Accreditation & Programs . Australian Tourism Accreditation

Australian Tourism Accreditation

 

The Australian Tourism Accreditation Program (ATAP) is suitable for all tourism businesses. It is not an onerous or prescriptive process; it is designed to apply to each individual business and to assist you in quality management practices.

ATAP not only allows you to update your businesses policies and procedures, it provides you with valuable links to business development tools, templates and business examples.

The Tourism Accreditation 'tick' highlights tourism businesses that are endorsed by the tourism industry as quality assured.

Accredited tourism businesses are recognised as professional, ethical and reliable operators, which deliver high quality tourism experiences.

 

What are the benefits?

  • Displaying the 'tick' provides a competitive marketing advantage and increased consumer confidence.
  • Business tools and templates to assist in best practice management.
  • Membership with the South Australian Tourism Industry Council (SATIC)
  • SATIC member rates for all SATIC activities, events and training
  • SATIC member rates on advertising with SATIC partner advertising initiatives
  • Access to member 'privilege rates' from our partners and suppliers
  • Access to member only content on www.satic.com.au
  • Receive member only e-communications and participate in the quarterly member business sentiment survey
  • Participation in the SATIC member only forum and discussion on LinkedIn
  • Extended 3 year licencing  for Commercial Tour Operators to operate in SA National Parks
  • Promotion through consumer websites: www.qualitytourismsouthaustralia.com.au and www.southaustralia.com
  • Promotion through a national marketing campaign encouraging travellers to 'Trust the Tick!'

 

More information

Download the Australian Tourism Accreditation Program USER GUIDE

Information is available at the ATAP website or you can view a free demonstration of ATAP Online here.

  

For more information, contact SATIC or Register Now.

 

Looking to continue your application or renew your tourism accreditation? Please click here.

 

                  

4 Easy Steps to becoming ATAP Accredited

Step 1 - Register

Download and complete your Registration (with payment).

Step 2 - Access ATAP Online

Once registered, you will be issued with a username and password to access ATAP Online.

ATAP Online has been designed for you to work progressively through the accreditation criteria and includes a number of templates and examples that can be modified to suit your business.

Download the Australian Tourism Accreditation Program USER GUIDE

Step 3 - Complete & Submit

We recommend that you complete your ATAP Online application as soon as possible. The less time spent completing the application means a longer period gaining the full value of being accredited.

Once completed, your application will be forwarded to SATIC for review. If more information is required or you have not met the standard for accreditation, you will be informed in writing of any areas that need improvement. You will then have the opportunity to revise your submission until accreditation is achieved. 

2 hours of onsite assistance is available free of charge for registered operators (value $100).

Additional onsite assistance is provided at $50/hour.

Step 4 - Congratulations - you are Accredited!

On successful completion of the review you will become an accredited tourism business and a member of the South Australian Tourism Industry Council (SATIC). You will receive access to the 'tick' logo, the online customer feedback tool , a certificate and marketing material.

On-site visits are conducted periodically to encourage continual improvement and ensure the credibility of the Australian Tourism Accreditation Program. Initial onsite visits are conducted within the first 6-12 months of achieving accreditation. Continual onsite visits take place every second to third year. Onsite visits are pre-arranged and all information sighted is treated as strictly confidential.

 

Contents of the Australian Tourism Accreditation Program:

  • Business Details
  • Licences & Permits: Confirms your business has all the required licences and permits.
  • Insurance Details
  • Business Plan: Detail your business history and background, future goals and action plans.
  • Marketing Plan: Identify your market and competitors; plan your marketing strategy, goals and budgets.
  • Customer Service: Outline your customer service procedures, booking and cancellation policies, customer feedback and complaints handling processes.
  • Business Operating Systems: Review and outline your operating systems.
  • Human Resource Management: Consider all matters relating to employing staff, from recruitment to induction and training.
  • Risk Management: Implementation of risk management plans, as well as emergency and evacuation procedures.
  • Economic Sustainability and Financial Systems: Ensure up-to-date record keeping.
  • Environmental Management: Demonstrate your commitment to sustainable environmental practices.
  • Social & Cultural Sustainability: Describe how  your business benefits and respects the local community.
  • Continuous Improvement: Reflect on your achievements and proposed future actions and innovations.
  • Code of Practice, Fees & Final Check

 

For more information, contact SATIC or Register Now.

ATAP Fees

Annual fees* are based on the number of full-time equivalent staff within the business.

(2 part time or 3 casual staff = 1 full time staff member)    

Number of Staff    Annual Fee*   
1 - 3 $299
4 - 8 $539
9 - 15 $619
16 - 25  $799
26 - 50 $999
51- 100 $1 449
101 + $1,749

Assistance is provided free of charge to registered operators for a maximum of two hours.

Membership with the South Australian Tourism Industry Council is included in the annual accreditation fee

*Accreditation applies to each registered business / trading name. In the case of a company with no legal requirement for trading names then accreditation applies to the company name. An operator with one registered business name with additional products of the same type (e.g. accommodation) under that registered business name is covered under the one accreditation. Auditing will occur on any of the additional products at the decision of the accreditation auditor. An operator with one business name but operates two different types of product (ie accommodation and touring) then both products would need to be accredited separately. 

For more information, contact SATIC or Register Now.

 

The Australian Tourism Accreditation Program (ATAP) certifies tourism businesses that meet specific quality assurance criteria ensuring they are committed to exceeding consumer expectations with great customer service and the highest standards of business practice. All ATAP accredited businesses undertake regular onsite audits to ensure compliance.

 

Accommodation, Tour, Attraction and Hire businesses accredited under the Australian Tourism Accreditation Program can be found on SATIC Consumer website - Quality Tourism South Australia

 

Additional businesses accredited under the Australian Tourism Accreditation Program are:

5 Star Hospitality Systems

Adelaide Hospitality & Tourism School

Alexandrina Council

Arbury Park

ASICS Victor Harbor Triathlons & Fun Run

Barossa Tourism Services

Australian Luxury Stays

Australian Tourism College and Recruitment Centre

Caravan & Camping Industries Association of SA Inc.

Cindy's Classic Gourmet

Clipsal 500 Adelaide

Country Getaways Holiday Rentals, Yorke Peninsula

Dick Lang's Bush Pilots

Flinders Ranges Accommodation Booking Service

Flinders University of South Australia

Georama 360 Degree Photography & Virtual Tours

Getaways Reservation Service

Gogo Events

Gorgeous Festival

Houseboat Hirers Association Inc.

Impact Advertising Adelaide

Latitude 36 – Kangaroo Island Culinary Adventures

Laura Folk Fair Inc.

Loxton Christmas Lights

Murraylands Regional Tourist Association Inc

Sea SA Pty Ltd

Sharp Aviation (Head Office)

TAFE SA - Centre for Tourism, Events & Languages

TAFE SA - Mount Barker Campus

Travel Oz Now

Unwind Holidays

The White House

Yorke Peninsula Tourism

Retail Sales

 

Accreditation Stickers

Item Cost
Small Accreditation stickers (32 stickers per sheet) $2.00 per sheet
19cm diameter Window Sticker $6.00 each
Small WIndow Decal Sticker $2.50 each

 

For any retail purchases please contact SATIC or 08 8110 0123

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