Industry Resources . Tourism Plans & Strategies . National Plans & Strategies

National Plans & Strategies

Tourism 2020

Tourism 2020 is Australia's national strategy to enhance growth and competitiveness in the tourism industry by focusing on six strategic areas to:

  • Grow demand from Asia
  • Build competitive digital capability
  • Encourage investment and implement regulatory reform agenda
  • Ensure tourism transport environment supports growth
  • Increase supply of labour, skills and indigenous participation
  • Build industry resilience, productivity and quality

Tourism 2020 integrates the National Long-Term Tourism Strategy with the growth aspirations of the 2020 Tourism Industry Potential. Endorsed by all state and territory tourism ministers, it brings the existing work, research and collaboration between industry and governments into a single plan, one that links tourism supply with demand. 

Find out more >

pdf Tourism 2020 Overview - published Dec 2011 612KB
pdf 2020 Tourism Industry Potential - published Nov 2010 1.4MB
pdf National Long-Term Tourism Strategy - published Dec 2009 257KB
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