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SATIC Board

The South Australian Tourism Industry Council is governed by an elected Board who represent the Members' interests. The Board’s role is to plan and establish policies that are consistent with and reinforce the mission and values of SATIC.

> SATIC Constitution

> SATIC Strategic Plan 2015-2018

> SATIC Annual Report 2016-2017

> SATIC Tourism Industry Policy Agenda


Eoin Loftus (Chair)

Culshaw Group of Companies Incorporating Majestic Hotels

Eoin (Owen) Loftus has over 20-years experience in the South Australian tourism industry and is CEO of Culshaw Group of Companies incorporating SA owned & operated Majestic Hotels and numerous commercial property investments. Within the Majestic Hotels portfolio are Majestic Roof Garden Hotel in Adelaide, Majestic Old Lion & Tynte Street Apartments in North Adelaide, Majestic Oasis Apartments in Port Augusta and Majestic Minima Hotel in North Adelaide.  Eoin has a Graduate Diploma in Business Administration from Adelaide University.  Eoin has extensive experience in planning, designing, establishing & successfully operating new hotel accommodation businesses. He has a proven track record in strategically growing revenue consistently, continuously refining expense models to ensure efficiency and successfully securing profitability long term. Eoin commenced as a Board member in 2014 and served as Vice Chairman from 2015.


Lisa Anderson

Pernod Ricard Winemakers (Jacob's Creek Wines & St Hugo)

Lisa Anderson is currently managing the tourism business of two leading wine tourism businesses, Jacob’s Creek and St Hugo, as Tourism & Events Manager. She was employed by SA Tourism Commission (SATC) as the Partnership Marketing Manager from 2009 – 2016, managing a budget in excess of $2 million dollars. Her core role was to negotiate joint marketing campaigns with national industry partners such as Qantas, Virgin Australia, Helloworld, Flight Centre, Expedia etc. Previously her role was SATC New Zealand, Marketing Executive and she has also worked in various marketing and product development roles in regional South Australia including Kangaroo Island, Flinders Ranges and Outback and Eyre Peninsula. 


Traci Ayris

Vislex Media Solutions

Traci Ayris is currently the producer/director at Vislex Media/Channel 7 Adelaide, having produced and directed television programs within South Australia for more than three decades. Since 1999 her focus has been on Tourism industry-specific content, producing the first of 11 series of the National Tourism Award-winning "Discover". From 2011 she has produced "SALIFETV", now in its sixth series. An aspiring nomad with a love of food, wine and history, Traci also travels the world as a writer/photojournalist and ocean sailor. She has had many opportunities to speak on tourism topics, and enjoys travelling with her crew to all corners of South Australia to showcase our very best local tourism stories.


Paul Brown

Kangaroo Island Wilderness Tours

Paul Brown has been involved in the tourism industry for 15 years as the owner of Kangaroo Island Wilderness Tours where during that time, he doubled the annual turnover of the company. In 2010, Paul completed the Australian Institute of Company Directors, Company Directors Course to enhance his skills as a board director. He was Chair of Tourism Kangaroo Island for two years and served as Chair of the Australian Tourism Export Council (ATEC) S.A. branch for six years. In 2016, he received the award for Outstanding Contribution by an Individual to ATEC. 


Rob Denton-Brown SATIC BoardAnthony Coles

Sinosphere Pty Ltd & Australia China Business Council

Anthony Coles is Chair of the Tourism Working Group for Australia China Business Council, as well as the Managing Director of Sinosphere. His professional experience extends from entrepreneurial roles in Internet Marketing & E-Commerce, as well as a CEO role with a micro-cap ASX-listed Renewable Energy company. Anthony’s tourism industry knowledge comes directly as an ‘operator’, currently hosting inbound business delegates into Australia, and having previously worked in marketing with Sealink Travel Group in SA. As Principal of his own Digital Ad Agency, he has also worked with many Local and State Government destination marketing bodies, tourism operators, Airlines, Hotels and F&B clients. 


Donna Gauci

SeaLink Travel Group

Donna Gauci has had 32 years’ experience in the Travel, Tourism and Transport Industry and has worked for such companies as United Travel, South Australian Travel Centre, Proud Australia Holidays, Great Southern Rail and the SeaLink Travel Group. Over the past 12 years, Donna has worked for SeaLink as General Manager for SeaLink New Zealand and SeaLink South Australia. She manages a large team (350) within the group of businesses including SeaLink ferries and tours, Kangaroo Island Odysseys, Kangaroo Island Adventure Tours, Vivonne Bay Lodge, Vivonne Bay Holiday House, Flinders Ranges Odysseys, Adelaide Sightseeing, Australian Holiday Centre and the PS Murray Princess which operates under the Captain Cook brand. She is also a current Board Member of KIIBA (Kangaroo Island Industry Brand Alliance).  


Michelle Hocking

Adelaide Showground

With over 20 years’ experience as a senior business and marketing professional Michelle has worked in the public and private sector and is currently General Manager Royal Adelaide Show and Wine Show. Spending many years in State Government as General Manager Regional Marketing with the SATC, overseeing 12 tourism regions and working closely with regional stakeholders including; industry operators, local government and state government agencies. Other roles within the tourism industry include; SATC Nature Based Tourism Advisor and Regional Marketing Manager based in the Riverland region for five years. Prior to the tourism industry Michelle worked in the banking sector. Michelle has an Advanced Diploma in Tourism Management, is a Graduate of the Australian Institute of Company Directors – Company Director Course (GAICD) and a Fellow of the Australian Marketing Institute (FAMI). For the past two years, she has been a Mentor for the University of SA’s Business Career Mentor Program.


Tanya Mitchell

Alexandrina Council

Tanya is the Manager Tourism at Alexandrina Council based in Goolwa on the Fleurieu Peninsula.  She has a retail and banking background prior to nearly 20 years of experience in local government across a number of roles including visitor servicing, tourism promotion, event and volunteer management.  Tanya has a Bachelor of Business (Tourism Management) and is a past Chairperson and committee member of the South Australian Accredited Visitor Information Centre Working Party, Rotary Group Study Exchange team member, Earthwatch volunteer team member, Cittalslow Goolwa Working Party committee member and is on the Fleurieu Peninsula Tourism Committee.


Peer Norsell  

Hilton Adelaide

Peer Norsell is the General Manager of Hilton Adelaide and has over 25 years of hospitality experience of which the past 16 years have been with Hilton Worldwide Hotels & Resorts.  Previous experience includes pre-opening of luxury hotels, hotel renovations, destination marketing, food & beverage conceptualizing in regions such as South East Asia, Australia and The Middle East.  Graduating from the Swiss School of Tourism and Hospitality Chur and Cornell GMP, Peer has spent the past 20 years travelling the world, leading various projects for Hilton Worldwide.  His experience within the industry and proven track record in delivering successful business solutions through multicultural teams is one of the many reasons why he has been appointed to various industry boards within South Australia.  Peer is currently a member of the board of the South Australian Tourism Industry Council and the International College of Hotel Management Academic board.  He is the Hotel Accommodation representative of the Australian Hotels Association SA and sits on various other committees ranging from marketing advisory panels to Adelaide City Council reference groups and local community organisations.    


Elaine Ratcliffe

Adelaide Showground Farmers' Market

Elaine Ratcliffe is the General Manager of the Adelaide Showground Farmers' Market. She has nearly 20 years’ experience in SA's food and wine tourism sector, including small and large business, not-for-profit organisations and regional bodies. From 2006 to 2013, Elaine managed Jacob’s Creek Visitor Centre in the Barossa, working with the wholesale, inbound and cruise ship markets and introducing successful initiatives to attract Chinese speaking visitors. Under her management the Jacob’s Creek Visitor Centre’s annual visitation rose to over 150,000 visitors and won ten state and two national tourism awards in the winery and restaurant categories. Elaine has been actively involved in the tourism industry at a local, regional and state level, including as a former Board Member and Chair of both Limestone Coast Tourism and Tourism Barossa. She was also a former member of the SA Food and Wine Tourism Working Group and has been a Tourism Award judge since 2014. 

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