National Plans & Strategies

Tourism 2020 & National Long-Term Tourism Strategy

Tourism 2020 is Australia's national strategy to enhance growth and competitiveness in the tourism industry by focusing on six strategic areas to:

  1. Grow demand from Asia
  2. Build competitive digital capability
  3. Encourage investment and implement regulatory reform agenda
  4. Ensure tourism transport environment supports growth
  5. Increase supply of labour, skills and indigenous participation
  6. Build industry resilience, productivity and quality


Tourism 2020 integrates the National Long-Term Tourism Strategy with the growth aspirations of the 2020 Tourism Industry Potential. Endorsed by all state and territory tourism ministers, it brings the existing work, research and collaboration between industry and governments into a single plan, one that links tourism supply with demand. 

Read More

pdf Tourism 2020 Newsletter - June 2012 1MB
pdf Tourism 2020 Newsletter - March 2012 252.9 KB
pdf Tourism 2020 Newsletter - December 2011 146.5KB
pdf Tourism 2020 Overview - December 2011 612KB
pdf 2020 Tourism Industry Potential one year on - October 2011 867.7KB
pdf NLTTS Progress Report 2011 - December 2011 399.5KB
pdf 2020 Tourism Industry Potential - November 2011 1.4MB
pdf National Long-Term Tourism Strategy 257KB

The Jackson Report

The Federal Government established a Steering Committee to deliver a long-term vision for the tourism industry to maximise the benefits of tourism to the Australian economy. The focus was on the supply-side, reflecting the challenges the industry faces in ensuring it has the productive capacity to meet the future demands of tourism consumers. The Committee produced The Jackson Report, which brought forward ideas for the Government to include in it's National Long-Term Tourism Strategy.

pdf The Jackson Report 868KB
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