Accreditation & Programs . Respecting Our Culture

What is the ROC Program?

Respecting Our Culture (ROC)  is an accreditation program designed for any tourism business that includes Indigenous content or enters into land significant to Indigenous people. 

ROC ensures certified tourism experiences meet professional and sustainable standards and operate with respect for Indigenous cultural heritage.


What are the benefits:

  • A practical guide to implement sound business principles, ecologically sustainable practices and culturally responsible initiatives.
  • Use of an internationally recognised logo on your marketing material.
  • Promotion of your product/s by Ecotourism Australia and inclusion in the Green Travel Guide.
  • Profiled in EcoBytes once certified, plus the opportunity to showcase new innovations and news.
  • Promotion at international trade shows such as ATE, ITB and JAM.
  • Extended 5 year licencing for Commercial Tour Operators to operate in SA National Parks
  • Park agencies consider ECO Certification and ROC in the application process for special permits.
  • 25% discount to the annual Eco Conference.
  • Membership with the South Australian Tourism Industry Council.


For more information contact SATIC  or visit the Ecotourism Australia website.

4 Easy Steps to becoming ROC Certified

Step 1 - Register

Visit the Ecotourism Australia website

Step 2 - Complete the workbook

Complete the self assessment criteria.

Step 3 - Submit your application

Submit your application to Ecotourism Australia for independent assessment: PO Box 881, Fortitude Valley, QLD, 4006.

On successful completion of assessment you will be notified of ROC Certification.

Step 4 - Onsite audit

An onsite audit will be conducted with the first 3 years of applying to ensure the standards of certification are being maintained.


ECO & ROC Certification Criteria:

  • Business Management and Operational Planning
  • Business Ethics
  • Responsible Marketing
  • Customer Satisfaction
  • Natural Area and/or Cultural Focus
  • Environmental Management
  • Interpretation and Education
  • Contribution to Conservation
  • Working with Local Communities
  • Cultural Respect and Sensitivity

Note: If you have already achieved tourism accreditation with the Australian Tourism Accreditation Program, you will receive credit for Section 1.

For more information contact SATIC  or visit the Ecotourism Australia website.

Respecting Our Culture Certification Fees

ROC fees are based on your business' gross annual turn over.

Your Gross Annual Turnover Initial Application Fee      Ongoing Annual Fee          

Discounted Annual Fee

(for 2 or more ECO Programs)

Discounted Annual Fee (20% discount for ATAP Accredited
less than $250,000 $395 $510 $130 $408
$250,001 - $1,000,000 $455 $730 $194 $584
$1,000,001 - $5,000,000 $575 $1,025 $264 $820
$5,000,001 - $10,000,000 $695 $1,225 $320 $980
more than $10,000,000 $925 $1,360 $374 $1,088

Fees remain the same for all programs and certification levels.  All prices current as at January 2015.

For more information contact SATIC  or visit the Ecotourism Australia website.

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