From the Chief Executive
From the Chief Executive is intended to keep you, as a SATIC member, more informed of what I'm doing, as Chief Executive of your industry body. The work I do is on your behalf, so I don't want this to be a one-way conversation. I invite your responses, direction, contributions and comments, please do so by making a comment at the end of each item.
The 2015-16 SA Tourism Commission budget papers open with the commitment to work towards the State’s tourism expenditure potential of $8bn by 2020. As I’ve said in the past, this requires a growth rate 3 times our 15 year average, but it does underline what tourism can achieve for South Australia.
The Minister for Tourism has announced his intention that the SA Tourism Commission Board be replaced with an “industry panel”.
However, this decision still has to make its way through the SA Parliament. The SA Tourism Commission is a statutory body under the South Australian Tourism Commission Act 1993.
The South Australian Tourism Plan 2020 has been released.
With tourism recognised as one of Australia's "super-growth" industries and a key driver of the South Australian economy, this is a very important document for South Australia. It represents a potential $250 million in government expenditure (not factoring in any budget cuts) to support and develop the South Australian tourism sector over the next 5 years.
On Tuesday 22 July, the Minister for Tourism advised the Estimates Committee of South Australian Parliament that a review of the SA Tourism Commission Board is underway.
The Tourism Minister is questioning whether the $250,000 per annum spent on the Board could not be better spent in marketing South Australia.
In addition to State issues, as CE of SATIC, I proudly represent the South Australian tourism industry on a number of national tourism organisations and participate in various forums at a national tourism level among industry and with the Federal Government and Opposition.
I am on the Board of the National Tourism Alliance and the Australian Regional Tourism Network, as well as holding the positions of Chairman of the Australian Tourism Awards Owners Group and Vice Chairman of the Australian Tourism Accreditation Program.