From the Chief Executive
From the Chief Executive is intended to keep you, as a SATIC member, more informed of what I'm doing, as Chief Executive of your industry body. The work I do is on your behalf, so I don't want this to be a one-way conversation. I invite your responses, direction, contributions and comments, please do so by making a comment at the end of each item.
The South Australian Tourism Plan 2020 has been released.
With tourism recognised as one of Australia's "super-growth" industries and a key driver of the South Australian economy, this is a very important document for South Australia. It represents a potential $250 million in government expenditure (not factoring in any budget cuts) to support and develop the South Australian tourism sector over the next 5 years.
On Tuesday 22 July, the Minister for Tourism advised the Estimates Committee of South Australian Parliament that a review of the SA Tourism Commission Board is underway.
The Tourism Minister is questioning whether the $250,000 per annum spent on the Board could not be better spent in marketing South Australia.
In addition to State issues, as CE of SATIC, I proudly represent the South Australian tourism industry on a number of national tourism organisations and participate in various forums at a national tourism level among industry and with the Federal Government and Opposition.
I am on the Board of the National Tourism Alliance and the Australian Regional Tourism Network, as well as holding the positions of Chairman of the Australian Tourism Awards Owners Group and Vice Chairman of the Australian Tourism Accreditation Program.
The SATIC Board wants to be clear about the future funding negotiations with the SA Tourism Commission, as reported in today’s Advertiser (p.3).
SATIC was asking for $240,000 in total over the next 3 years for tourism accreditation and associated training for tourism businesses out of the SA Tourism Commission’s budget allocation of around $150 million over the same period to assist us in reaching tourism businesses across the State and keeping costs for participation as low as we can.
This request for accreditation funding was rejected, however negotiations around the South Australian Tourism Awards continue.
I’m sure you were as surprised as I was to receive the "Dear valued partner & supporter of the SA Tourism Commission" email about SATIC. I was possibly more surprised considering I had only left a meeting with Leon Bignell & Rodney Harrex at Parliament House two hours prior to receiving my own “Dear Ward” version of the email.
The new Federal Government has discontinued the T-QUAL logo, effective from midnight on 30 June. It's important to point out that the cessation of T-QUAL by the Federal Government does not affect the ATAP or Ecotourism accreditation programs delivered by SATIC.
As SA's independent tourism body, SATIC continues to advocate for more resources and a whole of government approach to the tourism industry based on its current and future potential as a job creator and economic driver for the State and will continue to do so on behalf of our members.
The 2014/15 State Budget was released on Thursday 19th June. The SA Tourism Commission 'Agency Statement' opens with the statement that it "aims to grow the state's tourism industry expenditure to $8bn by 2020" and "tourism is a significant industry in South Australia contributing 5.2% to Gross State Product".
The SA Tourism Commission's budget allocation for 2014/15 is $50.157m comprising 3 areas.
SATIC members have consistently called for a high-profile, centrally-located and accessible visitor information centre to showcase our State’s amazing tourism experiences.
A collaboration between the SA Tourism Commission and the Adelaide City Council around visitor information and services for South Australia has led to a new Visitor Information Centre (VIC) being opened on Tuesday in James Place, just off Rundle Mall.