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SATIC Board

The South Australian Tourism Industry Council is governed by an elected Board who represent the Members' interests. The Board’s role is to plan and establish policies that are consistent with and reinforce the mission and values of SATIC.

> SATIC Constitution

> SATIC Strategic Plan 2015-2018

> SATIC Annual Report 2015-2016


Eoin Loftus (Chair)

Culshaw Group of Companies Incorporating Majestic Hotels

Eoin (Owen) Loftus has over 20-years experience in the South Australian tourism industry and is CEO of Culshaw Group of Companies incorporating SA owned & operated Majestic Hotels and numerous commercial property investments. Within the Majestic Hotels portfolio are Majestic Roof Garden Hotel in Adelaide, Majestic Old Lion & Tynte Street Apartments in North Adelaide, Majestic Oasis Apartments in Port Augusta and Majestic Minima Hotel in North Adelaide.  Eoin has a Graduate Diploma in Business Administration from Adelaide University.  Eoin has extensive experience in planning, designing, establishing & successfully operating new hotel accommodation businesses. He has a proven track record in strategically growing revenue consistently, continuously refining expense models to ensure efficiency and successfully securing profitability long term. Eoin commenced as a Board member in 2014 and served as Vice Chairman from 2015.


Stuart Livingstone (Vice Chair)

Top Parks of Australia (National)

Stuart Livingstone is the CEO of Top Parks of Australia (National).  Prior to this Stuart was the CEO of the Caravan and Camping Industries Association of SA (CCIASA), a position he held for the past eleven years.  The CCIASA represents and promotes business and service excellence among 130 caravan and camping associated businesses, and it provides vital self-drive tourism information and support to the travelling public. Stuart is also a member of the CRVA National Marketing Committee. The self-drive tourism industry has experienced record manufacturing growth in recent years. Currently over 6.5 million Australians enjoy the caravanning and camping lifestyle with a surge in participation by people in the 30 to 49 age group.


Traci Ayris

Vislex Media/SA Life TV

Traci Ayris is currently the producer/director at Vislex Media/Channel 7 Adelaide, having produced and directed television programs within South Australia for more than three decades. Since 1999 her focus has been on Tourism industry-specific content, producing the first of 11 series of the National Tourism Award-winning "Discover". From 2011 she has produced "SALIFETV", now in its sixth series. An aspiring nomad with a love of food, wine and history, Traci also travels the world as a writer/photojournalist and ocean sailor. She has had many opportunities to speak on tourism topics, and enjoys travelling with her crew to all corners of South Australia to showcase our very best local tourism stories.


Anthony Coles

Australia China Business Council

Anthony Coles is Chair of the Tourism Working Group for Australia China Business Council, as well as the Managing Director of Sinosphere. His professional experience extends from entrepreneurial roles in Internet Marketing & E-Commerce, as well as a CEO role with a micro-cap ASX-listed Renewable Energy company. Anthony’s tourism industry knowledge comes directly as an ‘operator’, currently hosting inbound business delegates into Australia, and having previously worked in marketing with Sealink Travel Group in SA. As Principal of his own Digital Ad Agency, he has also worked with many Local and State Government destination marketing bodies, tourism operators, Airlines, Hotels and F&B clients. 


Rob Denton-Brown SATIC BoardRob Denton-Brown

Department of Environment, Water and Natural Resources

As the Director, Customer and Commercial Services within the Department of Environment, Water and Natural Recourses (DEWNR), Rob is responsible for the department’s key commercial operations.  This includes the management of the iconic visitor attractions in national parks (including Cleland Wildlife Park, Seal Bay, Naracoorte Caves), State Flora Nurseries and Adelaide Goal. He also oversees the provision of state-wide customer services such as mapping and digital data sales, water licensing and the administration of the Crown land estate.  With over 30 years’ experience in various financial roles in both the public and private sectors, Rob served as the Director Financial Services and Chief Financial Officer for the department from 2003 to 2012. He has also undertaken financial roles internationally in an electricity distribution utility, manufacturing sector, the retail industry and audit services.  Rob is a graduate member of the Australian Institute of Company Directors and currently serves on a number of departmental executive sub committees. 


Tanya Mitchell SATIC Board

Tanya Mitchell

Alexandrina Council

Tanya is the Manager Tourism at Alexandrina Council based in Goolwa on the Fleurieu Peninsula.  She has a retail and banking background prior to nearly 20 years of experience in local government across a number of roles including visitor servicing, tourism promotion, event and volunteer management.  Tanya has a Bachelor of Business (Tourism Management) and is a past Chairperson and committee member of the South Australian Accredited Visitor Information Centre Working Party, Rotary Group Study Exchange team member, Earthwatch volunteer team member, Cittalslow Goolwa Working Party committee member and is on the Fleurieu Peninsula Tourism Committee.


Peer Norsell SATIC Board

Peer Norsell

Hilton Adelaide

Peer Norsell is the General Manager of Hilton Adelaide and has over 25 years of hospitality experience of which the past 16 years have been with Hilton Worldwide Hotels & Resorts.  Previous experience includes pre-opening of luxury hotels, hotel renovations, destination marketing, food & beverage conceptualizing in regions such as South East Asia, Australia and The Middle East.  Graduating from the Swiss School of Tourism and Hospitality Chur and Cornell GMP, Peer has spent the past 20 years travelling the world, leading various projects for Hilton Worldwide.  His experience within the industry and proven track record in delivering successful business solutions through multicultural teams is one of the many reasons why he has been appointed to various industry boards within South Australia.  Peer is currently a member of the board of the South Australian Tourism Industry Council and the International College of Hotel Management Academic board.  He is the Hotel Accommodation representative of the Australian Hotels Association SA and sits on various other committees ranging from marketing advisory panels to Adelaide City Council reference groups and local community organisations.       


Elaine Ratcliffe

Adelaide Showground Farmers' Market

Elaine Ratcliffe is the General Manager of the Adelaide Showground Farmers' Market. She has nearly 20 years’ experience in SA's food and wine tourism sector, including small and large business, not-for-profit organisations and regional bodies. From 2006 to 2013, Elaine managed Jacob’s Creek Visitor Centre in the Barossa, working with the wholesale, inbound and cruise ship markets and introducing successful initiatives to attract Chinese speaking visitors. Under her management the Jacob’s Creek Visitor Centre’s annual visitation rose to over 150,000 visitors and won ten state and two national tourism awards in the winery and restaurant categories. Elaine has been actively involved in the tourism industry at a local, regional and state level, including as a former Board Member and Chair of both Limestone Coast Tourism and Tourism Barossa. She was also a former member of the SA Food and Wine Tourism Working Group and has been a Tourism Award judge since 2014. 


Brad RiddleBrad Riddle  

Regional Development Australia Whyalla and Eyre Peninsula

Brad is the Tourism Development Manager for the Eyre Peninsula region which encompasses eleven local government areas.  Having worked in the tourism industry since 1998, Brad has undertaken a wide variety of roles across  numerous facets of the tourism industry: Coordinator - SA Whale Centre Victor Harbor, Tourism Product Development Officer – Flinders Ranges, Tour Manager – Kangaroo Island Wilderness Resort,  Tour Guide - Arkaroola Wilderness Sanctuary, Groovy Grape Getaways, Go Ride A Wave, Specialist Adventure Guide (Canada) .  Brad has a degree in Ecotourism for Flinders University and having managed his own SME has a firm understanding of small business management and the associated pressures.


Matt Waller - SATIC Board DirectorMatt Waller

Adventure Bay Charters

Matt is an energetic and innovative tourism professional dedicated to the growth of tourism in both South Australia and into the broader Australian tourism industry. As the Managing Director of South Australia’s best major tourist attraction and a Hall of Fame inductee (South Australian tourism awards 2013) Mat believes that his business’ success can be largely attributed to two key attributes. The first is his ability to craft and communicate a compelling vision to motivate a team around me to deliver on it. The second is the ability to find opportunity in adversity and to work with others to develop innovative solutions.

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