Backpacker / Youth Adventure
'Best Jobs in the World' - Greg Snell - Wildlife Caretaker
The “Best Jobs in the World” initiative is part of a major international marketing push, focusing on promoting tourism opportunities provided by Australia’s Working Holiday Maker (WHM) program.
The campaign targets travellers between 18 and 30 years of age in Australia and overseas, with particular focus on international markets eligible for an Australian working holiday visa, including the UK and Ireland, the US and Canada, Germany, France, Italy, Sweden, Hong Kong, Taiwan, South Korea and Japan
27-year-old Canadian Adventurer, Greg Snell, beat thousands of entrants from around the world to be become South Australia's Wildlife Caretaker.
Greg started work in South Australia in December and will be working throughout the state for 6 months caring for SA's wildlife. As part of his job, Greg will blog about his experiences and promote the State via social media encouraging other young people to visit.
Follow Greg's adventure:
Twitter - https://twitter.com/@Gregorsnell
YouTube - http://www.youtube.com/user/Gregorsnell
Google+ - bit.ly/18Y731D
Instagram - http://instagram.com/gregorsnell
South Australian Backpacker Tourism Fact Sheet
'Over 85,000 or 24% of all international visitors to South Australia in 2011 were ‘backpackers’. '
Backpacker / Youth Adventure Sector - Advocacy
Backpacker / Youth Tourism Advisory Panel
Tourism Australia's Youth Campaign
Tourism Australia has launched a campaign which aims to attract an overseas backpacking market.
The campaign, “30 days in Oz” consists of 30 one-minute online videos that each follow a different person in locations around Australia with the signature tagline, “there’s nothing like Australia”.
Watch the trailer to see what the campaign is all about:
Follow the four adventures in South Australia:
Barossa Flinders Ranges and Outback
Kangaroo Island Port Lincoln
SA Tourism Commission's Backpacker Video
The SA Tourism Commission's YouTube video encourages backpackers to 'get off the backpacker trail' and visit South Australia.
Backpacker / Youth Adventure Sector - Reports, Fact Sheets & Statistics
Some of Tourism Australia’s global marketing initiatives targeting people aged between 18 and 30 and working holiday visa makers are outlined in this global youth marketing activity update.
What backpackers really think of Australia is outlined in the findings from approximately 950 online interviews with travellers in April. Two thirds are from Western Europe and, despite noting concerns about costs, Australia remains on the ‘to-do list’ and is seen as a dream destination. The ability to work while on their trip is important and friends and family are a key influence on why they come to Australia.
- Tourism Australia’s presentation on global marketing activity to target the youth market (October 2010)
Domestic and international visitors stay in a range of accommodation while travelling in Australia. This snapshot presents information on the backpacker accommodation sector and a profile of domestic and international visitors who used backpacker accommodation in 2009.
If you're a SATIC Member and would like to be a part of our Backpacker / Youth Adventure Network, please email firstname.lastname@example.org. We also have a LinkedIn discussion group, exclusively for those SATIC Members.