T-QUAL is the Australian Government's recognition of quality tourism accreditation, rating and certification programs which meet the national standard - this includes the Australian Tourism Accreditation Program (ATAP); ECO Certification and ROC Certification.

Its logo is a symbol of excellence that identifies the quality-assured tourism experiences in Australia that take part in these programs.

Businesses that participate in the T-QUAL endorsed programs benefit from increased marketing exposure, online distribution and credibility. In turn, consumers benefit from the national symbol for excellence, the T-QUAL tick, which helps them make more informed choices when selecting Australian tourism products and services.


The T-QUAL Logo

The T-QUAL logo is an easily recognisable and national symbol of tourism quality. It is a valuable endorsement that helps consumers make more informed choices when selecting tourism products and creates a competitive point of difference for businesses.

The T-QUAL logo is already available to businesses that are ATAP, ECO or ROC accrredited.

Once operators have signed a T-QUAL Sub-Licence (see below) they may use the T-QUAL logo alongside the relevant accreditation logo in the marketing of their business.


How to get the T-QUAL logo:

Firstly, businesses must particiapte in a T-QUAL endorsed program - such as ATAP, ECO or ROC, which entitles the business to T-QUAL with no further assessment or additional cost.

Secondly, it is essential to agree to the Sub-licence Agreement before using the T-QUAL logo. To agree, simply read the T-QUAL Sub-Licence agreement (below) and then fill in the Acknowledgement form (also below) and return to SATIC. We will then send you electronic versions of the T-QUAL logo to use alongside your ATAP logo.


Business Benefits:

  1. Increased marketing exposure, through Tourism Australia's domestic consumer marketing strategy.
  2. Increased online distribution via partnership with TripAdvisor.
  3. A competitive point of difference.
  4. An immediate and ongoing boost to business credibility.
  5. Preferential listing on australia.com


When booking T-QUAL endorsed experiences, consumers can:

  1. Be confident that their expectations will be met.
  2. Trust consistently high standards will deliver quality experiences.
  3. Enjoy quicker and easier holiday planning.
  4. Relax, knowing that they will be taken care of.




T-QUAL Fact Sheet

FAQs for Tourism Businesses and Operators

Marketing Activity

'How to' Guide - Get involved in the T-QUAL Consumer Marketing Campaign

Watch the videos

Visit the DRET website

Visit the Tourism Australia website



Alternatively, contact SATIC on 08 8110 0126 or accreditation@satic.com.au

Site developed by Freerange Future, Adelaide web designers

Become a member

Keep in the South Australian loop
Sign up to the SATIC Snapshot!

Keep up to date with SATIC via RSS