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SATIC Board

The South Australian Tourism Industry Council is governed by an elected Board who represent the Members' interests. The Board’s role is to plan and establish policies that are consistent with and reinforce the mission and values of SATIC.

> SATIC Constitution

> SATIC Strategic Plan 2015-2018

> SATIC Annual Report 2017-2018

> SATIC Tourism Industry Agenda


Eoin Loftus (Chair)

Culshaw Group of Companies Incorporating Majestic Hotels

Eoin (Owen) Loftus has over 25-years experience in the South Australian tourism industry and is CEO of Culshaw Group of Companies incorporating SA owned & operated Majestic Hotels and numerous commercial property investments. Within the Majestic Hotels portfolio are Majestic Roof Garden Hotel in Adelaide, Majestic Old Lion & Tynte Street Apartments in North Adelaide, Majestic Oasis Apartments in Port Augusta and Majestic Minima Hotel in North Adelaide.  Eoin has a Graduate Diploma in Business Administration from Adelaide University.  Eoin has extensive experience in planning, designing, establishing & successfully operating new hotel accommodation businesses. He has a proven track record in strategically growing revenue consistently, continuously refining expense models to ensure efficiency and successfully securing profitability long term. Eoin commenced as a Board member in 2014 and served as Vice Chairman from 2015.


Elaine Ratcliffe (Vice Chair)

Barossa Farmers' Market

Elaine Ratcliffe is the current Vice-Chair of SATIC and member of the Finance & Business Development and Governance sub-committees. Elaine has been involved with SATIC since its inception including being a Tourism Award Judge since 2014. Her participation in the tourism industry at a local, regional and state level includes being a former Chair of both Limestone Coast Tourism and Tourism Barossa. She has experience in advocacy as a regional chair and previously managed sponsorship partnerships in the private and not-for-profit sectors. Elaine’s 20 years’ experience in SA's food and wine tourism sector, mainly working in regional areas, has been in both small and large businesses - recently as General Manager of Adelaide Farmers Markets for four years and now at Barossa Farmers Market. From 2006-2013, she has managed Jacob’s Creek Visitor Centre, when the Centre won ten state and two national tourism award and worked with consumer, wholesale and inbound markets.


Rob Denton-Brown (Treasurer)

Rob Denton-Brown Consulting

Rob is highly dedicated Director with an extensive record of performance in financial, commercial and regulatory executive roles over the last 14 years, demonstrating strong leadership and management, innovation and business acumen. An experienced Board member having served two terms as a Non-Executive Director of SATIC, one of these as Treasurer. As Treasurer, Rob has assisted the CEO and the Board to develop a long-term strategy and sustainable business model for SATIC. This included enhancing financial governance and reforming the reporting systems. Rob is a Graduate Member of the Australian Institute of Company Directors. During 2017 he started a new business, Rob Denton-Brown Consulting, to serve the tourism sector and to continue his strong interest in promoting nature based tourism as well as expanding inclusive tourism opportunities for all visitors to the State. Rob has nearly 40 years’ financial and commercial experience in international companies and the SA Government.


Lisa Anderson

Pernod Ricard Winemakers (Jacob's Creek Wines & St Hugo)

Lisa Anderson is currently managing the tourism business of two leading wine tourism businesses, Jacob’s Creek and St Hugo, as Tourism & Events Manager. She was employed by SA Tourism Commission (SATC) as the Partnership Marketing Manager from 2009 – 2016, managing a budget in excess of $2 million dollars. Her core role was to negotiate joint marketing campaigns with national industry partners such as Qantas, Virgin Australia, Helloworld, Flight Centre, Expedia etc. Previously her role was SATC New Zealand, Marketing Executive and she has also worked in various marketing and product development roles in regional South Australia including Kangaroo Island, Flinders Ranges and Outback and Eyre Peninsula. 


Traci Ayris

Vislex Media

Traci Ayris is the director of Vislex Media and creative consultant with Wine Tourism Australia. Between 1999 and 2017 Vislex produced the SATC-supported tourism lifestyle television shows ‘Discover’ and ‘SALIFE TV’ for Channel 7 Adelaide. As a result of working with the majority of South Australia’s tourism operators during this time, Traci brings decades of 'life on the road' experience to the SATIC Boardroom. Her passion is working with grass-roots operators to refine their story and tell it well. A National Tourism Award-winning producer, Traci has a broad knowledge of SA and strong networks within the tourism industry and aligned organisations. Her involvement as a member of SATIC dates back many years and includes Board meetings, advocacy, participation in ServiceIQ Workshops, assistance with conferences and events and an ongoing commitment as a judge for the South Australian Tourism Awards. She is re-nominating for a further term on the SATIC board in 2018. Traci believes that training and networking are fundamental drivers which underpin the relevance and success of SATIC within South Australia’s Tourism landscape and hopes to continue her support for SATIC in these key areas.


Siggi Frede

Effektiver

Siggi Frede is an MBA qualified tourism consultant and lecturer with over 25 years of experience spanning diverse management roles at airlines, tourism marketing firms and SATC. Her consultancy Effektiver partners with industry associations, government bodies and tourism operators to deliver results for SA’s visitor economy. As a qualified trainer she successfully delivers workshops for SATIC’s ServiceIQ Program and judges in the SA Tourism Awards. Siggi delivers and develops content on Strategy, Brand and CRM in the Bachelor and Master programs for the International College of Hotel Management. Her skills range from strategic and business planning to all areas of marketing with a focus on partnerships, sponsorships and advocacy to achieve tangible outcomes. Siggi, a native German and Global Citizen, simply loves SA. She shares the vision, that SA can compete globally as a world-class destination and she is passionate about shaping SATIC’s future to achieve the 2020 and goals beyond.


Donna Gauci

SeaLink Travel Group

Donna Gauci has had 32 years’ experience in the Travel, Tourism and Transport Industry and has worked for such companies as United Travel, South Australian Travel Centre, Proud Australia Holidays, Great Southern Rail and the SeaLink Travel Group. Over the past 12 years, Donna has worked for SeaLink as General Manager for SeaLink New Zealand and SeaLink South Australia. She manages a large team (350) within the group of businesses including SeaLink ferries and tours, Kangaroo Island Odysseys, Kangaroo Island Adventure Tours, Vivonne Bay Lodge, Vivonne Bay Holiday House, Flinders Ranges Odysseys, Adelaide Sightseeing, Australian Holiday Centre and the PS Murray Princess which operates under the Captain Cook brand. She is also a current Board Member of KIIBA (Kangaroo Island Industry Brand Alliance).  


Michelle Hocking

Adelaide Showground

With over 20 years’ experience as a senior business and marketing professional Michelle has worked in the public and private sector and is currently General Manager Royal Adelaide Show and Wine Show. Spending many years in State Government as General Manager Regional Marketing with the SATC, overseeing 12 tourism regions and working closely with regional stakeholders including; industry operators, local government and state government agencies. Other roles within the tourism industry include; SATC Nature Based Tourism Advisor and Regional Marketing Manager based in the Riverland region for five years. Prior to the tourism industry Michelle worked in the banking sector. Michelle has an Advanced Diploma in Tourism Management, is a Graduate of the Australian Institute of Company Directors – Company Director Course (GAICD) and a Fellow of the Australian Marketing Institute (FAMI). For the past two years, she has been a Mentor for the University of SA’s Business Career Mentor Program.


Peer Norsell  

Hilton Adelaide

Peer Norsell is the General Manager of Hilton Adelaide and has over 25 years of hospitality experience of which the past 16 years have been with Hilton Worldwide Hotels & Resorts.  Previous experience includes pre-opening of luxury hotels, hotel renovations, destination marketing, food & beverage conceptualizing in regions such as South East Asia, Australia and The Middle East.  Graduating from the Swiss School of Tourism and Hospitality Chur and Cornell GMP, Peer has spent the past 20 years travelling the world, leading various projects for Hilton Worldwide.  His experience within the industry and proven track record in delivering successful business solutions through multicultural teams is one of the many reasons why he has been appointed to various industry boards within South Australia.  Peer is currently a member of the board of the South Australian Tourism Industry Council and the International College of Hotel Management Academic board.  He is the Hotel Accommodation representative of the Australian Hotels Association SA and sits on various other committees ranging from marketing advisory panels to Adelaide City Council reference groups and local community organisations.    


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