine, SA offers a myriad of other fantastic experiences with wildlife, outback, Aboriginal culture and the city itself. In November 2018 Adelaide will host the GWC AGM so it will be our chance to showcase off all of this to the GWC network visitors.”

As well as being an Accredited tourism business through the Australian Tourism Accreditation Program (ATAP), Diverse Travel have also attained their Respecting Our Culture (ROC) certification, this of which Caroline considers to be important due to their long association with Aboriginal operators across South Australia.

“The relationships we have built with the operators and communities are the strength behind our capacity to deliver amazing Aboriginal experiences for our clients. Being accredited shows we are committed to running the business at a high standard for the long term and respect cultural protocols in all we do,” said Caroline.

Being a small business, the Diverse Travel team were determined from an early stage to create networks with other industry members. To help achieve this, they joined the Australian Tourism Export Council (ATEC) – the peak industry body for the inbound tourism sector.

“[ATEC] offered a great way to build the networks, not only in SA but nationally. Personally, I have been on the ATEC SA Branch committee for several years, a role I thoroughly enjoy and one that has enabled me to grow professionally as a person,” said Caroline.

In addition to preparing for their awaited trip to Chile as part of the GWC, Diverse Travel are continually working hard to grow their traditional USA and European markets, as well as keep up with the ever-growing Australian tourism market.

So, what’s the key to sustaining a successful, 20-year business? Caroline believes it’s down to having a genuine love for what you do, as well as a belief in your business and mission.  

“In the 20 years, we have been around there have been many challenges for the tourism sector worldwide so you need to be prepared to deal with all sorts of challenges. Networking and building relationships within the industry are important, so get involved wherever you can in your region,” said Caroline. 

Visit the website >


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SATIC Tourism Barometer - June qtr 2017

08 September 2017

The SATIC Tourism Barometer for the June qtr was down by 11% although the sentiment was positive with the short-term outlook index rising by 18% to reach 138 points.

Factors supporting a positive outlook included strong forward bookings, the completion of the Adelaide Convention Centre extension, stronger corporate market, nature-based tourism in regional areas, improved air access and growth in international visitor demand. 

Download the full version of the SATIC Tourism Barometer - June qtr 2017

View previous editions of the SATIC Barometer


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SATIC Tourism Barometer - March qtr 2017

12 May 2017

 

The SATIC tourism barometer for the March 2017 quarter jumped by 15% to 123 points as 54% of the respondents reported growth for the quarter.

The environment was stronger across all sectors including festivals and events, business and conferences and meetings.

Figures from Tourism Research Australia show that the level of demand continues to grow with domestic and international visitor numbers for South Australia increasing in calendar 2016.

Download the full version of the SATIC Tourism Barometer - March qtr 2017

View previous editions of the SATIC Barometer


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SATIC Tourism Barometer - December qtr 2016

06 February 2017

The SATIC tourism barometer remained in positive territory for the December 2016 quarter with virtually no change in the performance index or the short term outlook index.

While the volatile weather had some impact on demand for some areas the industry sentiment was positive with confidence supported by the coming events season, completion of the Convention Centre, new international flights into Adelaide, increasing awareness of Adelaide internationally and growth in the international market.

Demand continues to be strong with IVS and NVS data for overnight visitors in South Australia for the year ended September 2016 at record levels.

Download the full version of the SATIC Tourism Barometer - December qtr 2016

View previous editions of the SATIC Barometer


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SATIC Tourism Barometer - September qtr 2016

28 October 2016

The industry respondents suggested that tourism demand has contracted in the September 2016 quarter with the performance index down by 15% from 125 in the June quarter to 106 points in the September quarter. The result was influenced primarily by the cold wet winter and early spring.

The outlook index remained positive however increasing slightly from 121 to 124 points. The national survey data for the 2015/16 financial year (NVS / IVS) also remain positive showing that visitor demand for SA was at record levels with domestic visitors up by 8% and international up by 10%.

 

Download the full version of the SATIC Tourism Barometer - September qtr 2016

View previous editions of the SATIC Barometer


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Working Holiday Maker Reform

28 October 2016

You may be aware the Senate Economics Legislation Committee is having a short inquiry into the Government's proposed legislation on the Backpacker tax (Working Holiday Maker Reform) proposals.  A hearing will be held next Wednesday in Canberra. 

SATIC has a membership with the Australian Chamber of Commerce & Industry (ACCI) to assist us with representation on issues affecting the tourism industry nationally.

The ACCI has put in a submission based on the strong and now independently verified premise that the Government will raise more than it is projecting from the changes to income tax on working holiday makers and thus it does not need to raise the Passenger Movement Charge.

Previous submissions and comments from ACCI – Tourism have made it clear that the industry sees the backpacker tax as negative overall, this is reiterated in the submission but it is also written fairly pragmatically in an attempt to achieve the best possible outcome.

I invite you to read the submission and its attachment.

If you would like further information on the Senate Inquiry or the bills, follow this link to the Parliament's website.


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SATIC Tourism Barometer - June qtr 2016

26 July 2016

SATIC Tourism Barometer top line graph - June qtr 2016

The SATIC Tourism Barometer activity and outlook indexes for the June quarter continue to be positive with most respondents reporting improved performance.

Positive factors for the industry were the Riverbank precinct in Adelaide, events including conferences and business events and good weather for the school holidays.

The federal election was said to have kept people at home to some degree while some sectors such as houseboats were said to be underperforming. The NVS / IVS visitor statistics for the year to March 2016 reached an all-time record of 6.36 million overnight visitors for the State. Analysis of CPI data suggests that the weaker dollar is yet to translate into higher international travel costs.

 

Download the full version of the SATIC Tourism Barometer - June qtr 2016

View previous editions of the SATIC Barometer


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State Budget 2016-17 - What it means for Tourism Businesses

07 July 2016

Good news for tourism, with the State Budget extending the new tourism, marketing and major events fund for a further two years in the forward estimates.

Highlights on areas affecting tourism businesses:

SOUTH AUSTRALIAN TOURISM COMMISSION

New Budget Expenditure

Tourism, Marketing and Major Events Fund ($35 million over two years), extending the 2015-16 Budget measure to 2018-19 to continue to secure new events and market the State’s current events and tourism offerings.

  • $15 million over two years to secure additional major events and conventions to further drive visitation and economic development of the state
  • $14 million over two years to continue to grow tourism opportunities from the emerging international markets of China, India and South East Asia whilst maintaining the traditional markets of the United Kingdom, Europe, United States of America and New Zealand
  • $6 million over two years for destination development and domestic marketing campaigns to promote Adelaide and regional tourism experiences to the Australian market.

Targets for 2016/17

Destination Development

Continue to work with and support international and domestic airlines to encourage them to increase direct flights to Adelaide and ensure that current capacity is maintained.

  • Focus on advocating a compelling case for China Southern Airlines to initiate a new direct route to Adelaide.
  • Host 52 cruise ship visits to South Australian ports with a total capacity of up to 111 454 passengers. This will consist of 28 visits to the Port Adelaide Passenger Terminal with four overnight stays, 19 visits to Kangaroo Island’s Penneshaw and five visits to Port Lincoln.
  • Focus on working with existing tourism operators whose products have international appeal, to build their capability and ensure South Australia has a broad range of appealing and saleable product. The target is for 10 new international products to be sold and distributed around the world.
  • Implement actions identified in the China capability strategy to increase the ability of stakeholders associated with the visitor economy to meet the expectations of Chinese visitors and to enhance engagement with Chinese trade partners.
  • Continue implementation of the destination action plans with the state’s 11 regional tourism organisations.

Strategy & Policy

  • Work with DEWNR to implement the nature based tourism strategy and action plan.
  • Identify projects and secure agreement with the Commonwealth Government for the allocation of 2016–17 Commonwealth funding under the Tourism Demand Driver Infrastructure program.
  • Contribute to the success of the tourism industry by identifying where planning, policy and project objectives of government agencies and industry can be utilised, influenced or improved for the benefit of South Australian tourism.
  • Collaborate with the South Australian Tourism Industry Council to implement a revised South Australian tourism awards process and ceremony, to support South Australian award winners’ recognition at the national tourism awards.
  • Engage in cooperative international research with Tourism Australia as part of a consumer demand project in 11 countries to identify the core drivers of tourism appeal for South Australia.
  • Attract 78 000 conference delegates to the Adelaide Convention Centre, generating 312 000 bed nights.

Tourism Events

  • Strategically utilise the Events Bid Fund to secure events aligned with South Australia’s strengths, such as arts and culture, live music, food and wine, sporting and mass participation events to stimulate national and international visitation and exposure.
  • To continue to support, grow and market existing events and festivals that deliver strong economic outcomes, create vibrancy, utilise existing or upgraded infrastructure, profile South Australia and provide visitors with more reasons to visit South Australia.
  • To continue to grow the Santos Tour Down Under and the Credit Union Christmas Pageant to deliver strong economic, promotional and community benefits for all South Australians. To cement Tasting Australia and the Adelaide Fashion Festival as sustainable annual events.
  • Maximise the economic, tourism and community benefits of hosting major national international events in South Australia such as the Women’s Australian Open Golf.
  • Provide leadership to the South Australian events and festivals industry, including conducting workshops in Adelaide and regional South Australia with the aim of upskilling the industry and providing networking and collaboration opportunities.
  • Continue to innovate and secure new on and off track motor sport categories and event attractions.
  • Develop the format and content of the Clipsal 500 Adelaide event to enhance the experience of patrons and attract the next generation of motor sport fans and families.

Domestic Marketing

  • Promote Adelaide and South Australia’s key regional experiences in key markets nationally through a new global campaign to be featured on television and online.
  • Continue to encourage intrastate travel by promoting all South Australian tourism regions, with a focus on showcasing unique experiences, events and the state’s six touring routes, in a new campaign to be featured on television and online.
  • Secure additional national coverage across key media outlets, including leveraging sponsorship of local television programs as well as positioning South Australia as a must-see tourism destination through familiarisations and publicity initiatives.
  • Partner with leading travel industry associates to conduct cooperative marketing campaigns in key interstate markets to drive further visitation to South Australia.
  • Continue to implement the Regional Consumer Cooperative Marketing Fund, which provides funding to the eleven regional tourism bodies for consumer-based marketing activities. Funding is matched by the region, essentially doubling the marketing spend that would normally be undertaken.
  • Enhance SATC’s consumer website <southaustralia.com> through the addition of new assets, including campaign landing pages, TripAdvisor reviews, consolidation of international language pages and personalisation of content based on specific user behaviours.

International and Trade Marketing

  • Undertake a range of cooperative marketing activities with travel trade partners and airlines in key international markets to reach wider audiences and grow consumer demand for South Australia.
  • Undertake a global campaign using a new, purpose shot state advertising asset showcasing the very best of South Australia. The asset will be the platform for all marketing activities undertaken in key international markets through mass reaching media and will showcase South Australia’s experiences and destinations that have high appeal with targeted international audiences.
  • Undertake marketing activities in the strategically important market of China, to continue the growth of visitors to South Australia. The focus in China will include the emerging partnership with China Southern Airlines, using the new state international advertisement campaign to enhance the prospect of direct flights, and subsequent visits and expenditure.
  • Continue to participate in key targeted trade events held in Australia and overseas ensuring that South Australian products and experiences are represented where appropriate.

 

DEPARTMENT FOR ENVIRONMENT, WATER & NATURAL RESOURCES

New Budget Expenditure

Cleland Wildlife Park

  • $500 000 in 2016–17 to complete a business case for the redevelopment of Cleland Wildlife Park to enable the park to become a global destination for koala experiences.

Carbon Neutral Adelaide

  • $518 000 in 2016–17, rising to $1 million per annum thereafter to deliver on the state government's commitment to make Adelaide the world's first carbon neutral city by mobilising businesses, organisations, property owners and residents to reduce their emissions.

Targets 2016/17

  • Launch the Kangaroo Island Wilderness Trail.
  • Amend the management plans for seven metropolitan parks to allow for further development of visitor experiences in parks, including mountain bike riding, bush camping, horse riding and dog walking.
  • Implement strategies to position Cleland Wildlife Park as a destination of choice for international tourists.
  • Progress initiatives to improve the management and promotion (including tourism opportunities) of an internationally significant Ediacaran fossil site in the Flinders Ranges.
  • Engage local business and residents in the delivery of a carbon neutral Adelaide, unlocking discretionary effort and local innovation, in partnership with Adelaide City Council.

 

OTHER

$50 million over two years to extend the existing tram network along North Terrace to the Old Royal Adelaide Hospital site.

A contribution of $7.3 million to the Adelaide City Council towards the revitalisation of the Market to Riverbank laneway link, at a total cost of $14.6 million jointly funded by the Council. The Market to Riverbank link connects Bank Street, Leigh Street, Topham Mall, Bentham Street and Pitt Street, to form a pedestrian connection between the Adelaide Railway Station and the Central Market.

$24.8 million over four years for the development of an e-Planning information technology solution to move planning documents and processes online. A streamlined planning framework will provide faster approvals, consistent planning rules, and ready access to information.

$9 million towards the $18 million joint state and Commonwealth Government project to upgrade the Kangaroo Island Airport. The upgrade includes works to the existing terminal and runway to accommodate larger aircraft for direct flights, including from interstate cities.

$1 million over two years for a transitional plan regarding the future of the Leigh Creek township.

$811 000 in 2015–16 for nine South Australian projects as part of the Remote Airstrip Upgrade Program. This includes Umuwa Aerodrome, Yalata Aerodrome, Cummins Airstrip, Amata Aerodrome, Fregon Aerodrome, Pukatja Aerodrome, Pipalyatjara Aerodrome and Cleve Airstrip. The Commonwealth Government has also separately provided $811 000 towards the program.

New arrangements associated with Taxi and Chauffeur Vehicle Industry reform in South Australia

$500 000 to further progress the business case for a new contemporary gallery.

$665 000 per annum from 2016–17 towards the South Australia China Engagement Strategy by increasing the state’s presence in the Shandong province.

$3 million in 2016–17 and $4 million per annum thereafter to Arts South Australia to enable the South Australian arts sector to drive sustainable and attractive levels of activity, to maximise job opportunities and economic benefits for the state and to enhance the tourism potential of South Australia.

$600 000 over two years to assist Business SA in developing South Australian small to medium enterprises for the export market. The program includes coaching and an advisory service.

$35.2 million in investing expenditure over three years for the redevelopment of Her Majesty's Theatre

$1 million in 2016–17 for the purpose of providing a conditional offer of a co-contribution amount to Telstra and/or Optus for inclusion in their applications to the Commonwealth’s Mobile Black Spot Programme. Improving mobile coverage within the state will contribute to improved productivity, improved safety and enhancing the reputation of the state’s key tourist destinations.

$350 000 per annum to the Office of the Industry Advocate, to support the development of a comprehensive understanding of the capabilities of businesses in South Australia that have the potential to either supply directly or indirectly to the State Government.

Additional ongoing support of $750 000 per annum (indexed) towards enhancing the OzAsia Festival.

$1 million to secure the Cedars, the former home of South Australian artist Sir Hans Heysen, for public viewing in perpetuity.

$1.35 million over three years to create a new live music events start up fund, UNESCO City of Music Events Fund. The fund will provide financial support to promoters to assist in the development of new music festivals.

An additional $250 000 per annum to the Office of the Small Business Commissioner to facilitate business mediation services and other functions performed by the office.

$1.2 million over two years to continue a program of economic development initiatives aimed at revitalising the Port Adelaide Regional Activity Centre.

A $9.6 million interest-free loan scheme was introduced to support Whyalla small businesses experiencing cash-flow challenges as a result of Arrium entering administration. 


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SATIC Tourism Barometer - March qtr 2016

12 May 2016

SATIC Tourism Barometer top line graph - March qtr 2016

The SATIC Tourism Barometer continued its positive run with the activity index and outlook index for the March 2016 quarter both well above the mid-point of 100 at 123 points each.

The result was supported by a strong events season which saw the return of the Women’s Australian Open Golf, record attendances at the Adelaide Fringe Festival, WOMAdelaide, international cricket and soccer, Clipsal 500 and the Australian and Asian Dragon Boat Championships. Easter also fell in March this year increasing travel demand in the quarter.

Data from Tourism Research Australia for the calendar year 2015 showed strong growth with interstate visitors up 14% from the previous year and international visitors up by 10% to a record 408,000. Intrastate demand was also up by 6%. The lower dollar and political instability overseas were said to be supporting domestic travel although the number of Australians travelling overseas still continues to rise.

 

Download the full version of the SATIC Tourism Barometer - March qtr 2016

View previous editions of the SATIC Barometer


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What the Federal Budget Means for Tourism Businesses

04 May 2016

Last night's Federal Budget focuses on the future while providing real help right now for more small and medium enterprises and its investment in tourism will help Australia to attract more international visitors and support jobs and growth in the sector.

Maintaining funding for Tourism Australia is a key commitment, which will pay dividends for the whole economy. Tourism Australia has been allocated core funding of $140.3 million in 2016-17. Total net funding for Tourism Australia is expected to be $176.3 million compared to $175.7 million in 2015-16. A decrease of $4 million in funds from Government is expected to be made up by funds from industry sources.

The Government will also provide $50 million over four years to the Australian Grape and Wine Authority to promote wine tourism within Australia and Australian wine overseas to benefit regional wine producing communities.

The Government sends a positive message to inbound tourists, by honouring its commitment to freeze the Passenger Movement Charge at $55 a head. Keeping upfront taxes and charges as low as possible is critical for promoting tourism and ensuring our visitors have more to spend when they are here.

The establishment of a premium border clearance service which has been advocated by the sector, a user paid service that will help to attract more high-spending visitors to Australia.

These initiatives reflect the fact that tourism is a star in an otherwise sluggish economy, creating many jobs and supporting our balance of trade. Every dollar invested in tourism marketing and developing our product delivers several dollars of returns to the economy and the Government.

About 1 in 20 Australian jobs is in tourism, following strong employment growth over the past year, it is vital that Government policies support tourism growth rather than strangle it.

It is disappointing that there has been no shift on the Government’s proposed tax increases for working holidaymakers, also known as the Backpacker Tax. The current proposal will lead to labour shortages in tourism, hospitality and agricultural businesses, particularly in regional areas, and see travellers choosing other competing destinations.

The Tourism Demand Driver Infrastructure Program continues into the new financial year.

Export Market Development Grants remain at $137.9 million for the coming year.

The Industry Skills Fund will be cut although $207 million over 5 years is still available.

The government is committed to reducing the company tax rate over the next decade, providing benefits for small and medium enterprises, and at the same time providing practical measures to help people become job-ready and give them a path to meaningful work.

Lifting the small business entity threshold from $2 million to $10 million turnover from 1 July 2016, will provide more businesses with access to benefits such as accelerated depreciation.

Reducing income tax through increasing the 32.5 per cent threshold from $80,000 to $87,000 will mean consumers have more discretionary spending available.

Training to work initiatives will give businesses access to youth workers with financial incentives.

BUDGET IN DEPTH

SATIC is a member of the Australian Chamber of Commerce, the Australian Chamber's Budget In Depth publication provides you more detailed information on what has been laid out in last night's Federal Budget.

If you have any questions, I invite you to contact me or leave a comment below.


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SATIC Tourism Barometer - December qtr 2015

02 March 2016

The Business Activity index for the December quarter 2015 rose by 31%.

The improved performance was attributed to a sense of rising consumer confidence, an increase in the number of interstate travellers, events including corporate events and the impact of the Riverbank precinct developments.

In contrast, the Business Outlook index was down by 16%.

The survey results are supported by a range of other data with interstate visitors in the year to September 2015 up by 16%, room nights sold in accommodation in the year ended June 2015 up by 7% and Labour Force data showing employment in accommodation and food services up by 13%.

 

Download the full version of the SATIC Tourism Barometer - December qtr 2015

View previous editions of the SATIC Barometer


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SATIC Tourism Barometer - September qtr 2015

04 November 2015

SATIC Tourism Barometer September Quarter 2015

The Business Outlook for the September 2015 quarter was up by 30 points (26%) – increasing from 114 to 144 – following the election of Malcolm Turnbull as Prime Minister in September.  The improved confidence was associated with strong forward bookings, events in Adelaide and elsewhere and the anticipated impact of the lower dollar and improved consumer confidence.

The Business Activity for the quarter was also up slightly (4%) – from 95 to 99 points.  The number of visitors to and within SA increased by 6% in the year ended June 2015 when compared with the previous year. Interstate visitors increased by 11% while intrastate was up by 4% and international down slightly (< 1%).

 

Download the full version of the SATIC Tourism Barometer - September quarter 2015

View previous editions of the SATIC Barometer


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Taxi and Chauffeur Vehicle Industry Review

02 October 2015

Taxis and chauffeur vehicles are an important part of the South Australian tourism industry, and are often the first experience of Adelaide for visitors and tourists. It is necessary for that sector of the industry to grow and thrive into the future. The ability to provide improved services and an enhanced customer experience to these journeys is one of many outcomes intended in the review.

SATIC will be putting a submission forward on behalf of our members, but we also encourage you get involved through the online discussion or by taking the survey at YourSAy before 31 October.

Find out more >


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Nature Based Tourism Action Plan - For Public Comment

02 October 2015

Minister Hunter and Minister Bignell released South Australia’s Nature Based Tourism Draft Action Plan last weekend. It outlines ten actions for growing nature based tourism across the State, while supporting the ongoing conservation of our natural and cultural heritage.

It is the culmination of work that has been undertaken by the SA Tourism Commission and the Department of Environment, Water and Natural Resources, with industry workshops and a survey. SATIC has been directly involved as a representative on the project Reference Group. 

I encourage you all to provide a general comment back to government on the importance of growing nature based tourism across the State and if you have time please have a look at the document and make comment on the plan in more detail. Make sure you get involved before 26 October.

Nature Based Tourism is an important part of the visitor experience offering for the State and is a strong motivator for international visitors to choose South Australia before other destinations. As an industry, tourism needs to be working with government, traditional owner, conservation groups, region communities and others to grow the nature based tourism opportunities across the State.

Find out more >


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Message from SATIC’s General Manager

21 September 2015

After two weeks as SATIC's General Manager, I am excited to be part of the team and have hit the ground running with some key priorities including increasing member benefits, membership growth and engagement with stakeholders.

These priorities have been taken directly from SATIC's Strategic Plan which I will be launching at our next Talking Tourism networking event (now Thursday, 5 November).

The Strategic Plan provides a clear direction for SATIC for the next three years and focuses on SATIC being a credible voice for the tourism industry and delivering tangible returns for members, through activities that specifically assist building your business.

For those of you that don't know me, I am absolutely committed to SATIC and have a very good understanding of the role that it plays in the industry after having been on the Board since 2013.

My background is diverse, with experience in small business before entering tourism, then eight years in regional tourism (Eyre Peninsula) working with industry - key achievements included making a strong contribution by bringing the seafood industry into tourism and working with operators to promote the region. I then moved to Adelaide and spent a number of years working on tourism product development, before spending the last three years working across government to grow support for SA tourism.

SATIC represents tourism businesses across South Australia who provide services and products that earn the State many $100s of millions each year. They employ thousands of workers and showcase SA to visitors locally and from around the world.

This is a substantial contribution and the tourism business community needs a united voice to engage industry in all decision processes that shape our State's tourism future. That voice for tourism in South Australia is SATIC.

The recent appointment of Senator Richard Colbeck as the new Tourism and International Education Minister sees the reinstatement of the tourism portfolio into the new Turnbull ministry which is great news for the industry. The Prime Minister can obviously see the future and value in tourism by appointing a dedicated individual to the portfolio, alongside international education. Tourism is renowned for its innovation, which has also been set as an important agenda item for the Turnbull Government.

Membership support is critical to enable SATIC and industry to work toward continued growth, performance and profitability. I wish to take this opportunity to thank you for your continued support of SATIC and placing your trust in us as the State’s peak tourism industry body.

I invite you to contact me at any time via email shaun.debruyn@satic.com.au or telephone 0419 841 190, as your communication with me and the SATIC team is critical to our success.

You may also receive a call from the SATIC team over the next few months as we seek feedback and your ideas on ways in which SATIC can grow member benefits.

An invitation for our AGM & Talking Tourism event on Thursday, 5 November (new date) will be sent out next month and I look forward to you joining us to hear more about the Strategic Plan and my immediate plans for the organisation.


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