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Who is SATIC?

The South Australian Tourism Industry Council (SATIC) is the peak body for South Australia's tourism industry.

SATIC membership provides solutions to your everyday business challenges.

We offer members the latest news and information, connections to other tourism and event professionals, input to our 'one voice' policy agenda, training and invaluable business advice to help you thrive and avoid pitfalls. 

SATIC works tirelessly as a respected advocate, supporter of industry, powerful ally, and partner to your business. We are your voice.

Our Mission

To engage, represent, strengthen and empower the South Australian tourism industry contributing to sustainable growth.

Our Vision

To be a strong and valued industry body representing members and actively contributing to the growth of profitable tourism businesses.

South Australian Tourism Awards

The South Australian Tourism Awards is recognised as a premier event on the tourism calendar, attracting widespread interest from the government, industry, media and public. It's known as Tourism's Night of Nights by showcasing the State's finest tourism products as well as providing a great opportunity to network and celebrate.  

'Talking Tourism' Networking Events

Talking Tourism is a popular networking series hosted across Adelaide and various regions, enabling members to connect with other tourism businesses while hearing from business leaders and champions of the industry. 


Industry Training

Working with training providers, the SATIC training program is made up of seminars and workshops designed specifically for the needs of tourism businesses to develop skills and knowledge in particular areas. The training program encompasses a broad range of topics and are delivered to operators throughout the State.

SATIC Tourism Conference

The annual statewide SATIC Tourism Conference is a must-attend event for tourism education, networking and professional development. It facilitates the continuous development of a dynamic, innovative and competitive tourism industry in our State. The conference program promotes best practice across a range of sectors and encourages thought leadership within the industry. 

Australian Tourism Export Council 

As the South Australian Branch Manager for the Australian Tourism Export Council, ATEC Membership provides a range of benefits, services and resources for those businesses working in the tourism export industry. Becoming an ATEC member provides you with opportunities to connect your product with distribution channels and connect your services with other suppliers. It also provides assurance to the industry that you are export ready and understand the international market requirements.

Australian Tourism Accreditation

The Australian Tourism Accreditation Program (ATAP) is suitable for all tourism businesses. It is not an onerous or prescriptive process; it is designed to apply to each individual business and assist you in quality management practices. ATAP not only allows you to update your businesses policies and procedures, it provides you with valuable links to business development tools, templates and business examples. 

Ecotourism Certification

ECO Certification is a globally recognised brand, suitable for tourism businesses that provide high quality nature-based experiences and are environmentally, socially and economically sustainable.

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What our Members have to say...

SATIC has helped Adventure Beyond Group in a number of areas over the past years including providing excellent networking opportunities, sourcing students to help our business with projects, assisting our business sourcing advice from government agencies on industry related matters. I would most definitely recommend SATIC membership to others. - Luke Talbot-Male, Adventure Beyond Group

To us, the main benefit of SATIC membership is knowing there is a dedicated team of professional, knowledgeable people who can assist with any issue which may affect our tourism business. SATIC staff are objective, resourceful and able to represent our industry sector at a political level and across other industry bodies. As a small business this gives me confidence that our views are well represented at a level that can make a difference. - Sharyn Rogers, Seppeltsfield Vineyard Cottage

As the City of Adelaide continues to grow and evolve, so too has the ongoing need for Council to be across the latest tourism trends and opportunities. Being a member of SATIC enables Council to engage with industry partners, learn for our peers and collaborate with key tourism stakeholders. It also provides us with access to useful information and research which helps inform our strategic planning and day-to-day operations, and identify opportunities to support and assist the industry in the future. - Noami Marsh, Adelaide City Council

We see SATIC as an important part of the tourism industry supplying the grass roots help for small tourism businesses such as ourselves. It supplies valuable opportunities to participate in conferences and professional development which would be out of (our) reach. We have used the submission process as a means of evaluating and growing our business. - Cathy Edmonds, The Frames


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