National Plans & Strategies
Tourism 2020 & National Long-Term Tourism Strategy
Tourism 2020 is Australia's national strategy to enhance growth and competitiveness in the tourism industry by focusing on six strategic areas to:
- Grow demand from Asia
- Build competitive digital capability
- Encourage investment and implement regulatory reform agenda
- Ensure tourism transport environment supports growth
- Increase supply of labour, skills and indigenous participation
- Build industry resilience, productivity and quality
Tourism 2020 integrates the National Long-Term Tourism Strategy with the growth aspirations of the 2020 Tourism Industry Potential. Endorsed by all state and territory tourism ministers, it brings the existing work, research and collaboration between industry and governments into a single plan, one that links tourism supply with demand.
|National Long-Term Tourism Strategy||257KB|
The Jackson Report
The Federal Government established a Steering Committee to deliver a long-term vision for the tourism industry to maximise the benefits of tourism to the Australian economy. The focus was on the supply-side, reflecting the challenges the industry faces in ensuring it has the productive capacity to meet the future demands of tourism consumers. The Committee produced The Jackson Report, which brought forward ideas for the Government to include in it's National Long-Term Tourism Strategy.
|The Jackson Report||868KB|