T-QUAL Logo Discontinued


Email to Accredited SATIC Members - Tuesday, 1 July 2014

The new Federal Government has discontinued the T-QUAL logo, effective from midnight on 30 June.

Apologies for the short notice but industry associations around Australia only received the letter from Austrade at 4.00pm SA time yesterday.

It's important to point out that the cessation of T-QUAL by the Federal Government does not affect the ATAP or Ecotourism accreditation programs delivered by SATIC.

The only way it does affect you as an accredited operator, is that you will have to remove any T-QUAL logos from your website and other collateral as soon as possible.

Logo to be removed:

Continue using:

The bottom line is, accredited operators will no longer be able to use the Government’s T-QUAL logo, but everything else in relation to the accreditation programs offered by SATIC remains in place and you can and should proudly display the yellow 'tick' ATAP logo and / or Ecotourism logo and continue to promote that you are an accredited tourism business.

T-QUAL was never an accreditation program, it was a Federal Government “mark” introduced by the previous Federal Government to support what it considered to be credible accreditation programs in the tourism industry.

The national tourism accreditation programs offered by SATIC (ATAP & Ecotourism) are long running, well established, independent industry programs that will continue to support and recognise quality tourism businesses and continue to provide consumers with guidance and assurance in making tourism product choices.

I value your commitment to industry standards and your involvement with SATIC's programs, all of the team at SATIC will continue to endorse, support and promote our accredited members through SATIC’s own www.QualityTourismSouthAustralia.com.au website and our “Trust the Tick” marketing efforts.

If you have any questions please don't hesitate to contact me.


Ward Tilbrook

Chief Executive

Download the Press Release from the National Tourism Alliance >

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