Accreditation & Programs . Australian Tourism Accreditation

Australian Tourism Accreditation


The Australian Tourism Accreditation Program (ATAP) is suitable for all tourism businesses. It is not an onerous or prescriptive process; it is designed to apply to each individual business and to assist you in quality management practices.

ATAP not only allows you to update your businesses policies and procedures, it provides you with valuable links to business development tools, templates and business examples.

The Tourism Accreditation 'tick' highlights tourism businesses that are endorsed by the tourism industry as quality assured.

Accredited tourism businesses are recognised as professional, ethical and reliable operators, which deliver high quality tourism experiences.


What are the benefits?

  • Displaying the 'tick' provides a competitive marketing advantage and increased consumer confidence.
  • Business tools and templates to assist in best practice management.
  • Membership with the South Australian Tourism Industry Council (SATIC)
  • SATIC member rates for all SATIC activities, events and training
  • SATIC member rates on advertising with SATIC partner advertising initiatives
  • Access to member 'privilege rates' from our partners and suppliers
  • Access to member only content on
  • Receive member only e-communications and participate in the quarterly member business sentiment survey
  • Participation in the SATIC member only forum and discussion on LinkedIn
  • Extended 3 year licencing  for Commercial Tour Operators to operate in SA National Parks
  • Promotion through consumer websites: and
  • Promotion through a national marketing campaign encouraging travellers to 'Trust the Tick!'


SATIC Member LinkedIn Group

Be part of the conversation and join our exclusive member-only LinkedIn Group

The aim of this Group is to encourage more conversations around the issues facing accredited tourism businesses and SATIC members, enable us to keep connected, share relevant information and promote special member deals.  This is your platform, if you have any questions your would like to ask or information to to share, please feel free to do so.  Join the LinkedIn Group today >

More information

Download the Australian Tourism Accreditation Program USER GUIDE

Information is available at the ATAP website.


For more information, contact SATIC or Register Now.


Looking to continue your application or renew your tourism accreditation? Please click here.



4 Easy Steps to becoming ATAP Accredited


Step 1 - Register

Download and complete your Registration (with payment).

Step 2 - Work through the accreditation

As a member, let us know if you would like to become accredited and you will be issued with a username and password to access the Australian Tourism Accreditation Program (ATAP) Online.

The ATAP Online program has been designed for you to work progressively through the accreditation criteria and includes a number of templates and examples that can be modified to suit your business.

ATAP is designed to help your business be better and ensures it adheres to the Nataional Standard.  View the ATAP Standard >

Download the Australian Tourism Accreditation Program USER GUIDE

Access ATAP  Online >

Step 3 - Complete & Submit

We recommend that you complete your ATAP Online application as soon as possible. The less time spent completing the application means a longer period gaining the full value of being accredited.

Once completed, your application will be forwarded to SATIC for review. If more information is required or you have not met the standard for accreditation, you will be informed in writing of any areas that need improvement. You will then have the opportunity to revise your submission until accreditation is achieved. 

Step 4 - Congratulations - you are Accredited!

On successful completion of the review you will become an accredited tourism business and a member of the South Australian Tourism Industry Council (SATIC). You will receive access to the 'tick' logo, the online customer feedback tool , a certificate and marketing material.

On-site visits are conducted periodically to encourage continual improvement and ensure the credibility of the Australian Tourism Accreditation Program. Initial onsite visits are conducted within the first 6-12 months of achieving accreditation. Continual onsite visits take place every 2-3 years. Onsite visits are pre-arranged and all information sighted is treated as strictly confidential.


Contents of the Australian Tourism Accreditation Program:

  • Business Details
  • Licences & Permits: Confirms your business has all the required licences and permits.
  • Insurance Details
  • Business Plan: Detail your business history and background, future goals and action plans.
  • Marketing Plan: Identify your market and competitors; plan your marketing strategy, goals and budgets.
  • Customer Service: Outline your customer service procedures, booking and cancellation policies, customer feedback and complaints handling processes.
  • Business Operating Systems: Review and outline your operating systems.
  • Human Resource Management: Consider all matters relating to employing staff, from recruitment to induction and training.
  • Risk Management: Implementation of risk management plans, as well as emergency and evacuation procedures.
  • Economic Sustainability and Financial Systems: Ensure up-to-date record keeping.
  • Environmental Management: Demonstrate your commitment to sustainable environmental practices.
  • Social & Cultural Sustainability: Describe how  your business benefits and respects the local community.
  • Continuous Improvement: Reflect on your achievements and proposed future actions and innovations.
  • Code of Practice, Fees & Final Check


For more information, contact SATIC or Register Now.

Membership Fees

Annual fees* are based on the number of full-time equivalent staff within the business.

(2 part time or 3 casual staff = 1 full time staff member)    

Number of Staff    Annual Fee*   
1 - 3 $299
4 - 8 $539
9 - 15 $619
16 - 25  $799
26 - 50 $999
51- 100 $1 449
101 + $1,749

Assistance is provided free of charge to registered operators for a maximum of two hours.

Accreditation is a free member benefit with membership of the South Australian Tourism Industry Council.

*Accreditation applies to each registered business / trading name. In the case of a company with no legal requirement for trading names then accreditation applies to the company name. An operator with one registered business name with additional products of the same type (e.g. accommodation) under that registered business name is covered under the one accreditation. Auditing will occur on any of the additional products at the decision of the accreditation auditor. An operator with one business name but operates two different types of product (ie accommodation and touring) then both products would need to be accredited separately. 

For more information, contact SATIC or Register Now.


The Australian Tourism Accreditation Program (ATAP) certifies tourism businesses that meet specific quality assurance criteria ensuring they are committed to exceeding consumer expectations with great customer service and the highest standards of business practice. All ATAP accredited businesses undertake regular onsite audits to ensure compliance.


Accommodation, Tour, Attraction and Hire businesses accredited under the Australian Tourism Accreditation Program can be found on SATIC Consumer website - Quality Tourism South Australia


Additional businesses accredited under the Australian Tourism Accreditation Program are:

Adelaide Hospitality & Tourism School

Adelaide Private Tours

Alexandrina Council

Arbury Park Outdoor School

ASICS Victor Harbor Triathlons & Fun Run

Australian Wilderness Adventures

Baptist Care (SA) Inc


Caravan & Camping Industries Association of SA Inc.

Cindy's Classic Gourmet

Clipsal 500 Adelaide

Country Getaways Holiday Rentals, Yorke Peninsula

Emma Knight Productions (Floating Melodies)

Flinders Ranges Accommodation Booking Service

Flinders University of South Australia

Fortune Dragon Group

Georama 360 Degree Photography & Virtual Tours

Getaways Reservation Service

Gorgeous Festival

Houseboat Hirers Association Inc.

Impact Advertising Adelaide

Laura Folk Fair Inc.

Loxton Christmas Lights

Mulberry Lodge

Off Piste 4WD Tours

Reef Encounters Fishing Charters

Sea SA Pty Ltd

Sharp Aviation (Head Office)


Travel Oz Now

Unwind Holidays

Yorke Peninsula Tourism

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