Food & Wine Tourism
“South Australia’s dominance as a food and wine destination is continuously challenged in our major domestic markets. It’s time to demonstrate that South Australia is not just the heart of Australian wine, but has the most credible and authentic wineries, wine regions and culinary distinctions in the world." – Strategy 7 of the SA Tourism Plan (p.28)
Tourism Australia launched it's new food and wine positioning ‘Restaurant Australia’ at Savour Australia 2013, Australia’s first global wine forum in Adelaide.
In response to the growing demand globally for food and wine as part of the travel experience, Tourism Australia will be evolving its There’s nothing like Australia campaign to put the spotlight on Australia’s finest array of produce served in the most stunning locations in the world.
Tourism Australia Managing Director Andrew McEvoy said the development of the new approach to marketing Australia’s culinary experiences to prospective visitors was based on strong consumer insight.
“There is a growing appetite (literally) globally for food and wine as part of the travel experience and Australia has all the right ingredients to capitalise on this opportunity – with the finest array of produce served in the most stunning locations in the world,” Mr McEvoy said.
Presentations from Savour Australia 2013
Wendy Perrin, Condé Nast Traveller's Director of Consumer News and Digital Community, presented on how food and wine can leverage country branding.
Tourism Australia MD Andrew McEvoy and CMO Nick Baker presented Tourism Australia’s new food and wine positioning.
Harnessing the tourism potential of wine and food in Australia 2020
The Winemaker’s Federation of Australia, in conjunction with key stakeholders, has developed a strategic framework for the future of wine and food tourism to 2020.
Wine and food tourism in Australia is at the crossroads. It can continue as a useful add-on for individual operators and a sidebar in regional tourism brochures or we can strive to harness its true business potential to help underpin the next phase of the sector’s development. It’s vision is for Australia to be recognised as one of the world’s must-visit wine and food destinations.
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South Australian Food & Wine Tourism Strategy 2009 - 2014
This strategy aims to create an unassailable domestic and international competitive position for food and wine experiences, and in doing so help create global awareness of SA as one of the world’s outstanding authentic food and wine tourism destinations.
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South Australian Food & Wine Associations/Groups
Winemakers Federation of Australia - The Winemakers' Federation is the peak industry body representing Australia's wineries on all national and international issues, existing to advance and protect the interests of Australia's winery operators.
Restaurant & Catering Association of South Australia - The peak industry body representing the hospitality industry in the state. They are a not-for-profit employer association that serves and represents members of the Restaurant and Catering industry throughout South Australia. Members of the association consist of restaurateurs, café operators, caterers and suppliers to the industry.
Food SA - feeding connections to help industry grow, unite, lead and sustain South Australia’s food industry and businesses into the future. As the State's new peak industry body, Food SA aims to grow value and opportunities for members and industry through key services and programs. Food SA was established in 2010 through the merger of long running industry associations, Food Adelaide and Flavour SA.
South Australian Premier's Food Awards - The Premier’s Food Industry Awards recognise outstanding achievement and excellence in the South Australian food industry. They reward businesses and individuals that have demonstrated vision, leadership and innovation in their field.