South Australian Tourism Commission
The South Australian Tourism Commission is responsible for productively marketing the State's tourism product intrastate, interstate and internationally to ensure that South Australia is a compelling part of any Australian holiday.
The South Australian Tourism Commission is concentrating on developing the State's competitive strengths - good living, festivals and events, and accessible nature. It secures, manages and sponsors major events that revitalise the economy and build community spirit. It will also work to attract investment, develop strategic tourism assets, and work with tourism businesses to see the industry mature.